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@smorgan22
Business Transformation: How To Stay Ahead Of The Game In The Digital Age
Since the beginning of this century, over half of Fortune 500 companies have disappeared. In their place has emerged a generation of new, digitally driven businesses such as Facebook, Airbnb and Uber. Famously, Warren Buffett has had great success picking the corporate winners over the years. His strategy involves…
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Key traits of companies that fail to execute an effective digital strategy
Key traits of companies that fail to execute an effective digital strategy
The promises of digital are many: increase customer loyalty, reach new customers, grow revenue, create new revenue streams, and more. Yet, there are just as many challenges — new competitors, complex technologies, endless ad networks, etc., that present challenges, confusion, and hurdles on the road to digital nirvana.
Keep in mind: every company faces these challenges. So why do companies…
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Updated Research: Social Media Trends for 2014
Updated Research: Social Media Trends for 2014
Earlier this year, Social Media Examiner commissioned its sixth annual 2014 Social Media Marketing Industry Report (which surveyed 2,800+ marketers). This article highlights challenges around some of the newest social media trends marketers are facing this year. As the social media marketing industry continues its massive expansion, the needs of marketers continue to shift. Per the 2014 Social…
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5 Consumer-Driven Trends in Retail
“Commerce on smartphones is expected to skyrocket from $3 billion in 2010 to $31 billion in 2016.”
– Forrester Research, Inc.
The Future is Here!
E-commerce has been steadily growing for several years, and it’s expected to hit $327 billion by 2016. More and more brick-and-mortar-focused retailers (and web-only retailers) are stepping up their game and experiencing a substantial increase in…
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What is a Digital Strategist?
What is a Digital Strategist?
I’m constantly asked, “what does a Digital Strategist do?” I find myself answering this question in several different ways. Depending on the task at hand, the company you work for, etc., a Digital Strategist can mean different things. So, I decided to do some digging around to see how other industry leaders are defining “Digital Strategy” and the role of the “Digital Strategist.”
From…
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Digital Marketing Priorities in 2014
Digital Marketing Priorities in 2014
Marketers’ Top Digital Priorities This Year – Increasing Conversion Rates and Brand Awareness
Marketers appear to have two main digital marketing priorities in mind this year, according to ExactTarget’s newly-released “2014 State of Marketing” [download page] report. Given a list of digital marketing priorities and asked to identify their top 3, almost half of the respondents pointed to driving…
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Evolution of the Enterprise Intranet
Enterprise Intranets are often an overlooked corporate asset. These powerful tools represent the…
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How to Define Your Mobile Enterprise Strategy
The Move to Mobile Strategy
Human beings have fallen hard for mobile. Between 5% and 15% of total…
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Social Media: Unlocking Business Performance
The biggest question marketers still ponder over today – How to best measure social mediaeff…
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Six Trends for 2014 in Mobile Marketing and Advertising
With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer…
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The Little Blue Book of Social Transformation: eBook
It’s time to get social! It’s time to get serious about social and put your business fully on the…
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Multi-Channel Marketing 101: Why Does Cross-Channel Marketing Matter?
Image from “Get More Engagement”
Let’s talk about multi-channel marketing – what it is, why it…
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Facebook, Twitter, Google+, Pinterest, LinkedIn – Social Media Design Guide [INFOGRAPHIC]
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Companies Still Not Strategic Around Social Media Strategy: Report
New Altimeter Group report on the State of Social Business finds only half of senior executives are…
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Facebook Marketing in 2013
Check out Facebook Marketing in 2013, by Jo Barnes. In this ebook, you’ll learn about all the essential things you must know to generate leads through Facebook. All the information contained within this publication are strategies marketersuse everyday to…
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10 Free Essential Social Media Resources
Image Credit: [johnpaulaguiar]
If you are new to social mediaor you’re not sure you’re doing the…
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Social Media Measurement and Tools
Most beginners think social media measurement is about counting the number of eyeballs reading your…
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