(Already made a post like this, but it got eaten. Hopefully that doesn't happen again.)
Hi! I'm currently working on my horror Forged In the Dark game DARKDATA! I'm the only person working in it, and all the "art" you see related to it is made by me, including the logo and character sheets!
It's still the demo phase and being worked on every day. It would mean a lot to me if you could take a look, if you think it's something you would be interested in.
I plan to post more here on Tumblr as I work. I'll only really post on Itch.io to update the game.
Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement.
In fact, not using data effectively is costing United Airlines almost $1 Billion annually in lost revenue.
Gartner Inc. describes dark data as “information assets that organizations collect, process and store in the course of their regular business activity, but fail to use for other purposes.”
For travel companies with a strong online presence, dark data represents a sizable portion of all data stored. Such examples might include:
How many times a user resets their password
IP address when a user logs into your website/app
Last email communication date to your customers
Mobile handset type, or web browser version
Free text feedback on a hotel stay or recent flight
Additional passengers or guest names on a ticket or hotel room
These data points or features are often overlooked by marketing teams as serving any useful purpose, as there is a perception that this type of information is only collected for compliance, fraud or regulatory requirements.
infographic by lucidworks
How can you turn dark data into active, revenue generating data?
This is where data science, marketing, and business intelligence need to get their heads together to find new ways of activating dark data to provide new opportunities for the organization. While dark data can appear dull and uninteresting on the surface; there are methods to turn it into highly granular, rich customer insights.
Here are a few key steps to get you started on the above examples:
Log-ins to your website or mobile application, what city/country are the IP addresses? Are you logging each location a user visit and creating a virtual map of their travels? This is particularly compelling when creating a 360-degree view of your customer.
Additional passengers/guest names on a reservation. Not only does this give insight to homophily of the user and fuel your social network graph of which users are centrally connected and influential, but it also provides rich insight into their family and workplace. Link this data with social graphing, and you’ll quickly obtain age, gender, and behavioral traits.
Mobile phone data. This simple piece of data will illuminate an array of new product and marketing opportunities, and provide an additional segmentation layer to improve marketing effectiveness. From mobile phone data, it’s possible to know which telco partners you should bring on board (which will activate even MORE opportunities), you’ll know where your users are in the world, in real time if they have recently purchased tickets with another airline, and more.
Free text input, such as feedback can be passed through cognitive text analysis tools to determine if the general sentiment of the feedback is positive or negative. Linking the user profile to your internal database can also determine if this user is sending mixed messages on social media compared to surveys and feedback forms.
Dark data can be a tremendously powerful weapon when executed. It’s the key to finding new insights, creating new revenue opportunities, developing new partnerships and shifting your business into the data-driven century.
"Sacrifice your friends to appease the..." What? Why would I do that? These are my FRIENDS, chat! We spent all this time - Why is this even a suggestion? This - This is what the fucking guy does at the end of the - fucking Lovecraft movie that make you turn the TV off! We are in the middle of the OCEAN. What - Why - How would I get back to land?? I don't know how to drive a ship! Why would I- Why am I even considering - This - What would that DO for me? (Laughing) You get what I mean? Like, I push off the rest of the Array into the water... Great! Why the fuck did I do that? That wouldn't do anything for me!
"Fine, push ONE off" No! No. ... I mean, I don't know, MAYBE it would do something cool. Yeah, maybe That Which Lurks Under Waves will, like, spare me or something. .... Yeah, okay.
Gee, this took a while. (I got lazy.) At least there's a silver lining to me waiting so long to make this - this playbook has gone through several changes!
Starting Command: VERiFY
The first and most obvious change is the Flesh-Metal Gateway special ability has been replaced with Hardboiled, which I think reflects the feeling of this playbook - and the rest of DARKDATA - a lot better!
All of the Serpent's special abilitirs are about getting to the truth - or avoiding deception.
The Serpent playbook is all about finding the truth and in general being a detective-like character. If your modus operandi is knowing what the fuck is going on, play the Serpent!
