The Blue Fairy : You must learn to choose between right and wrong.
Pinocchio : Right and wrong? But how will I know?
The Blue Fairy : Your conscience will tell you.
Pinocchio : What's a conscience?
Jiminy Cricket : What's a conscience! I'll tell ya! A conscience is that still small voice that people won't listen to. That's just the trouble with the world today...
The Blue Fairy : Now, remember, Pinocchio, be a good boy. And always let your conscience be your guide.
The Blue Fairy : Prove yourself brave, truthful, and unselfish, and someday, you will be a real boy.
The Blue Fairy : Little puppet made of pine, awake. The gift of life is thine.
The Blue Fairy : A boy who won't be good might just as well be made of wood.
We all might be just some other wood puppets, who never learned what was their conscience, otherwise this world would’ve been a nice place to live in.
It’s not a fairytale but the reality of our society, if you felt it was some kiddish moral value story, just read it again, you’ll find the answer.