Rule of Next

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Palm Angels doesn't choose between worlds.

Francesco Ragazzi started with a book. What emerged was a brand that moves between Italian luxury and California skate without apology.

Big Neck Logo running bold across the chest. Oversized. Unapologetic. Graphic-driven design stripped to its core.

Skull Zipped Hoodie in that same frequency. Gothic motif carrying the aesthetic. Loose silhouette built for motion. Construction so clean you can feel the intention.

Italian craft. California edge. Refusing to pick a lane.

This is streetwear built from observation, not trend forecasting.

→ [Shop Palm Angels] [blog link]

Underground streetwear brands leveled by Rule of Next. Nothing said.

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¡Olé! The Toro comes back bullish.

Thirteen years. The Air Jordan 4 Retro "Fire Red" returns exactly as it left — Fire Red upper, Cement Grey accents, black cutting through. Low profile. Performance-built. Peter Moore's blueprint still working.

Floating eyestays. Mesh-like panels. Nike Air in the heel. Soft foam midsole. Rubber outsole built for traction and motion.

Fire Red | White | Black | Cement Grey

Saturday morning. 10AM EDT. Online and in-store at both Next locations.

Style #FQ8138-600 | $220

→ [Shop the drop]

Underground sneakers leveled by Rule of Next.

Nothing said.

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REPRESENT moves differently.

The Mesh Pegasus Long Sleeve channels racing energy through layered sport graphics and mesh construction. The British Cowboys Hoodie rebuilds western iconography through heavyweight British streetwear. Nothing Faster and 24 Hour Service carry vintage motorsport and garage culture through washed graphics and oversized silhouettes worn into the fabric over time.

Built for movement. Built to stay worn.

→ [blog link]

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Some sneakers stay on the court.

Others become part of the culture.

The Air Jordan 11 Retro Low “University Blue” carries Carolina roots through one of the most recognizable silhouettes ever made — white upper, patent leather mudguard, ice outsole underneath.

For this release we linked with Cleveland’s Slice City Pizza.

32-inch slices. Neon walls. Local energy.

The Jordan 11 has never been subtle. Neither is a giant pizza taking over the entire table.

Both built to stand out naturally.

A giant slice of Jordan history reclaimed.

Underground Sneaker Culture leveled by ruleofnext.com. Nothing said.

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BLDG4 builds with intention.

Not for the season. For the block. For what's still standing after everything else cycles out.

BLDG4 Worker Jacket in brown canvas — union trade text, button archive pinned across the front, wheat Timberlands underneath. La Chateau Hoodie in charcoal — dozens of pins forming the logo, distressed fleece, and "Building Four. Union of Allied Craftsman." mirrored on the hood interior where only you can read it.

New York architecture. Industrial backbone. Four pillars — self, health, community, future.

Built for the ones who look closer.

→ [blog link]

Underground streetwear brands leveled by ruleofnext.com. Nothing said.

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FREE reFILLS. The best things in life are free.

FREE reFILLS Readywear runs that as a design principle — heavyweight construction, sacred imagery, vintage washes, and graphics that carry more story than most brands put in an entire collection.

The Floyd drop lands on a real platform. Concrete. Train tracks. Nowhere to be.

World Tour hoodie. Raw-hem jorts covered in praying hands, wizards, flames, and irrationality spelled out in red across the sleeve.

A service to the underground. No cover charge. No refill limit.

Underground streetwear brands leveled by ruleofnext.com. Nothing said.

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Campus Goods LA doesn't romanticize the past. It raids it.

Varsity culture. Collegiate graphics. Athletic energy pulled from the archive and rebuilt without the institution attached.

Valor runs loud in the daylight. Nocturne keeps it moving after dark.

Two frequencies. One drop. Zero nostalgia.

Campus Goods LA — underground streetwear from the LA edge.

→ https://www.ruleofnext.com/blogs/editorials/campus-goods-la-valor-in-the-nocturne

Underground streetwear brands leveled by ruleofnext.com. Nothing said.

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Anti Social Social Club never asked to fit in.

Born from frustration, isolation, and the quiet defiance of someone done pretending — ASSC built a signal out of silence. A name that said everything without explaining anything.

This drop keeps moving in that same space.

Rhinestones spelling out mind games in broad daylight. A hoodie that glows when everything goes dark.

In the minority. Out of the mainstream. No he said she said. Just signal.

→ https://www.ruleofnext.com/blogs/editorials/anti-social-social-club-mind-games-in-the-dark

Underground streetwear brands leveled by ruleofnext.com. Nothing said.

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Almost Someday doesn't do quiet summers.

Paradise and Palace arrive loud — graphic heat, flared silhouettes, warm palettes that feel like the last good day before everything gets complicated again. Two sets. Same forward motion. Zero apology.

Almost Someday lives just out of sight. Close enough to feel it. Far enough to stay underground.

Summer found. Mainstream lost.

→ [blog link]

Underground streetwear brands leveled by ruleofnext.com. Nothing said.

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The Air Jordan 14 "Black/University Blue" - The Ferrari doesn't wait.

Twenty years in the archive. The Air Jordan 14 "Black/University Blue" returns exactly as it left — black nubuck, University Blue accents, chrome Ferrari-inspired detailing underneath. No revisions. No apologies.

The AJ14 always moved different. Low profile. Aerodynamic. Built for precision, not attention. That's why it lands clean in the underground — it already knows what it is.

Twenty years is a long time to wait. Today it stops waiting.

Available now at ruleofnext.com Style #: 487471-007

Read the Drop →

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TRUCE ETC. - What's the point?

Skeleton leather. Leopard sets worn like a badge. Flames rising from the hem. This drop isn't dressed up — it's dressed down, the way real streetwear always was before it became a business.

West Coast roots. Midwest backbone. No sides chosen.

Just culture with the bones showing.

Underground streetwear brands leveled by RuleofNext.com. Nothing said.

Read the Drop →

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Releasing 8/27 The Air Jordan XI Retro Low ‘Closing Ceremony’

The shoe Michael Jordan, wore to celebrate the greatest season ever returns to celebrate the world's greatest athletes. Comprised of tumbled leather uppers, a phylon midsole and heel and forefoot Air Sole units, this Air Jordan XI Low features metallic gold patent leather overlays: The perfect symbol of atheletic achievement. 

Available at select Next locations 8/27. Stay tuned to Instagram for more details. 

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Champion Heritage Tees Available Now

Now available at all Next locations Champion Heritage Tees. Heavyweight cotton shirts with iconic Champion style.

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Releasing 8/25 Nike Air Foamposite Pro ‘Hyper Cobalt’

Originally, released as a PE colorway for Ben Gordon, the Nike Air Foamposite Pro ‘Hyper Cobalt’ releases for the first time since its initial limited release in 2004. 

Stitch free Foamposite construction in vivid Hyper Cobalt, with matching outsole and black leather eyestays, the Foamposite Pro maintains its rugged look on and off the court. Zoom Air cushioning adds responsive lightweight comfort. 

Releasing at all Next Locations Thursday, 8/25 

Full family sizes available at Next Beachwood, Bedford and Tower City. 

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F/W 16 Casting Call

NEXT, is looking for male and female models for our upcoming F/W 16 photo shoots. If interested please send an email to [email protected] and include the following: name, link to your personal Instagram, blog, website or reference, as well as your phone number. If chosen we will contact you individually, but will not make public announcements.

Note: If your instagram profile is marked private, please attach several photos of yourself in your email submission. 

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Available at All Next Locations the Nike LeBron Zoom Soldier 10 ‘Multi-Color’

The Block. 

Leading the NBA Finals in every major statistical category.

Game 7 triple-double.

Erase a 3-1 series deficit for the first time in NBA Finals history.

Fulfill your “promise” to Northeastern Ohio.

LeBron James IS the Chosen One.

He kept his promise, and brought Cleveland its first championship in fifty two years, and he did it in The Nike LeBron Zoom Soldier 10.

Built for players like King James, the Nike Zoom LeBron Soldier 10 features a laceless lockdown system to provide extra support, but remain flexible. Durable rubber outsole for superb traction on all surfces, and Zoom Air cushioning in the heel for ultra responsive comfort.

Available in store at all Next locations tomorrow 8/4.  

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Kyrie 2 ‘Championship Parade’ Releasing 8/6

Never gets old. 

When something takes a more than a half century to accomplish the party can’t go on long enough. 

Cleveland, its not time to stop celebrating just yet. 

Party with the Cavs one more time, as Nike celebrates Kyrie Irving’s first ring with the Kyrie 2 ‘Championship Parade.’ 

The Kyrie 2, features a Hyperfuse upper for breathability and support. A special midfoot strap adds secure fit and lockdown, and a low profile heel Zoom Air unit adds ultra responsive cushioning. The outsole features a unique traction pattern for players like Kyrie who are always in motion. 

The Kyrie 2 ‘Championship Parade’ will be available at select Next locations. Stay tuned to Instagram and Twitter for more details.