Daily Sinerje

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#NowPlaying Too Little, Too Late - Radio Version by JoJo

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#NowPlaying Adore You by Miley Cyrus

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#NowPlaying Wrecking Ball by Miley Cyrus

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#NowPlaying Chandelier by Sia

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Your Sunday Pinner 06.26.16

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Your Sunday Pinner 06.19.16

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Your Sunday Pinner 06.12.16

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Your Sunday Pinner 06.05.16

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Your Sunday Pinner 05.29.16

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The Core Fundamentals of Business BrandingA Guest Post by Amahn Dwivvidi

The Core Fundamentals of Business BrandingA Guest Post by Amahn Dwivvidi

Branding is a key factor in determining the level of success and recognition of any business. Effective branding is crucial in maintaining or enhancing the value of any brand, irrespective of the nature or scale of the business. Business success is now directly affected by a brand’s presence and reputation on online and social channels. Brands across all industries are constantly trying to outdo…

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Who Killed Indie Rock? by Sam Stavros

Who Killed Indie Rock? by Sam Stavros

Compression: That is what a musician will tell you has killed Indie Rock, or at least has tried to kill mainstream music. It is a devise used in studios that levels out the sound to such an extent that the sonority created becomes so uniformly loud as to be irritating. I like loud music, I remember cranking Kiss Alive up to “11” as “Strutter” blasted out of the speakers. But this bizarre…

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6 Ways To Grow Your Business The Savvy Woman's Guide to Growth and Prosperity

6 Ways To Grow Your Business The Savvy Woman’s Guide to Growth and Prosperity

1. Know WHO you serve. A savvy business woman knows her clients. She can leverage most situations based on the fact that she knows WHO she works for and the players on the field. She does her research. Stop now and examine how clear you are in regards of who is your ideal customer. Pinpoint as many characteristics as you can for your customers: their interests, place in life, aspirations, tastes…

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Thinking of A Music Business?Here Are Some Terms You Should Know

Thinking of A Music Business?Here Are Some Terms You Should Know

Music, like every other business, has a lingo all its own. Whether you’re working as a booking agent, a manager, a producer or you’re a musician wanting to break out, here are some helpful terms to know: Bundling and Unbundling: Bundling is when tracks available for download have to be purchased as an album/EP. It means you have to buy the whole “Bundle” or nothing at all. Unbundling means that…

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Your Sunday Pinner 05.22.16

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Social Listening: How Brands Can Benefit From Positive and Negative Commentsby Kim Gordon Moore

Social Listening: How Brands Can Benefit From Positive and Negative Commentsby Kim Gordon Moore

Have you ever listened to conversations without an invitation? “Eavesdroppers never hear any good of themselves” is an idiom many people are all too familiar with. Essentially this phrase means if you eavesdrop on conversations where people are talking about you, more times than not you may hear many unfavorable things spoken about you. When brands read or listen to comments written about them it…

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The Fundamentals of Crowdfunding Your New Venture

The Fundamentals of Crowdfunding Your New Venture

Unless you’ve been living under a rock, by now you’re familiar with crowdfunding and what it is. In short, crowdfunding is a method of financing a business venture by raising money through contributor donations or pre-orders for the product or service you’re developing. It is mostly achieved with the use of websites that allow business people raise money; but the concept can also be carried out…

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Media Exposure/PR/Publicity Tips: What Is Your Unicorn Factor?by Todd Brabender

Media Exposure/PR/Publicity Tips: What Is Your Unicorn Factor?by Todd Brabender

When it comes to landing media interest and exposure from writers, reporters, producers and bloggers nationally, don’t be like everyone else… literally. I always tell my clients and folks I consult with: “My media contacts aren’t looking for horses or even zebras, they are looking for UNICORNS – so, what is your Unicorn Factor?” What makes your biz, product or expertise a unicorn in this horse…

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