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Sam Mendes notes to Es Devlin re: Lehman Trilogy (24:00)
Animate the idea.
Make concrete the shape of history.
Understand the order present in chaos.
Understand in your head, so you can feel it in your gut.
Reveal the simple human needs behind the creation of complex human systems.
Mark Your Calendar for Upcoming Free Courses - Every Month
Portfolio Studio offers a variety of free learning opportunities that will help you get started or brush up on the fundamentals you'll need for success. Whether you're hoping to work at an ad agency or design studio, or planning to launch a freelance career, these courses provide that essential jumpstart.
Each of our self-directed courses allow you to work at a speed that is comfortable for you. You'll get suggested "due dates" on assignments and quizzes to help you move along - but you can choose how fast to go.
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January 1 - 31: CREATIVE BRIEFS: THE BASICS. The brief is an essential tool for working on an advertising or design project. A brief guides art directors, copywriters, web and graphic designers, and others throughout the creative process and helps work to stay aligned with client goals and objectives. This short, self-directed course helps you understand and write a creative brief and provides relevant examples so you’re ready to jump right in on client-based work.
February 1 - 28: INDUSTRY JOBS: CAREER INSIGHT. This course helps you understand your career options in advertising and design. Although we focus primarily on creative jobs, there's info for the left-brained thinker, too.
March 1 - 31: ELEMENTS OF AN AD: THE BASICS. Although advertisements vary, there are some basic components that all creatives need to know. This self-directed course explains the components of an ad as well as the terminology used in the industry.
April 1 - 30: THE CREATIVE PROCESS: THE BASICS. The creative process is a step-by-step procedure that helps creatives generate and execute ideas and develop them through finished work. This course explains and demystifies the creative process and teaches you how to start using it for better outcomes.
May 1 - 31: CONTRACTS AND FORMS: FOR FREELANCERS. Success as a freelancer depends first and foremost on the reality that freelancing is a business - and every business needs a carefully crafted set of contracts and forms. This online, self-directed course takes you through the “must-have” documents you’ll need to do business. This is the perfect course if you want to work as a freelance web or UX designer, graphic designer, copywriter, art director, or in other creative jobs.
We'll cover: Pricing Strategies and Your Freelance Rate, Internal Estimating, Client Proposals, Terms And Conditions, Approvals, Invoices, Change Orders and more.
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Mistakes to avoid with your copy writers
Mistakes to avoid with your copy writers
Knowing what makes your copywriters tick—versus what ticks them off—can mean all the difference between a healthy work environment and a dysfunctional one.
Without even knowing it, you may be hindering project success and timelines.
In the nearly two decades that I’ve been writing copy, nine faux pas have remained constant despite the evolution of marketing; help yourself and your copywriter…
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Yves Behar: Trade Briefs for Relationships
In the end, everything is connected and the more connections you make the more interesting your work will become.
Hegarty on Creativity by Sir John Hegaty of BBH
The best briefs are when the creative team leaves the brief meeting with ideas already in their head. If your brief is boring, or leaves the creative team with more questions than answers, or worst, demotivated, then your creative brief was a failure. Include just enough information to spark creativity- you should be able to accomplish this in one page.
42. Ivan Pejcic, Strategic Planner for Ogilvy
When I’m confronted with a brief, I think: ‘This could make me and the client famous.’
Sir John Hegarty for The Blank Sheet Project
Everything comes from your brief. The quality of your campaign is directly reflected in the quality of your brief. Vague and imprecise briefs cost brands and agencies precious time and money in the idea brainstorming phase, and the final advertisement will probably not be something that everyone involved is happy with.
47. Cédric Quissola, Independent Art Director
