How Higgs taking the Pizza Chef hostage probably went

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How Higgs taking the Pizza Chef hostage probably went
The real pizza chef.
Sam: delivers a pizza to literally anyone
The recipient:
Pizza man
Source
Gustavo and Brick my beloved!
Really enjoyed @wayneradiotv 's Pizza Tower play through! Love the art style and animations in the game but especially loved these two! Whats not to love about a gnome(?) pizza chef and his Stupid Rat?
Okay, what's the deal with the pixel art pizza chef and why has he been plastered all over tumblr and twitter for the last few weeks?!?
I gather it's a retro video game, but what kind specifically? Is it like Cup Head, famous for the animation? Is it like Shovel Knight, a spiritual successor to some NES game? Why has it exploded in popularity when I don't even know its title?