Aspartame Free Pepsi hits Store Shelves
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Pepsi is now betting its chips on aspartame free after discovering that its use of the controversial artificial sweetener has been hurting sales. When consumer surveys revealed it was the main reason Americans are drinking less diet cola, Pepsi executive became nervous and decided to switch sweeteners.
The embattled soft drink company is loudly proclaiming its departure from aspartame even going as far as to touting in on their soda can and bottle labels. They are even launching an ad campaign and sponsoring the NFL in an effort win back consumers.
Pepsi will now be using other type of artificial sweeteners, sucralose and acesulfame potassium. The 2 sweetening agents are less controversial products probably because they are less well known. That doesn’t mean they are healthier. It is a common misconception that artificial sugars are more nutritious than can sugar simply because they have fewer calories.
As we have written in the past, artificial sweeteners are probably the worst food product on the market today. They increase carbohydrate cravings, stimulate fat storage and can cause weight gain. Aspartame is the worst of the bunch. It is linked to strokes in females and cancer. That doesn’t mean sucralose and acesulfame potassium are much better for you.
Besides avoiding artificial sweeteners, we recommend eating less processed foods and foods with artificial colors. When you have a sweet tooth, reach for a refreshing piece of fruit. The initial transition may be difficult, but the health dividends will pay off long down the road.
