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The twenty-first century capitalist's agenda, in a nutshell, is to rethink the "capital" — to build organizations that are less machines, and more living networks of the many different kinds of capital, whether natural, human, social or creative. And, second, to rethink the *ism": how, when and where the many different kinds of capital can be most productively seeded, nurtured, allocated, utilized — and renewed.
Umair Haque
The Soulful Company | Changing the DNA of organizations to both tap and feed the soul | TEDxRainier - Gideon Rosenblatt
via youtube.com
Gideon Rosenblatt explores how companies can be good for the soul -- for customers, employees, and for keeping the bottom line aligned with the greater good.
Jeremy Rifkin, 'The Third Industrial Revolution' How lateral power is transforming energy, the economy, and the world
via youtube.com
Occupy Wall Street wants business to change it's ways. We (as a whole) are not anti-captialist as the media would like to say we are. One example of a company that puts it's money to good use and reinvests in their people and our world is Dr. Bronner's Magic Soap! This is a link to a podcast in which Ralph Bronner speaks about Constructive Captialism. "It was 1948 and Dr. Bronners Magic Soaps was first made in his basement. Today this is the largest organic personal care product company around. We spend a just delightful hour with Dr. Bronners son, Ralph Bronner here. Mr. Bronner tells great stories from the heart, goes into interesting details of how this company donates a huge amount profits each year, how top execs have just a 5 to 1 salary ratio and just keeps growing and growing.
Dr. Bronners Magic Soaps also went to great lengnths to battle it out with the FDA and won securing all our right to use the amazing industrial hemp from Canada. Its all just, quite a good story, well told."
I'm sure I'm going to recommend reading a lot of Umair Haque in future posts. He's been a razor sharp predictor of new media strategy for some time now but more importantly, he's an economist who's theories apply directly to the principles of user experience.
UX chatter is full of talk about process and technique but regularly fails to make the underlying purpose clear. That wouldn't be such a problem if the field didn't aspire to such a critical place in the strategies of business and product definition.
The job of UX is to create thick value in all directions. That's user and business if you're in-house. User, business and partner if you're doing consumer facing B2B.
Solve business problems by genuinely improving things for users. Increase openness, lasting benefit, participation and transparency. That means being a facilitator and guide in product definition. It means being disciplined about simplicity (in product and process). It means putting relentless emphasis on benefits over features, on context (which is what really creates meaning) over content, because user centred interfaces are worthless if they front destructive, thin-value products and business models.