ok yeah lots of memes about how the shitty new UI is literally a direct carbon copy of twitter and we hate it because of that, yea yea
here’s some actual/extra reasons why the UI itself is shitty beyond the fact that it’s stolen from twitter (in just my personal opinion)
it’s claustrophobic as hell. the old UI felt breathable, felt like you could scroll and actually look at your posts, and now there’s enough shit going on on one page that it actually gives me a headache. (i’ve heard other people say this as well, so maybe it’s not just me that’s overstimulated by all the fucking noise on the dash?)
the ‘dash sorting’ (for you / your tags / what you missed) is way too high up the page now and appears crowded against the top where things like the bookmarks bar are on most browsers. not that anything in this new UI isn’t crowded.
i’ve seen it mentioned plenty already, but there’s quite a lot of unnecessary duplication-- as in, the same buttons that exist in the new left navigation panel show up on the right in blog view, which is just completely annoying and unneeded clutter.
the fact that post interaction options are all on the right side of the posts, but dashboard navigation is now all pushed to the far left of display, is extremely annoying. i’m right-handed, so it’s extra annoying for me to have to constantly go all the way over there. maybe that’s easier for left-handed people, but if the case was supporting diversity, why not just put an option in dashboard preferences to switch the side of ALL the controls? because the post interactions are still on the right.
while we’re on the subject-- tumblr’s original design was actually MUCH more intuitive and easy to navigate. the reason for this is that everything you needed to click was in one small area. you scroll up and down the dash, move slightly up to navigate (home/asks/notifications) and slightly down to the side to interact with a post (reblog/reply). extremely simple, easy to use, even ‘lazy + addicting’, which is what all social media studio exes are supposed to want right now. changing the ui to actually be more work and more frustrating to navigate seems completely opposed to what their obvious business strategy should be.
tumblr’s original design was also much more breathable, with the small icons in the corner looking organized and not taking up much space, and lots of room for the posts themselves to be the main attraction.
there’s the fact that copying someone else’s brand entirely actually just puts you in a bigger, wider pool with much more competition, and makes you much more likely to immediately fall short of that and go bankrupt.
tumblr's original purpose was to be geared toward blogs, and these updates, along with the writing on the wall about blog themes being completely phased out soon, is completely against the original purpose. although sometimes website purposes change for the better, so take that as you will.
and finally the obvious point that you can tell from all the memes: this change is almost universally hated by the core tumblr userbase-- aka the site’s loyal consumers for years and years. driving out their main demographic seems like a very obvious, very quick way to lose a lot of fucking money. they also did this “carbon copy of twitter” update literally just a week after sitewide protest about the idea of this site being anything like twitter, so it feels like a massive Fuck You to literally all of the users. tumblr is rapidly approaching their trust thermocline, and show no sign of slowing down.
these are just my opinions about the ui, and i’m only one person. so feel free to add on other design flaws you think people should be aware of or able to mention! i will probably also be submitting this post as feedback to staff, and will be taking their surveys when i can as well.