#customer obsessed

[michael-w-wilson]

We need to get in the customer experience game and play to win. Do we have enough passion?

We need to get in the customer experience game and play to win. Do we have enough passion?

Customer obsession is more an emotion than a focus. The focus of customer initiatives is more about intent and then execution to begin with. It is all well and good to focus on customers. That may get us a few brownie points with senior leadership. What level of focus is that? Moderate? High? It is true that the range of focus doesn’t qualify the intensity of the focus. Intensity does matter. It…

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[michael-w-wilson]

Are we passionate about our focus on our customers?

Are we passionate about our focus on our customers?

Being obsessed and focused on our customers is not an either/or kind of thing. It is “yes/and” at its core. We need to be obsessed AND we need to be focused. We need to be passionate about our focus on the things that make a difference for our customers and will transform us into a digital business.

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[techprolonged]

Jazz’s leadership leads company wide Customer Obsession

Jazz’s leadership leads company wide Customer Obsession

Jazz further strengthened its customer-centric agenda by celebrating the week of 30th October dedicated to customer obsession. Led by Jazz’s leadership itself, Jazz used this opportunity to interact with both internal and external customers in a bid to gain further insight into their needs. With festivities all around Jazz’s offices nationwide, the customer obsessed week was kicked off by Asif…

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[amyockert]

"See your customers as people, not transactions"

[michael-w-wilson]

How Hampton Hotels Built And Sustains Its Customer-Obsessed Culture

Sam Stern, from Forrester Research in his report, “How Hampton Hotels Built And Sustains Its Customer-Obsessed Culture,” is a case study of the hotel chain. The brand has been on a nearly 10-year journey to differentiate its hotels from competitors on the basis of exceptional guest experiences. It all started back in 2004. As part of the brand’s 20th-anniversary celebration, Hampton asked its…

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[afluxstate]

Peter Shankman: driving lifetime loyalty through customer experience

This is the third in a series of interviews with thought leaders, which we’re conducting as part of ...

This is the third in a series of interviews with thought leaders that I’m conducting with the folks at Like Minds as part of our new book project exploring the theme ‘Beyond Customer Centric’.

[businessleadershipmanagement]

Only Customer Obsessed Companies Win The Competitive Race

Only Customer Obsessed Companies Win The Competitive Race

© Photographer: Sanjay Deva | Agency: Dreamstime.com

In three recent interviews with Microsoft UK’s CMO, Forrester Research’s VP, Principal Analyst Serving CMOs and Oystercatchers’ Founding Partner, the Marketing Leaders’ Exchange explored the pressing issues faced by Global Heads of Marketing to find out who is obsessed enough to successfully compete and what they are doing to win.

These…

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