Our failed logo presentation for MCA Records
MCA Records logo, 1985
Of course, not every project worked.
Our former MTV colleague and Swatch client Nancy Kadner Feingold introduced us to MCA Records' Larry Solters, the new executive vice president and right hand of CEO Irving Azoff. He had Fred/Alan create a few TV spots for their artists Joan Jett and The Fixx. But Irving and Larry wanted to give MCA a complete facelift, since it was a bit of an also ran in the hipster record business. Enter Fred/Alan, developers of the most famous music logo of the 80s.
Our first take was, in our humble opinion, shot down immediately. MCA's original parent was the Music Corporation of America, and according to their 1950s logo they controlled the world! Perfect, and they already owned it. It would only require a contemporary graphic execution.
Logo: Music Corporation of America 1956
Nope. That's old. We're new! Next.
One of our favorite design groups, Corey & Co. in Boston had a instinctive attraction to our notion of a constantly morphing logo (see Nickelodeon), and we asked them to work with us on MCA.
They delivered, you can see their logo presentation on the opposite page.
We loved it. MCA didn't. What was their solution? Absolute genius!
Logo: MCA Records 1990
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MCA Records logo designed by Tom Corey & Scott Nash; Corey & Co., Boston Creative directors: Alan Goodman & Fred Seibert

















