#fcb brasil

[campaignsoftheworld]

The "Corruption Converter" Tool Shows How Much Corruption Costs the Brazilian People https://campaignsoftheworld.com/technology/the-corruption-converter-tool-by-estado-brazilian-newspaper/ #BrazilianNewspaper, #CorruptionConverterTool, #FCBBrasil, #MarketingAndAdvertisingCampaign, #OEstadoDeSãoPaulo, #TheCorruptionConverter

[simonry]

A Cannes Lions winner fra FCB Brazil 

The Pitch: Everybody knows that kids hate applying sun block. That’s why we created NIVEA DOLL, a toy that sunburns when exposed to UV rays. Kids learn the importance of skin care as they apply sun block on the doll to protect it.

[oohforeignagent]

Students In Brazil, Who Unknowingly Had Vision Problems, See “The World in HD” For The 1st time, Thanks To SkyTV

FCB Brasil Launched A Social Responsibility Initiative For SkyTV, Allowing Public School Students In Brazil Who Unknowingly Had Vision Problems To See “The World in HD” For The 1st time!!!

Children in Brazil have limited access to eye exams through the public health system, resulting in one in four children having undetected eye problems. So FCB Brasil and Sky decided to bring a mobile ophthalmologist’s office to public schools and give primary school students an eye exam. The pilot project was launched at Carlos Gomes Municipal School in São Bernardo do Campo, near São Paulo, with 79 students. Of the students participating, 34 were diagnosed with vision problems, 5 of which were serious. The children were then given glasses so they could see clearly for the first time. The impact of the program can be summed up in one enormous smile, as a girl closes her eyes and then opens them with delight at the new spectacles. Sky plans to roll out the program to examine 800 students and deliver 200 glasses a month.

“This is a new, different and exciting project that can bring the world in HD to millions of children; a clearer, better-looking, more colorful world,” said FCB Brasil vice president, creative director Joanna Monteiro.

“SKY does everything to bring people the best images in the world, even if, as in this case, it’s not on a television screen,” added Max Geraldo, also a vice president, creative director at FCB Brasil.

Credits:

[avoircettesemaine]

[NIvea Doll]

Agence: FCB Brasil

Pas toujours facile d’appliquer de la crème solaire sur vos enfants, qui eux s’en foutent complètement de se protéger! Pour essayer de les sensibiliser, tout en ayant conscience qu’on parle à des enfants, NIvea a inventé une poupée qui devient rouge dès qu’elle est trop exposée au soleil! Résultat: l’enfant ne trouve pas ça mega top! La solution: étaler de la crème Nivea sur la poupée pour la protéger du soleil. Conséquence: les enfants réalisent que ce n’est pas super chouette d’être rouge écrevisse et se laisse un peu plus faire pour qu’on leur étale de la crème! Ok FCB Brasil, you’re (one of) the best!

[tuviejauy]

Pizza hi!

“CNA, Brazil's Language School, partnered with a pizza restaurant in Los Angeles and arranged for students in São Paulo to take the pizza orders of customers in California, allowing them to talk to native speakers in a real-life situation.”

[postkiwi]

Nivea Protection in Rio

Nivea Protection in Rio

Nivea’s “Nivea Protects” app, part of an integrated advertising campaign run in Brazil, has won the Mobile Grand Prix and a Gold Media Lion at Cannes International Festival of Creativity. A magazine ad for Nivea Sun Kids included a tear-out bracelet that could be paired with the Nivea Protects app (iTunesand Google Play) and placed on a child’s wrist to prevent the child from becoming lost on the…

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[theartofchan]

Print Ad Turns Into Trackable Wristband

FCB Brasil and Nivea have teamed up to create the NIVEA Sun Kids magazine ad, which can be ripped out and turned into a trackable wristband that warns parents if their kids stray too far.

The ad includes a perforated, water-resistant strip that contains a small, built-in locator device. You can attaching the strip as a bracelet to your child’s arm, and download the Nivea Sun Protege app to sync the wristband to their phone.

You can assign each bracelet to a child along with a maximum distance they’re allowed to wander before an alert is made. If the child goes beyond their limit, parents can use the radar-like interface to safely find them.

Pretty amazing for free, right?