Howard University x Jordan Brand Deal
Howard Bison athletic teams will wear the iconic Jumpman as part of a landmark moment for HBCU athletics. Boardroom has the exclusive details.
Multiple sources have confirmed to Boardroom that Howard University will sign a school-wide deal with Jordan Brand to outfit the Bison athletic department’s teams for their upcoming seasons.
The new pact is the Jumpman’s first comprehensive venture back into the land of HBCUs since signing an HBCU as one of its original three “Jordan schools,” when the Nike subsidiary began to ink collegiate sponsorship deals in 1997.
Howard will soon join the University of North Carolina, UCLA, Michigan, Georgetown, Marquette, San Diego State, Houston, Oklahoma, and Florida as Jordan-branded collegiate athletic departments.
The Washington, DC institution is currently in its fourth year of receiving funding from Curry, who made a sizable cash donation to the school back in 2019 to fund the re-launch of its Division I men’s and women’s golf programs. Curry’s multi-year pledge has since seen both Bison teams outfitted in exclusive Curry Brand uniforms as the label’s premier collegiate golf partner.
When Michael Jordan collaborated with Nike, Inc. to launch Jordan Brand in 1997 — then known as Brand Jordan in its first inception — he tapped three collegiate programs to sport his namesake apparel. Along with St. Johns and Cincinnati, one of those schools was North Carolina A&T University, a historically Black institution in Greensboro, North Carolina previously attended by Michael’s brother, Larry Jordan, in their home state.
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