The ‘Bookstore Without a Store’
Hold on to your preconceived ideas of the need for a “brick and mortar” storefront operation.
With The Snail on the Wall bookstore, Huntsville’s Creative Entrepreneur of the Year winner, Lady Vowell Smith, has developed the perfect mix of online sales and pop-up events.
Smith, owner and founder of The Snail on the Wall bookstore, is a book aficionado with a Ph.D. in literature. She established The Snail on the Wall as a “bookstore without a store” in 2017, starting with a pop-up store at Randolph’s Under the Christmas Tree market.
With razor-thin margins on books, coupled with major competition from the “Big Box” bookstores, community bookstores have had a hard time surviving, even in the best of times.
Smith’s business model has low overhead and high flexibility, but also offers the same services that a “brick and mortar” independent bookstore would customarily provide: a curated selection of books, personal recommendations, gifts for readers, author events, and community partnerships with schools, organizations, and businesses.
A lack of small local independent bookstores – a place where readers and authors could meet and share ideas is what prompted the creation of The Snail on the Wall, she said.
“I knew that Huntsville was missing out on nationally known authors coming to our city,” said Smith. “They were stopping in Birmingham, Nashville, Atlanta, and every place around us because they had independent bookstores and Huntsville didn’t.
“I didn’t know anything about bookselling, so I thought I would experiment with a ‘store without a store.’ Then, once the model started, the delivery service worked, and it reaches more people than it would if it were in one fixed location.”
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