Hello, professional author here, I have a *slight* tweak of a suggestion to offer, or an alternate take from a slightly different perspective. First, I 100% agree with the meat of what you're both saying here, and I absolutely share your frustrations with the genre of cozy fantasy as a whole -- so many of them have something going wrong with the engine of the story. The car won't start. You turn the ignition and all you get out of it is a weak grumbling. So what's happening here from a mechanical perspective?
We're talking about cozy fantasy being "low stakes", and that's certainly how it bills itself. But low stakes are not the source of the problem -- there are plenty of stories/movies/tv shows with very low stakes that we still enjoy watching! Great British Bake Off, for example. The stakes are only "Will the cake come out right" and "how will the judges react". Right? Those are low stakes! The world is not ending, society is not in danger of crumbling to pieces, there is no great battle between Good and Evil for the fate of all humanity. But we watch GBBO and we're ENRAPTURED. We're INVESTED. Why?
Not because of the stakes, but because of the tension.
wait hang on i need to say this in the loud font because it's crucially important
IT'S BECAUSE OF THE TENSION
Both readers and apprentice writers often confuse "stakes" and "tension" because, frankly, increasing the stakes is often a cheap and easy way to increase the tension. Here's the difference, just to make sure we're all on the same page: Stakes are an external, objective thing -- "will the cake come out right, how will the judges react" -- but tension is internal. It is the pull between two things: On one hand, how much this contestant wants to win, how hard they've been trying, how emotional they're getting about a mishap, and our knowledge from an earlier episode about how their mum always believed in them and how they've struggled to believe in themself but since making it onto GBBO they've been thinking that maybe... maybe they can believe in themself.
And what's pulling from the other side is: How their nervousness and lack of confidence is causing them to make mistakes; how we as the audience don't know whether this challenging thing they're trying is going to turn out well; how they're ever going to recover from a cataclysm like forgetting to turn the oven on; whether they could do their absolute best and try so so so SO HARD and it might not make any difference because the other contestants also were all trying their hardest.
Man, I don't know about you, but even just as I was writing that out, my heart was in my throat and I was getting a little choked up.
THAT'S tension. And that's what a lot of cozy fantasy is lacking, because they say "low stakes" and they think that stakes and tension are the same thing, and so they forget that YOU STILL HAVE TO MAKE YOUR CHARACTERS CARE PASSIONATELY IF YOU WANT THE READER TO HAVE ANYTHING THAT THEY CARE ABOUT. As readers, we care when the character has something that really, really, REALLY matters to them. We literally cannot help it -- look up "mirror neurons" if you want the neuroscience explanation for why we literally cannot help it.
High stakes is a cheap cheat code to tension because something like "We have to save the world to keep the Dark Lord from invading the kingdom and slaughtering everyone" is sort of self-explanatory about why it matters. Ah, yes, We Don't Want To Be Slaughtered. Got it. No explanation necessary. You can get away with not really showing whether it matters to the character, because the audience just naturally ASSUMES that it's a Good and Important thing to be doing.
You can't get away with cutting corners like that if you're doing low stakes. Here, look:
High stakes & high tension = Think Mad Max: Fury Road. It is a LOT and you can't look away but you might feel sort of exhausted afterwards and need a nap.
High stakes & low tension = Many Marvel films. Sure ok yeah we're saving the world, that's fun, whatever. Probably saving the world is a good thing to do so that's fine
Low stakes & high tension = GBBO as previously mentioned. Also pretty much any sport (sorry, sports fans, but "will they win the big game" is not high stakes, it just SEEMS like high stakes because of ow much you care about it -- which is TENSION!!!) You will be on the edge of your seat, you will be crying about how amazingly well that border collie/papillon mix did in the agility course.
Low stakes & low tension: Legends & Lattes. Probably if Plan A doesn't work out, the character could just wander off and try Plan B and it wouldn't be that personally upsetting.
So that's my two cents on where a lot of cozy fantasy is going wrong. And like, I can kind of see where my colleagues are coming from and why books like this keep being produced these days??? Like the pandemic really fucked up everybody, and so many of us are incredibly burned out and running on fumes... And so sometimes it feels impossibly challenging to write any book except one where nothing bad happens and nothing is in danger and nobody is really bothered or worried about anything and everything is mostly fine and there aren't any major setbacks.....
But that leaves readers cold. And frankly, I don't feel like it does much of anything to nourish either our souls or theirs. It feels like eating a bag of potato chips for dinner instead of going to the effort of even just heating up a frozen dinner that has a vegetable in it.
idk, man. I've taught university classes about this shit, but what do I know. Maybe I'm talking out of my ass. (Also, if you would like an example of cozy fantasy where it really fucking matters to the person going through it, may I humbly suggest Yield Under Great Persuasion? I wrote it partially as an illustration of how there's a difference between Stakes and Tension. :D)
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