Nov 29, 2020
Femmecandles
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Femmecandles
https://instagram.com/femmecandles?igshid=hfwu4w88p3ru
Tis’ The Season To Shop Black Owned Fa-la-la-la-la
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The Steps of Creating Shade Ranges with Makeup Brands
Step 1:Creates horrible shade range
Step 2: The GP holds them accountable
Step 3: Product then goes viral
Step 4: They release a weak apology
Step 5: Lastly they add 3 darker shades named ‘cocoa’, ‘cafe’ and ‘mahogany’ Repeat and Recycle.
I’m starting to to realize makeup brands purposefully create horrible shade ranges because people will call them out and they’ll go viral. Y’all still believing their feign nativity?
IG: @trendmood1
Temptalia, my favourite beauty reviewer, just made a post about Tarte’s new Shape Tape Foundation (which you should totally check out) and
(Tarte Shape Tape Hydration Foundation swatches from Popsugar.)
Dear Tarte,
Your shade range is fucking awful if I can wear half of it.
Hey, so like people can't learn from their mistakes and grow if people continue to gang up on them and shit on their efforts so how about all y'all be better people and stop being abusive. K? Thanks.
It just makes me so happy to see @a.p.d.g have shade range, especially for dark skin women because they are literally ALWAYS excluded when it comes to finding makeup products. This brand is doing it right and hopefully it leads to people reaching out to their brand and setting the bar for other makeup companies.
To all the people worried about fenty not having dark enough shades Alyssa Ashley even confirmed that's it's better to get a lighter shade the foundation tends to oxidize at first she was a 380 but later confirmed that she's actually 370 because it got darker as it settled. Also don't trust online pictures until you go in store yourself pictures never truly give a foundation justice.