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Plant of the Day
Sunday 11 June 2023
Here the heavy-cropping Ribes rubrum 'Rovada' (redcurrant) has been trained into a standard to make a feature in a raised bed. The flowers are impressive but the plant will look even better with the long strings of larger red fruit.
Jill Raggett
Plant of the Day
Tuesday 4 April 2023
The stems of Rubus phoenicolasius (Japanese wineberry) show up well in winter, especially when sunlight strikes them. Here the stems are trained against a grey fence ready to flower and crop in the coming year. The fruit can be eaten straight off the canes or cook in the same way as raspberries.
Jill Raggett
Plant of the Day
Saturday 9 December 2017
The arching orange-red bristles on the stems of Rubus phoenicolasius (Japanese wineberry, Japanese climbing bramble) catch the winter sunshine. This deciduous rambler has pale green leaves with white undersides, turning yellow in autumn. The small, white flowers appear in the summer and are followed by dense clusters of shiny, orange-red berries. It grows in most locations but does best in a sunny position with a moist well drained, fertile soil. The old canes (stems) can be cut to the ground after fruiting.
Jill Raggett
Soft Fruit Market: Why Healthy Snacking is Driving Global Demand
Consumer preferences are changing fast—and one of the biggest shifts is toward healthier, natural foods. Fruits that are rich in nutrients and easy to consume are gaining massive popularity worldwide.
The soft fruit market is growing steadily as people move toward healthier diets and convenient food options.
Sample Report Link: https://www.fatposglobal.com/request-sample/soft-fruit-market-2312
What Are Soft Fruits?
Soft fruits are delicate, high-moisture fruits known for their rich taste and nutritional value.
Common examples include:
Strawberries
Blueberries
Raspberries
Blackberries
These fruits are widely used in fresh consumption, beverages, bakery products, and even nutraceuticals.
Why Demand is Increasing
Health awareness is a major growth driver. Consumers are actively choosing foods that are:
Low in calories
Rich in antioxidants
Beneficial for immunity
Soft fruits perfectly fit into this category, making them a popular choice in daily diets.
Another key factor is the rise of convenient snacking. Ready-to-eat fruits and packaged options are becoming common, especially in urban markets.
Purchase Report Link: https://www.fatposglobal.com/pricing?reportId=3312&type=single_user
Market Growth & Trends
The industry is expanding at a steady pace, with projections showing strong long-term growth.
Market expected to grow significantly through 2035
Driven by increasing demand for fresh and processed fruits
Supported by growth in beverages and functional foodsÂ
Additionally, frozen and processed soft fruits are gaining traction due to longer shelf life and year-round availability.
Key Industry Trends
The sector is evolving with changing consumer behavior:
Organic and sustainable fruits are gaining popularity
E-commerce grocery platforms are boosting accessibility
Improved cold chain logistics is reducing spoilage
These trends are making soft fruits more accessible and reliable for both consumers and businesses.
Business Opportunities
The soft fruit industry offers strong opportunities for businesses:
Expansion into processed and frozen fruit segments
Development of organic and premium product lines
Growth in emerging markets with rising health awareness
Companies focusing on quality, freshness, and sustainability will stand out.
Final Thoughts
The soft fruit market is not just growing—it’s evolving with global health trends.
As consumers continue to prioritize nutrition, convenience, and sustainability, demand for soft fruits will keep rising. Businesses that align with these trends can unlock strong growth potential in the coming years.
Demo Report Link: https://www.fatposglobal.com/reports/organic-coffee-market-2301
Deze week mochten we bij een bij een (klein)fruitkweker in de regio Sint Truiden (België) een Pasquali Orion L80 Full-Option afleveren met onze locale dealer Devisé. Deze 75 pk kniktractor met luxe cabine, joystick, etc. is een mooie aanvulling op zijn andere Pasquali tractoren. We danken de klant voor de gunning en wensen hem veel werkplezier met zijn inmiddels derde Pasquali tractor. 😃 #PASQUALI #ORION #FRUITTEELT #KLEINFRUIT #SOFTFRUIT #HARDFRUIT #RegioSintTruiden #trots #DEVISÉ #ZHE (bij Sint-Truiden) https://www.instagram.com/p/CFkzOMeHMRY/?igshid=1r1c60dydmf4o
Get your Good Bugs today. Protect your crop or garden with our beneficial insects. #partnerswithnature #horticulture #agriculture #cannabis #softfruit #ornamentals #biocontrol #broadmites #californicus #persimilis #spidermites #biologicalsolutions #naturalsolutions #farming #cannabisgrowers #gerberas #strawberries #greenhouse #sustainablefarming #hangingplants #hangingbaskets #predatorymites #predatormitesbiosystems (at Watsonville, California) https://www.instagram.com/p/CDse780DHsU/?igshid=1xgzb87t891xa
Late night inspection of predator mite Phytoseiulus persimilis. #partnerswithnature #horticulture #agriculture #cannabis #softfruit #ornamentals #biocontrol #broadmites #californicus #persimilis #spidermites #biologicalsolutions #naturalsolutions #farming #cannabisgrowers #gerberas #strawberries #greenhouse #sustainablefarming #hangingplants #hangingbaskets #predatorymites #predatormitesbiosystems #californiacannabis #reddingcalifornia (at Los Angeles, California) https://www.instagram.com/p/CDlIdinjBDP/?igshid=1ohup7c57ror6
Get your Good Bugs today. Protect your crop or garden with our beneficial insects. #partnerswithnature #horticulture #agriculture #cannabis #softfruit #ornamentals #biocontrol #broadmites #californicus #persimilis #spidermites #biologicalsolutions #naturalsolutions #farming #cannabisgrowers #gerberas #strawberries #greenhouse #sustainablefarming #hangingplants #hangingbaskets #predatorymites #predatormitesbiosystems (at Santa Cruz, California) https://www.instagram.com/p/CDkNPeuj8Bl/?igshid=26fxdh8pn55u
