OOH Foreign Agent

Investigating and uncovering the world's best OOH & Ambient Ad campaigns

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Argentinian Soccer Star Sergio Aguero Replies to Fans’ Tweets With His Feet At On Going Copa America Cup! http://bit.ly/oohcopa

We’ve seen soccer players demonstrate their precision by kicking lights out this month, but this latest campaign sees one actually tweet using his scoring skills.

During soccer’s Copa America, Gillette asked Argentinian player Sergio “Kun” Aguero to spend a whole day replying to fans’ tweets by kicking letters on a giant keyboard — then pressing send. The campaign, by Del Campo Saatchi & Saatchi in Buenos Aires, asked fans to tweet using the hashtag #communityplayer, and Aguero responded with videos then shared online.

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Students In Brazil, Who Unknowingly Had Vision Problems, See “The World in HD” For The 1st time, Thanks To SkyTV

FCB Brasil Launched A Social Responsibility Initiative For SkyTV, Allowing Public School Students In Brazil Who Unknowingly Had Vision Problems To See “The World in HD” For The 1st time!!!

Children in Brazil have limited access to eye exams through the public health system, resulting in one in four children having undetected eye problems. So FCB Brasil and Sky decided to bring a mobile ophthalmologist’s office to public schools and give primary school students an eye exam. The pilot project was launched at Carlos Gomes Municipal School in São Bernardo do Campo, near São Paulo, with 79 students. Of the students participating, 34 were diagnosed with vision problems, 5 of which were serious. The children were then given glasses so they could see clearly for the first time. The impact of the program can be summed up in one enormous smile, as a girl closes her eyes and then opens them with delight at the new spectacles. Sky plans to roll out the program to examine 800 students and deliver 200 glasses a month.

“This is a new, different and exciting project that can bring the world in HD to millions of children; a clearer, better-looking, more colorful world,” said FCB Brasil vice president, creative director Joanna Monteiro.

“SKY does everything to bring people the best images in the world, even if, as in this case, it’s not on a television screen,” added Max Geraldo, also a vice president, creative director at FCB Brasil.

Credits:

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Nescafe brings back the human connection between strangers. Instantly.

Instant Connections, courtesy Nescafe.

Despite technology keeping us connected to others, it’s often relegated to the virtual realm. Nescafe set out to show how a fresh cup of coffee is the perfect way to connect people in the real world.

The coffee maker took to the streets of Germany, which, according to research has topped the list of most lonely countries, to explain its claim. The premise is simple; see how many people can make a fleeting friend when they realize they’ve just been given a cup of coffee by a stranger.

Filmed on a drab morning in Berlin, the ad shows how commuters on either side of the road were initially duped into pressing a ‘push together’ button on a carefully concealed coffee vending machine. Only when people had worked out what was going on and pressed the button simultaneously were they awarded the tasty, warm beverage.

Nescafe boasted that the stunt sparked 33 high fives, 285 waves, 839 smiles and “countless” conversations.

The campaign ends with the brand’s global strapline “It all starts with a Nescafe”, which was introduced last year.

The video was developed by OglivyOne in Frankfurt and is reflective of a change in direction for the Nescafe brand. Nescafe pulled all its products and marketing under one positioning for the first time in its 75-year history last June in an attempt to give all its markets greater flexibility in how they tailor the brand to local tastes.

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A Pothole That Tweets And Gets Itself Fixed

Telemetro Reporta the most influential news show of Panama decided to point out the hassle people felt every time they encounter a pothole as they teamed up with their agency and came up with a unique idea -where in they installed a device inside the potholes of the most damaged streets of the city that tweets a complaint every time a car runs over it, to the Department Of Public Works (@MOPdePanama) twitter account.

This twitter handle also had a special segment with its tweets on their TV news show to present the complaints and make others aware about the roads and whether some action has been taken by the Department Of Public Works.

As a result of this novel idea- the campaign was a huge success as potholes soon became a thing of the past for the residents of the Panama city.

Credits:- Agency: P4 O&M, Panama City, Panama.

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Wolkswagen ad during the France & Brazil Football Match Upsets VW Executives.

People love to be the first to notice problems (online especially). Volkswagen & DDB Paris hoped that people would pick up their fake mistake in writing Volkswagen as #Wolkswagen. The idea was to use the visibility of a football match between France & Brazil in Paris. 6 Million viewers, 80.000 spectators, and many, many social media users helped them win the moment. Catch peoples attention by making a typo on advertising around the stadium. Use the fact that live stunts don’t allow for fact checking and hope that people would really believe this wasn't intentional.

First half: First Half: Message on LED Screens with a mistake in the Volkswagen name Second Half: Message on LED Screens reveals the fake fail TV sponsorship reassures the 6 Million TV viewers Twitter + Facebook to connect with all our unaware key influencers (7500 tweets in 90 minutes) - And many, many phone calls to explain (and calm down) VW executives not aware of the stunt.

Credits:- Agency DDB Paris

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Pilsen Callao Beer brings back your pal to Peru who talks when fed with a beer bottle cap.

To get more people excited about the promotion of their beer in Peru, Pilsen Callao teamed up with their agency Phantasia, integrated physical computing with 3D Printing, and helped people to bring back their pal home, who could talk only once fed with the bottle cap.

Check out the video, to see how such a unique idea earned the brand high visibility and resulted in a great ROI.

Credits:- Agency: Wunderman Phantasia, Lima, Peru.

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10 posts!

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A Coffee That Makes You Yawn? How clever!

One of the greatest mysteries of the universe: why is it that when someone yawns, we have the urge to yawn too? What is the explanation for contagious yawning?

With the help of a motion sensor, when someone came close to the panel, the actor on the screen started to yawn. When people saw this, it became contagious and they started to yawn too.

Then the panel showed a message: "Did you yawn too? It's time for coffee. Café Pele". The cure for this epidemic came with promoters handing out cups of coffee to those people who had yawned..

Credits:- Agency: Lew´LaraTBWA, São Paulo, Brazil.

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Tim Hortons, Canada Pranks Coffee Shop Customers With A Hair-Raising Levitation Stunt

On 11 April in St. Laurent, Quebec, unsuspecting customers visiting a Tim Hortons outlet were treated to an unusual and eerie spectacle. A man erupted in hysterical shouts after realizing that his girlfriend was hovering inches off her chair.

The prank, not the first pulled by the Canadian coffee chain, was made possible with the help of agency JWT Canada and illusionist Darcy Oake, whom many may recognize from reality show Britain’s Got Talent.

The outlet was rigged with hidden cameras that caught the wide-eyed reactions of patrons and employees alike. The coffee chain had approached Oake with this idea to promote its new summer drink called ‘Creamy Chocolate Chill’.

The message, as you might have probably guessed by now, is that the drink is so delicious it elevates you to a whole new level of bliss.

Credits:- Agency: JWT, Canada

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What Has Happened Can't Be Changed; But We Can Still Write A Different Ending...

An Inspiring Rehab Project, That Helped Leo Find Strength For His Battle Against Drugs!!!

A single photo inspired 180 different stories in the “Tell My Story” project, to bring hope and inspiration back to drug users.The project found a creative way to show people who are addicted to drugs, how different their lives could be.Children, seniors, celebrities and anonymous authors wrote a mini biography based on the same image.

They were published as a 180-page book of ideas that could change a life. Participants received a single sheet of paper with a photo and blank lines waiting for a story to be written. Each participant used his or her imagination to write down a story about everything they imagined about the young man in the photo. Some imagined him to be a superhero, others a mathematician, a trucker, and even a comedian. They named him Paulo, João, Roberto.There was an abundance of inspirational names, traits and stories to help the real man in the photo – Leo, age 32, salesman – find strength for the battle he’s fighting against drugs.

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Driver's School In Argentina Give Ignorant Parking Violators a Ramp Lesson.

Driver’s School from Buenos Aires comes up with a great idea on how to teach drivers a lesson to stop blocking ramps for the disabled. They headed to identified streets where drivers made these parking violations and waited for the first offender.

When owners left their car, Driver’s School team quickly set up special ramp and let Juan Maria Nimo, wheelchair athlete jump over the offenders’ vehicles. The recorded jumps were later seen by the drivers via scanning the QR code that was left on their cars as a part of the “The Ramp Lesson“ campaign.

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The First Instagram Filter Based Vending Machine: #instacandy!

Have you ever wondered how an Instagram filter could taste? Grey Istanbul was eager to find out and that’s why they created a filter-based vending machine that relies on Instagram photos.

The Istanbul-based advertising agency took creativity to the next level by combining the sweet tooth most of us have with our passion for Instagram photography. Thus, they joined Kristal Elma Festival with a vending machine and a colorful board of drawings, inviting everyone to join their sweet campaign for a ‘GREYT experience’!

This is another proof how creativity may lead to a trending campaign that supports the importance of the experience, blending social media with taste, in the most unique (and sweet) way.

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Paraguay's Iconic Tailor Invents A Pocketless Suit; as Symbol Against Corruption!

Paraguay has been topping the ranking of the most corrupt countries in the region (source: International Transparency). Cases of abuse of position can be observed daily.

The most outrageous is that involving Representative J. Ibáñez who, despite having confessed the crimes of corruption hoped to evade justice and being charged. "Robert" is the most iconic tailor shop in the country and well-known for dressing the main political leaders, but also for its social commitment (its motto speaks of making honesty fashionable). So it decided to take advantage of this context and send a message of repudiation that helped raise citizen awareness.

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Is This The Future Of Football? Playing Football With Drones!

AMV BBDO, London and Pepsi Max surprised a group of footballers in Barcelona by transforming their local pitch into an incredible, interactive football arena. Using drones, advanced projection technology and over 30,000 programmable LED lights, they created a football experience unlike any other.

Watch out the video to see the players' reactions as their Friday night five-a-side match is elevated to unimaginable heights...

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Toys in Mourning in Paraguay. UNICEF saves 730+ infant lives this year!

UNICEF pressed The issue of infant mortality rate to the Govt Of Paraguay through this campaign; Saves 730 + Infant Lives In This Year As A Sign Of Their Commitment To Infant Survival In Paraguay. See the video to find out as to how a single idea of ‘Mourning Toys’ raised an awareness towards infant mortality rate in Paraguay and got the government in action to raise an additional of 1.5 Million…

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Shadow Wi-Fi. Free Wi-Fi on beaches in Peru works in the shadow to prevent skin cancer #OOH #Wifi #Happiness

Shadow Wi-Fi. Free Wi-Fi on beaches in Peru works in the shadow to prevent skin cancer - Happiness, Brussells. #OOH #Wifi #Happiness

Happiness Brussels found a different approach to skin cancer prevention. Instead of simply informing people of the dangers of UV rays and spending too much time in the sun during the summer months, the agency created a “Shadow WiFi” network, which only works when users are in the shade.

The approach uses positive reinforcement to…

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KLM and Heineken fly bar hoppers from across the world to party with DJ Hardwell

KLM & Heineken fly bar hoppers from across the world to party with DJ Hardwell https://youtu.be/MlDEgqMwm8Y

KLM teamed up with fellow Dutch brand Heineken in search of bold adventurers from across the world. In bars around the globe, people ordering a Heineken were asked if they would like an “Orange Experience” to go with it.

For those brave enough to find out more, the people had to be willing to complete several challenges to see if…

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