#collaborativepractise

[sarinakaurbcu]

Asda

In 1999, Asda became a part of Walmart which serves over 200 million customers per week.

Each store has around 18 million customers per week. This is a huge target audience for our beer brand which means that we should follows the values and guidelines set by the current supermarkets.

All of the target markets we have researched want nothing more than to satisfy the consumer. In order to do so, the product should be ‘home made’; produced in Britain and to be sold at a reasonable price, comparing appropriately with beers alongside it.  

[sarinakaurbcu]

Group Work

The collaborative practise module means that we must work alongside peers within our university in order to meet the requirements of the brief. It was advised to work with those we have not worked with previously, as this could bring new skills to the group that could be useful to the group and our project.

I am in a group of five; Suzie, Claire, Luke and Bethan, and we have chosen to complete individual research in which we would report back next week and can see where we could like to go next as a team, based on the influences found within our research.

[sarinakaurbcu]

Why do the British drink so much?

According to an article on the BBC webpage, alcohol is seen as a part of life from the way is has been advertised. For example, today the drinks commercials are more tightly regulated, but the wine-sponsored TV cookery contest and beer-branded football shirt are here, reminding us that alcohol is a normal part of everyday life.

Alcohol is easier to access, cheaper to buy and more enthusiastically marketed than it had been for decades. By 2004, Brits were drinking well over twice as much as they had been half a century earlier.

It Is safe to say that Brit’s will be consuming beer for many years to come. It seems that well exclusive branded beer will be bought at a reasonable price, as long as it does not overpower the price of a commonly drunk beer.

The prices of beer should be looked into, in order to see the section where our branded beverage will be placed in supermarkets.

http://www.bbc.com/future/story/20151102-why-do-the-british-drink-so-much

[sarinakaurbcu]

A brief history of beer in Britain

The invasion of the Roman Army during 43AD introduced pubs to the British scene. It quickly became a location where locals would enjoy an occasional alcoholic beverage.

Taverns adapted to the continuous changes throughout British history, including invading Angles, Saxons, Jutes and Vikings. One Anglo-saxon king named Edgar attempted to limit the amount of alehouses in each village and also claimed to be responsible for introducing a drinking measure known as ‘the peg’. This is where the expression/phrase ‘’to take (someone) down a peg’’.

Pubs provided food and drinks to guests which meant that drinking became a common way to socialise.

http://www.telegraph.co.uk/expat/expatpicturegalleries/8764910/An-illustrated-history-of-English-beer.html

http://www.british-history.ac.uk/vch/middx/vol2/pp168-178

http://www.historic-uk.com/CultureUK/The-Great-British-Pub/

[sarinakaurbcu]

NEW BRIEF: SHOUT & PLAY! Advertising + Branding + Lettering

Towards the end of the previous module we had been introduced to a series of contrasting briefs which were targeted to match the interests of individuals. The task that I have chosen to carry out is the Shout and Play brief, set to focus amongst Advertising, Branding and Lettering. This brief will allow me to explore the aspects of design that I would consider as a career.

Collaborative practise is one of the main focus’ within this project. As a team we will be able to create a professional outcome using individual skillsets.

SHOUT & Play!

All people, products and places have stories to tell and it is our role to communicate them. Working collaboratively on a series of creative briefs, you will explore human behaviour, multi-sensory communication and produce a range of visual responses for different audiences based on effective research. You will also develop a stronger understanding of how lettering and typography reinforces messages. You will learn how to work as a team and to persuade someone to listen, act or buy through the integration of your visual communication skills with other people’s skills. Each week you will be introduced to new ideas, you will share innovative examples of integrated advertising, branding, typography and communication campaigns.

[robertocutrera]

American LetterPress : The Art of Hatch Show Print.

I was shown this amazing video yesterday which plays focus on the actual print room of Hatch Show Print who are based in Nashville. Im so annoyed at myself as before I started university I went to Nashville and didn't go to the print room!

Posted | Thursday 24th November 2016