The Hudson's Bay Company (HBC) says a multi-million-dollar deal with Canadian Tire Corp. Ltd will give its brands a new home. In a news rele
The Hudson's Bay Company (HBC) says a multi-million-dollar deal with Canadian Tire Corp. Ltd will give its brands a new home. In a news release, Canadian Tire confirmed it entered into an agreement with HBC to purchase its "iconic Canadian brands and other intellectual property." The $30 million sale includes the colourful HBC stripes, as well as its various company logos, coat of arms, designs, brands, and trademarks.
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