Course of the Week: Value Centric Selling - How to Sell on Value, Not Price
The lifeblood of most companies is the sales team. These are the warriors that cold call, knock on doors, find leads where there were none and close deals that make your company money. These masters of the sales cycle are a rare breed who can find ways to make your product attractive to people who might not have necessarily known they needed it. With that being said, giving your sales team a sales training course keeps them well trained and on top of new sales techniques which is the smartest thing a business can do.
It turns out that 70% of purchasing decisions are made to solve problems whereas the other 30% is made to gain something. This means that demonstrating the value of your product in solving problems is one of the most effective techniques that you could use in your sales cycle.
Victor Antonio is one of the best in the business when it comes to training people on sales techniques and this week we are featuring his sales training course on value centric selling. Here are a few highlights:
Feature-benefit product inventory: In order to demonstrate the value of your product you need to know what features it has and what the benefits to potential clients are. Victor shows you an easy way to figure this out and give your sales team the info they need to demonstrate value.
Sales process: Every company has a process it uses in order to identify clients, reach out to them and then close deals. Yours could be causing a break in the sales cycle and leaving your sales people out to dry.
Anticipating and blocking objections: Victor uses a simple system to help you identify and work through objections that people might have with your product. The more you can prepare for these objections and block them before a person can verbalize them, the more of an expert you will seem.
So with the knowledge that Victor Antonio has in his sales training course you can upgrade your sales team and have them increasing sales in no time. Now get out there and start showing the value of your products to everyone you can!
Check out the course here!
Eight Keys to Sales Success
Presentation Blueprint: PowerPoint for Crucial Presentations