Mastery Journal

Full Sail University (Online) EBMS Executive Assistant at FAMU FAMU alumna

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DIGITAL ANALYTICS AND OPTIMIZATION

“Three times a charm,” this time I have to get it right. As the saying goes, “time waits for no man.” Where has the time gone? I have no clue; I am at a lost of words. This month went by so fast; I can still remember the first time I took the course and wanted to get to the end. This is one of the few courses at Full Sail that should have a part 1, part 2 and a part 3 course to better prepare me for the Google Analytics Test and the real world of analytics.

This course is perfect, because it provides the needed resources to prepare for the Google Analytics Certification (GAC). Digital Analytics and Optimization has been very interesting filled with massive information and assignments; there was so much to learn but so little time, but I will not and DO NOT plan to retake it ever again. The good part is preparing for the GAC test would be great asset to place on my resume and on my business proposals.

As always I must say that I love Full Sail. If there is one thing I can truly say I have learned in my master degree studies from Full Sail is I have to be careful of what I speak of and what I wish for. I wish that they had a Ph.D. program for me to further my education, but just as time waits for no one, I must move on to the next chapter in life. I just pray that it includes a successful business as an entrepreneur.

Thank you Full Sail for the opportunity. “Finley out!”

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STRATEGIC INTERNET PUBLIC RELATIONS

“OMG. The third time around is the best.” Although, this is my third time taking this class, I thought that I had it then, but I must say that I now have a complete understanding. I wish that I could retake all my classes. The further I get into my studies, the more confident I become on my understanding of Internet Marketing and feel that I can do this.

The best part of this class was that I had the opportunity to not only learn how to do a press release, which is something that I have been curious about, but I also had the opportunity to write one. Although, my first time taking the course was not correct, at least, I had the experience of writing one and was provided instruction of how to do it correctly for the third and final time. This is awesome, I feel like the old song by Europe, The Final Countdown.What’s so funny is the first time I took the course and did my mastery; I noted that I would love to take the course again. Well here is another life lesson, be careful of what you speak of; there is life and death in the power of the tongue (Proverbs 18:21). Just as I spoke it, here I am retaking the course. Now that’s love. (LOL)

As always, I must say that I TRULY LOVE FULL SAIL UNIVERSITY; each month provides a self-development course, which is life changing and lessons learned for those of us that are opened and ready for a change.

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INTERNET MARKETING CAMPAIGN DEVELOPMENT

I must say that this class was a very insightful. Each week I definitely learned something extra. The weekly assignments and discussions were all delightful, fun, interesting and an eye opener. I really cannot say this time around which one was my most favorites, but I can say that there never a dull moment and I do not have a least favorite.

In Week 2, we researched innovative campaigns this was so exciting to do because it gave me ideas for my current employer and of course my study case company. I loved this one; it was really cool. In Week 3, the marketing paper was due and I although I had the sample since the first course over a year ago, it never registered in my head that I should be doing this paper as we complete the work from each course. I just did not realize how much work is to be put into this project, but I loved putting the presentation together to pitch the paper to a company. I just love doing presentations. In Week 4, the project for this week has been “MIND BLOWING.” It revealed so much information about me that I am just so far gone and done with the Internet; this is crazy! If you are going to post information about someone make sure it is all fact and not in pieces. I am so glad to have discovered this information; it now gives me an idea of what may have been hindering me in my job search to relocate to Georgia.

Well I have come to end of this journey at Full Sail University for the second and final time, ‘Thank you, Lord.” Although, it has had its ups and more so downs, I am grateful and thankful for the experience, but note that I have no interest in repeating this one. “Praise God, for his grace and mercy.”

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DIGITAL ANALYTICS AND OPTIMIZATION

The second time around has to be better; this time I have to get it right. As the saying goes, “time waits for no man.” Where has the time gone? I have no clue; I am at a lost of words. This month went by so fast as apposed to the first time I took the course and wanted to get to the end. This time around I would have liked another 30 – 45 days to grasp everything. This is one of the few courses at Full Sail that should have a part 1, part 2 and a part 3 course; to better prepare me for the Google Analytics Test, because I still do not feel that I am prepared. Actually I wish there were a few other courses in this program that had additional parts.

This course is perfect, because it provides the needed resources to prepare for the Google Analytics Certification (GAC). This course has been very interesting filled with massive information and assignments; there was so much to learn but so little time. The good part is preparing for the GAC test would be great asset to place on my resume and on my business proposals.

As always I must say that I love Full Sail. I wish that they had a Ph.D. program for me to further my education, but just as time waits for no one, I must move on to the next chapter in life. I just pray that it includes a successful business as an entrepreneur.

Thank you Full Sail for the opportunity.

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Internet and the Law

This was the coolest course ever. Although we had to work, I must admit that I loved the assignments and discussions. Even, the videos were a little hilarious with the professors “little helper/assistant.”

Before this class, I had never thought to stop and read the terms and conditions or the Privacy Policy page on websites where I register my information. I now realize that I could possibly sign my life away and not even realize it until it was too late. The things listed on some of these pages are ridiculously outrageous. How could these people get away with some of the things listed as an agreement to say? “The lack of knowledge!” I now truly understand why they say, “reading is fundamental.” I really don’t have a favorite assignment or discussion in this class, because I loved each and every one of them, which is unusual and maybe a first for me. Although, it entitled us to push our research skills a little more, this was a very information and learning course and there isn’t much of any thing I would change about it, besides maybe have more time to gain more information. There should be like a part one of this course taught right after Mastery and then part two in the middle and the final part at the end. There are so many laws being created and passed each day.

As I approach the end of this journey, this chapter in my life, as always I want to thank Full Sail for giving me the opportunity to better my self, to discover my hidden treasures, and to make new life time friends. This course and all the others has been a building block, some blocks were a little bigger and hard so I stumbled, but I over came each one. I love Full Sail and the Full Sail family.

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DIGITAL ANALYTICS AND OPTIMIZATION

As the saying goes, “time waits for no man.” Where has the last 12 months gone? I have no clue; I am at a lost of words. This course came so fast and at a time I should have taken another break. I am so glad to be at the end of this road, but a little unhappy, because I don’t feel that I am prepared for what’s to come after there is no more Sunday rush to get my work in before midnight. Not that it has anything to do with Full Sail, it is just I and it is “Life”

Before taking this course, I was preparing to take the Google Analytics Certification; to then learn that this course prepares me for it was so exciting, but I have a little bit of nervousness with where does life goes after this. I will now have two Master’s Degrees and am still at a place of stress and unhappiness. “Living La Veda Loca!”

This course has been very interesting filled with massive information and assignments. I wish I had more time in this course to absorb everything and possibly obtain more material and instruction on digital analytics and optimization. This is one of the few courses at Full Sail that should have a part 1 and part 2 course; there is so much to learn but such little time. As always I must say that I love Full Sail. I wish that they had a Ph.D. program for me to further my education, but just as time waits for no one, I must move on to the next chapter in life. I just pray that it includes a new business in a new location.

Thank you Full Sail for the opportunity.

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STRATEGIC INTERNET PUBLIC RELATIONS

“OMG. The second time around is the best.” Although, this is my second time taking this class, I thought that I had it then, but I must say that I now have a complete understanding. I wish that I could retake all my classes. The further I get into my studies, the more confident I become on my understanding of Internet Marketing and feel that I can do this.

The best part of this class was that I had the opportunity to not only learn how to do a press release, which is something that I have been curious about, but I also had the opportunity to write one. Although, my first time taking the course was not correct, at least, I had the experience of writing one and was provided instruction of how to do it correctly for the second time around. This is awesome, I feel like I am singing a song, The Second Time Around.What’s so funny is the first time I have taken the course and did my mastery; I noted that I would love to take the course again. Well here is another life lesson, be careful of what you speak; there is life and death in the power of the tongue (Proverbs 18:21). Just as I spoke it, here I am retaking the course. Now that’slove. (LOL)

As always, I must say that I TRULY LOVE FULL SAIL UNIVERSITY; each month provides a self-development course, which is life changing and lessons learned for those of us that are opened and ready for a change.

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STRATEGIC INTERNET PUBLIC RELATIONS

I can truly say that I loved this class it was one of my top fives, from the weekly assignments to the group project; this was awesome. Although, I am not a big fan on group projects and I must admit that I was a little worried about being a part of a group, because I had not been doing well in my classes and sometimes unsure of what in the world am I doing, this class was totally different and to be a fact the group project was motivation to do better in my studies. Our weekly discussions were more like weekly therapy sessions for me, having someone else to talk with and understand what I am going through. I guess the old saying is true, “you never know what I am going through until you have walked a mile in my shoes”

Another great part of this class was that I had the opportunity to not only learn how to do a press release, which is something that I have been curious about, but I also had the opportunity to write one. Although, the first time was not correct, at least, I had the experience of writing one and provided instruction of how to do it correctly, which Week four made it possible to correct the press release and resubmit it to the professor and the group for a final review. “I pray that I got it right the second time around.” This is one course I would love to do over again, but only if I could do it all the same.

As always, I must say that I TRULY LOVE FULL SAIL UNIVERSITY; each month provides a self-development course, which is life changing for those of us that are opened and ready for a change.

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Advance Search Engine Optimization

Although, I admit that this was not one of my best months, I must admit that I learned so much and had some questions answered. In week one I was so surprised to learn of the ABC’s of advanced keyword strategies. I know that I have a lot to learn but this lesson took the cake. I also learned how to be an online spy, which was a fun assignment and my most favorite for this month. Link Building for week three was very interesting and sort of a difficult task. I knew that it was good to link to certain local webpages, I just never realized how important linking is for a business; it’s networking online. Week four, has been my second favorite week of them all; the discussion and assignment has taught me so much and open my eyes as to how important and amazing is Google. I have always thought of Google as the Zeus for the Internet, but now it is like the Avengers and “Super Friends” of our daily lives.

If there is one thing that I must admit, is that I still have a lot to learn about the world of marketing and online. This is course number seven and I have five more to go. I know that it isn’t going to get any easier, and that I am currently holding on by a string, but I am determined to make it to the finish line, I have come to far to give up now. I know that this is only a small part of my destiny, according to Matthew 19:26 NIV, “with God, all things are possible” I love Full Sail for continuing to mold me into whom I am destined to become.

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ADVANCED INTERNET MARKETING STRATEGIES

This was not a good month for me, but I must admit that this was a really good class. The current chapter in my life has been a struggle. It’s been the more I try to improve myself, the more I seem to fall short; for instance, this class has been very interesting, but for some reason I just can not grasp some of its objectives. I can only assume that the second time around will be much better, by that time I would have resolved some of the distractions in my life, “I pray.”

One of my most favorite parts of this class was the measurement, being that I love math. My second favorite was discovering the different persona types. It was almost like I was discovering me as a consumer. The assignment for both weeks 1 and 2 were my favorite and most interesting.

My least favorite project thus far has been the assignment and discussion for week 3. Although each assignment builds on the previous, I still am a little lost when it comes to reading the analysis and Adwords. Therefore, during the holiday break, I plan to make time with lyndal.com to build my skills and understanding, so that when it is time to retake this course, I will definitely be better prepared.

As I have said in previous courses, this time around is so much harder than it was with my first master’s degree at Full Sail. Although, I have not done my best, I must say that I am learning so much more about me than I have ever before and with the last degree, I learn more and got a better understanding about the people that I work with. I still love Full Sail!

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NEW MEDIA MARKETING

This month was interesting.  Although, I enjoyed the assignments and discussions, I am unsure if I grasped what I was doing. It seems as though I understood the assignments, but I can’t really say if I got what was expected.

My most favorite assignment for this class was in week 2 and week 3, having to create a brand ambassador plan. It almost felt real, as if I was really putting something together for a client. The only thing that I need to work on is analytics and adwords. I am still a little out of the loop when it comes to putting that together, but for the most part I enjoyed the assignment.

My least favorite assignment was in week 1, because I have absolutely no clue of how the persona labeling works. I know that it is something that I am going to need some help with and I plan to contact my student liaison on how to get assistance, because this along with better understandings analytics and adwords are important tools within this program.

The discussions this time around were all very insightful. I learned so much from my classmates, Week 1 podcasts were interesting, because I have never really had to evaluate or even listen to a podcast recording. One thing I did learn from the podcasts is that they are like listening to talk shows, which was a good learning experience.

Another great resource received from this course was the massive amount of reading resources provided. The professor provides valuable links and readings that made the class easy to follow and assignments easy to be completed.

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Consumer Behavior Analysis

This time around has been so much easier and better than the first time. I would like to suggest that Full Sail switch the Web Design and usability course with the Consumer Behavior and Analysis, meaning that the web course should be offered before the consumer behavior, well this worked better for me. It seems that I now have a better understanding of the consumer course with the help of the web design and usability course, which might sound strange, but the instructions made more sense this time around.

I now see that the class focuses on the psychology of human behavior when it comes to shopping and spending money, which helps me understand me, because I can sometimes become an online shopaholic.

The course is something like a combination of both psychology and economics, which I find all very interesting. The first time I took this course I was unsure of its purpose and why did I have to waste time taking this course, but I now realize that you have to know how your shoppers think in order to be successful with marketing online. If we know how the shopper is thinking and what they are thinking during their online search.

In this course, I have discovered my own behavior as a consumer, which is funny, because the course is to guide me as a marketer, how to analyze the behavior of consumers and enhance sales and the brand for my clients. Sometimes, that is how God works; he uses the least expected to make a big impact on someone or on ones self.

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Web Design and Usability

This course has been one of my most favorite courses thus far. Well I guess all of them have been. The assignments and discussion has been not only fun but also beneficial. This course is to show you how to make the best of your website. How to promote the site and to make it comforting, informal, and welcoming for visitors? Also, how to get the attention of your target group to get a positive conversion? Being that the University that I am currently working are in the process of redoing our website and my office is in charge of the website, I have been so excited about taking this course. I must admit it is all that I could have thought and more. I have learned so much from this course that has made it so useful for work.

In Week 1, the Home Page Analysis, gave me a better understanding of how to analyze our website and make better suggestions on the revision.

Week 2 Discussion, Identifying User Tasks, help me see what our clients see and get a better perspective of what they need when visiting our website.

In Week 3, both the discussion, Findability, and the assignment, Navigation and Information Scent, were both extremely helpful. It gave me insight of how to make our website more visible and better organized.

These assignments has also help me shape the layout for both my husband’s website and our company.

The revision of our website has been a big task for the past 3+ years. I must admit that it had been very confusing for me to follow the process. After taking this course, I now understand my part in the redesign and can keep up and also provide better feedback in meetings.

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Internet Consumer Behavior and Analysis - Full Sail University

I must say that I love Full Sail. My first Master Degree was a piece of cake, but with life being so unpredictable this time around has been a rocky road. This class overall turned out to be very interesting, but for the life of me it was a struggle. For the first week, I just could not comprehend what was expected of me; then again, that has been my issue throughout the entire summer. Sometimes I wonder and ask myself, “Why am I here?” “What in the world was I thinking returning back to school during this period in my life?” Then I realize that I love the learning material. The information is interesting and I enjoy collaborating with my classmates and I have fun doing the assignments. It reminds me of the old saying, “If you enjoy what you do, then it is not work.” This is how I see my assignments.

For the second week I was unsure if this was for me, but it wasn’t until I received the positive feedback from my professor that I began to believe in myself and that I could do this. By Week 3, and the positive feedback from my professor, I was motivated to make this work. In this course, I have learned more than what the professor intended. I learned to trust and believe in me, which is more than any consumer course could offer. I guess that I discovered my own behavior in this course, which is funny, because the course is to guide you on how to analyze the behavior of consumers. That is how God works, he uses the least expected.

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Digital Storytelling and Branding Full Sail University

This course was so awesome. Although, I was kind of lacked with my work for this course, I truly loved all the discussions and the assignments where just as fun. One of my favorites was branding myself, which came right on time. During the process of this project it helped me with deciding who am I, where am I in my life and where do I want to go. It also played a very important part in updating my resume, creating a summary, which I had been struggling with for about a year. It could not have come at a better time when I was preparing to apply for a big and very important position that I was preparing to apply to during that week.

The fourth week assignment has been very interesting. The discussion about Starbucks a place that has always had me puzzled. For the life of me, I would wonder why was this place always busy, and why do I like to go there, when I do not like the coffee or the pastries. Funny to have discovered, it is the customer service and its atmosphere.

The best part of this course was the video recordings. I have always, choked up when it was time to present before others and was even worse when it came to recording myself. I began to realize that the more videos, I recorded the more comfortable I became and the easier it was to do. Actually, the more we completed the more excited I became and anxious to do the recording.

Therefore, not only was this class fun, it also broke some of my internal barriers. I am so happy that I decided to take this path at this time in my life.

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Internet Marketing Master of Science

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Ideas For Internet Marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy. Travis Beauchesne will demonstrate to you a couple of ideas that you can apply to empower lead following from the internet Marketing.

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