I wrote most of this a while ago when I was still very very sad about the Loki show being The Great Disappointment That It Was, and while time has sort of mellowed how intense my feelings of betrayal are, the sentiments still stand very true for both the Loki Series, Infinity War/ Endgame (etc), and the general direction I’m seeing in Marvel going forward for many of their projects.
Still kind of baffles/enrages/saddens me that we’re at the point where the highest grossing franchise in the world, which prides themselves on being one giant connected universe, isn’t expected to provide character or story continuity, hire competent writers who are experienced and passionate about the characters they’re writing, or really just give a single fuck about maintaining the quality of depth and story telling that was present in the earlier phases.
And when you’re not okay with that, when you’ve watched this slow decent in care and quality eroding your at favorite characters until their unrecognizable, when you’re vocal about the fact that the writer/director of the thing you’re  passionate about seems to actively dislike the source material/character or isn’t qualified to be in charge of it, when you say ‘hey, there’s some really shady messaging in this that implies a really harmful thing, and you guys maybe should have thought about the connotations of it before going through with it’… you’re told to just shut up and stop complaining, that it’s fine for entire character backgrounds to be retconned and to hire writers who don’t invest time and research into their work. That it’s fine that character’s abilities and strengths and entire fucking personalities are scraped and that touching, poignant stories are replaced with soap opera levels of insincere drama and romance. You’re told that these perceived issues and imagined slights (he he) are completely insane and you should just stop drawing attention to the things you’re just expected to ignore for some reason being so negative about.
Marvel’s ability to create meaningful, rich, character driven stories that appeal to multiple groups of people is what made them so unique and popular in the first place. Inconsistency was at least partially explained, or wasn’t detrimental to the plot, production value was priority, and films had a weighty feel that enforced the stakes and could amerce the audience in the story. They cared at one point; maybe they weren’t genius films or the hight of cinema but they were gripping and emotional and decent. But it’s not fans of those films that are Marvel’s target audience anymore, it’s the people who weren’t.
You know, at the end of the day I think if the movies were better, if the writing and production consistency and continuity were better, if they took themselves seriously enough to follow basic logic in storytelling instead of veering off the proverbial cliff and expecting us to pay to watch our favorite characters sink, if they developed concepts and showed us fully realized characters, EVERYONE WHO DOESN’T CARE WOULD/ SHOULD STILL BE ABLE TO ENJOY THEM!!
Because that’s what we want when we criticize what’s happening with the future of Marvel. That’s what we mean. We mean “Please create things that both audiences may find something to enjoy in. Please try to do right by us and the characters who’s lives are dictated by your decisions. Please care, as much as we do. Please create authentically, engagingly, passionately. Please, try to be better, try to make more than just the money you want from our wallets.” And I can only hope those satisfied with less might find the good in things that would come from all of that as well.