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Always that last mile. How do we put it for that smiling acceptance and that instant like. It’s a battle fought every day. And every time the consumer wins!

#how #you #say #whatyousay

Brands influence us deeply. Especially in our youth, when we absorb at our best. Whatever we do, a brand’s impact is immense.

#brand #influence #justdoit #immense

Isn’t the World getting even smaller? And so personal! Understanding people is now micro. Not macro anymore.

#business #customer #world #personal

Our life revolves and evolves around content. What’s right, what’s enough, what’s its impact, is the challenge. The ability to differentiate between them is the key to success.

#great #content #talks #connects

Consumers come in all sizes, shapes and mindsets. Our communication must make them feel not just good, but great. That’s when they’ll start befriending the brand.

#customer #mindset #great #befriend #brand

It’s delicate. When should customer service be proactive and when should it be reactive? The debate goes on.

#customer #service #proactive #reactive

Yes. She’s difficult and she’s fickle. It’s not easy to be liked by her or be her friend. But some manage to, with creative simplicity and insightful ability.

#consumer #difficult #fickle #insights #creativity

What’s the right strategy? Difficult to fathom. Often it’s judgement or hit-and-run. Either way, you’re never really sure.

#strategy #difficult #judgement #hitandrun #doubtful

There was a time when knowledge came from the Dictionary and the Encyclopedia. Today, it’s AI teaching us.

#knowledge #dictionary #encyclopedia #teacher

Difficult to gauge how people think. Yet marketing and branding battle every day, to figure that out. That’s what makes them so interesting.

#people #think #marketing #advertising #connect

When we’re onto anything, is there ever a turning back? Never. We dig our feet and go forward, evolve, grow, achieve. That’s us, like it or not. Let’s stay that way.

#step #forward #evolve #achieve #grow

How we loved those days. The sheer pleasure of breaking open this unique vault. The safety pin that would hold together almost anything, including replacing a torn button! Simple tools, simple solutions.

#pleasure #vault #pin #atm

Those were the days. No worries. Sleep in peace.

#noworries #peace #nostress #sleep

Ideas are our key. The more we can pop up, the larger the difference we can make. But, they must be simple, easy to absorb and remember. Once convinced we must pursue them relentlessly.

#pursue #ideas #simple #different #memorable

The right story is like the hammer’s driving force on the nail. It strikes you! Makes you think. Draws you into its world, almost without making any effort.

#storyteller #story #draws #think

The way forward is full of pitfalls, punches, counter punches, tripping and falling. The ability to pick oneself up, brace against the odds, climbing back to the right path is resilience that leads to success.

#life #loser #winner #success

When we listen more and speak less, we learn the fastest. And go way, way ahead of the rest of the pack.

#listen #more #speak #less #stayahead

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