CHARMERS (🔊/ˈCHärmərs/) (매혹하는) is a 7-member all-female Korean Pop idol group formed under the event arranging company-turned record label HeartEater Events & Artist Management, composed of Bogyoung, Fumiko, Inhye, Leola, Moira, Neri and Pearl. The group debuted on the 5th of April, 2018 with their hit single 'Jump In!' and re-issued mini album of the same name.
Being completely new to the game, HeartEater wanted to make themselves known with a concept that was unique and intriguing but not too unusual that would turn away the attention of the public, so they began by strategizing a way to do that and came up with an unusual concept [like magic, sorcery and voodoo] and adding in different aspects of common concepts [like cute, sexy, and girl crush] to create the balanced medium that is CHARMERS' aesthetic. The idea the CEO had in their head was to create an atmosphere around the group that would convey through their performances. They thought an elegant and mysterious vibe attached onto a group that that can switch between cute, sexy and girl crush concepts would suit the group best.
CHARMERS' style is mainly fusion pop, taking several genres of music and different sounds out of each other to create a song that would either make or break a comeback. They chose such a hard genre as they wanted to pose a challenge to their competition in the industry as well as tackle a new style for themselves step by step. The group's resident songwriter and producers Leola and HeartEater's go-to party DJ and producer [ʳᵉᵈᵃᶜᵗᵉᵈ], have known each other for a very long time and so teamwork on their songs are harmonious, though without a few style preference related arguments.
'Charmer' by definition means 'a person with an attractive and engaging personality' so the name itself has a great [and dare I say, rather charming] meaning according to the dictionary, however there is an underlying meaning to the group name. Meaning they were the magic source that pulls their fans towards them. If they took a darker meaning, it would mean that CHARMERS are pulling their fans into their 'cult', but only used the latter meaning to make the first definition make sense. Some took this meaning to the extreme and tried to pull CHARMERS down but they were instantly dismissed.
CHARMERS' official fandom name is called 'Mojo' (noun. plural noun. Mojos. /🔊'mōjō). The word itself means 'a magic charm, talisman or spell' according to the dictionary so it ties into the 'magic' theme of CHARMERS, but it is also the ability or quality that causes one to excel in something or have good luck, and to the girls, their Mojos are like their good luck charm and the reason why they'll succeed in the music industry. The fandom itself is 50% soft, those whom love to gush over the girls' cute and funny antics, while the other 50% hard, with those loving the girls' sexy or seductive gestures, even if they were subtle or subconscious. They seem to be very peaceful and playful, but when their idols are under attack or in a scandal, they go absolutely [without a use of a proper term, batshit] crazy in the attack and defense, but keep their hands to themselves at fan meetings and interviews.
• Jump In! [1st Mini Album - 2018]
• Enchanterium [1st EP - 2018]
• Elements [1st Full Album - 2019]
• 신과 예언 (Deities & Prophecies) [2nd Mini Album - 2019]
• 전투 천사 (Battle Angels) [3rd Mini Album - 2019]
• Elements [Repackaged Japanese Vers - 2020]
• 하늘에서 땅만큼 (To the Moon and Back) [Leola Solo EP - 2020]
• Blackbird [2nd Full Album - 2021]
• 마지막 라운드 (Final Round) [4th Mini Album - 2021]
• 人生に乾杯 (Cheers to Life) [Fumiko Solo Mini Album - 2022]
• CHARMERS: On Quest [5th Mini Album - 2022]
Neri: Main Rapper, Sub-Vocalist
Bogyoung: Lead Vocalist, Lead Dancer
Moira: Main Dancer, Visual
Leola: Leader, Main Vocalist
Fumiko: Main Rapper, Lead Vocalist
Inhye: Main Dancer, Visual
Pearl: Maknae, Lead Dancer
Twitter // CHARMERS_OFFIC
Website // HEARTEATERCo.kr
Fan Cafe // CHARMERS' Echanterium
• CHARMERS' lightstick is named the 'Radiantbong.'
• The shape of the stick is a smooth cylinder from start to finish, with a flat charging end on the bottom and a dome-like end on the top.
• The stick is half hardy plastic with the other half acrylic glass, protected by a special case and cleaner to keep the outside glass clean.
• The gripping part was rather low [so you hold it like a wand] with divets to hold your thumb against the button that turns on the bright white light inside the glass.
• Inside the acrylic glass, there was a liquid similar to that in a lava lamp and inside there were little floating charms and confetti made of resin in different colors as well as a big resin charm that has a logo of two hands holding a spiral that look to be a sort of sparkly galaxy [but actually symbolize CHARMERS' magic over Mojos] inside.
• The light inside is placed in another container that is connected to the plastic part of the lightstick where the batteries are kept and glows in multiple different colors of the rainbow that compliment the color of the resin confetti and charms.
• At the domed part of the lightstick had the same logo as the big resin charm inside the lava lamp like liquid but in shimmery paint
• The stick is in the color Grey Brown (RAL 8019) and has intricate leaf/flower, wind/lightning, water droplet and fire flame carvings into the gripping part of the stick that are painted in iridescent glitter paint that appears clear naturally but sparkles when in contact with sunlight or another light source.
[Leola/Fumiko/Neri] "Come jump in the deep end! [All] Hello, we are CHARMERS!"
• The girls decided to use the *iconic* chorus lyric of their debut song 'Jump In!' in their greeting as it would be rather catchy since it was a lyric that implies an invitation to 'jump in the deep end' of the vast pool of CHARMERS' following.
• Depending on the language of where CHARMERS are at, either Leola, Fumiko or Neri will start the greeting. [Leola in Korean and English, Fumiko in Chinese and Japanese, Neri in Thai]
• The hand gesture for the greeting is their hand, pointing their right-hand first finger pointing to the members' left, tracing a moon shape ["Come"] before switching hands as well as its position to a fist with first and middle fingers unwrapped from the fist and pointing downwards to symbolize a human, before then bouncing the hand as if the human was on a springboard ["jump in"] before bouncing the hand higher and when [the hand] hits the imaginary moon ["the"], it changes to a hand wave ["deep end!"] before bowing ["Hello, we are CHARMERS"].
