If someone imposes an ultimatum on you, you immediately feel annoyed. They are threatening you with a bad outcome in an attempt to force you to do what they want. Even if you want the same thing as they do, you're frustrated because you believe you could have easily reached an amicable agreement. But now you feel like you're being coerced.
Every time an authority demands you do something, you are being given an ultimatum. You will comply with the authority because you feel the consequences of noncompliance would be too much to bear. You know you're being coerced, but you feel there's no real alternative. If you don't feel this way, then the authority is not actually an authority. It is you who is the authority, for you agree with it and you would do what you are being told to do anyway.
To reject the authority is to reject the ultimatum. It is to declare that you will make your own choice freely, and that you will not bow to pressure.
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