taliscope

[talesbytalz]

Be the SUPERHERO INFLUENCER to the Corona STRICKEN World!!

You could be my blog reader, a viewer to my YouTube videos or perhaps stumbled here for the first time!

Just like as a consumer you could be wearing many hats from a reader to a viewer to a silent spectator to an ardent subscriber, similarly, as a Content Creator, you need to wear many hats to understand every possible aspect of the consumer based upon the reach!

Now being a content creator…

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[talesbytalz]

Hi, Everyone …so first of all a big big thanks to each one of you for making my last blog post a huge success.

Jab bhi I wake up in the morning and see the notification that my blog stats are booming, I feel supercharged and motivated. All Thanks to my lovely audience!

I am sure you know from the statement above that when I wake up my bed tea is in the form of mobile notifications, this is something which can help you know me better!

Now see, when you are about to get into a relationship or even into a work set-up, your debut step should be to know your partner better. The sone-pe suhaga factor here would be if you know the partner inside out from their likes to passions and how they are to others?

These are some the things that would help your relation get better and eventually you would know how to behave and make decisions around them.

This is what gave me the idea of using my class#2 assignment from the DigitalDeepak internship into something, I yearn to see every time.

  For me my customer or as I like to call them, my audience is my bhaagyewaan 🙂 No other way can there be to know them better.

Hence, I decided to seize this opportunity and find out more about my audience to understand them better and hence deliver content which they love and wish to see.

  So, here I am chef Talz – yours truly, sharing the recipe of finding Your Customer Avatar, aur jee Haan, ye ekdum cooking-shooking style me hee hone wala hai 🙂

Are you ready? Chalo Chalte Hain ye dish prepare karne at our Kitchen aka our Laptops or the mobile, jis se Abhi you are reading this post.

BRAINSTORM

To make the best customer avatar you would first need to ask yourself the following questions?

What’s there in your ration stock?

Here you have to find out what all skills you have and what you need to buy. Here buy would refer to what all skills you need to learn more without which you cant make the recipe.

E.g. I am a content creator and say I have a mobile phone with a decent camera, but I would need to learn some SEO and marketing skills without which I cant target my audience, or maybe I have the skills but lack equipment say I would need a good mic.

which brings us to the next question

What all can I make with the ration stock?

and what all services and offerings you can provide.

E.g. If you are a singer, then singing is your skill and you can provide songs, lyrics, playback singings etc.

  Who will be my consumer?

Once you know what you can offer, then the pitch is set right to know who are your target consumers. Just like you decide your recipe in the kitchen, by figuring out who will consume it based upon their likes and tastes.

So, now that all questions are answered, its time to write down the ingredient list for the Perfect Customer Avatar Recipe

INGREDIENTS:

Set of Questions – Min. 5 Max 20

Flowchart to depict the flow of questions – Optional but handy

Set of images in sync with questions – Optional

Open your website/social media 

Any survey creating tool, I used Typeform

PROCESS

Chopping:

First, we need to chop out of the unnecessary questions from our survey questionnaire and add all the rest to our pan where the survey form is steeping.

Cooking :

Now that our ingredients i.e the questions are ready, we need to follow the flowchart to add all the questions sequentially making a sense and also adding curiosity in the customer’s mind to move to the next question and not quit in between.

Here, a tip would be to add a logic jump, which means any particular answer could make the rest of the questions or few of them irrelevant for the person and thus those can be skipped and save mutual time.

Here is an example of the same:

Adding Spices & Salt:

try to add some personal touch that resonates with your business or your’s and your customer’s persona, swad-anusaar. But hey don’t make it too salty or spicey! Else koi nahi samjh payega aapka agenda!

I would suggest adding your persona to the multiple-choice questions

Tadka Garnishing:

Now, its time to garnish our recipe with some tadka of Images, although this is optional, as you might be well aware with my Instagram, I love taking pictures, toh iska tadka toh banta hai!

Test & Taste:

Being a QA Engineer, I know the importance of testing before delivering, hence it’s important for you to trial test the form and also previews before making others taste your recipe. Dekho Kahin bhool chook na reh gayi ho! It’s always better to be safe than sorry!

Plating and Culinary Arts:

So, now that our dish is ready, it’s time to Publish and share the survey questionnaire to first your very close mates, as they would pilot test and tell you how did they find it.

Another tip I would add here , and i.e just like you would decorate with some culinary arts , before publishing do change the default form name and the metadata , for a good aesthetics. 

  I was lucky that my kind friends told me a few suggestions and bugs which I corrected. After their green flag, share it with the world on your social media or website and get your responses.

Wait For the Feedback:

Now that everything was done, I was waiting for the responses and so much in the excitement that I kept refreshing the page to see the number of responses pouring in.

Deciphering the results:

How to define your target audience?

Demographics

Now, although I should have added a multiple-choice in the cities but since my audience is from different parts of the world, I added a long text option and along with this the language they speak because we all know that a way to your audience is when you speak their lingo, they connect and relate well.

Also another interesting fact, all my audience uses mobiles to consume content 🙂

Psychographics

Questions like what do they do as soon as they wake up give me an idea on how active audience they are, and a way to add good news through a story in their morning notifications as most people said, which I got to know through the following

What time do they love to consume content and which platform are they most active, would help me a lot in scheduling my content at the right time when my audience is consuming it. Because as they say strike the iron when it’s hot!

Another thing that would help me is knowing the gender and marital status, which would help me add tips for active seekers 😉 I did not add the age column as that I can very well guess from the marital status 😉 See I am a bit smart that way 😀

And the most important aspect for me, is what platforms they are most active on and which kind of content do they enjoy the most? This was a revelation indeed!

The Ultimate Revelation

Unveiling the Ideal Customer Avatar

So Finally Ladies & Gentlemen, hold your breath cause now I know who my Ideal Customer Avatar is :

A married aspirational workaholic (because i visited each respondent’s profile) 

who lives Delhi , Mumbai & Bangalore mainly in India ,

loves speaking Hindi.

Does not like to wake up to mobile notifications ,

and is mainly a content consumer than a creator

enjoys lifestyle and fitness content the most along with technology , motivation, travel and comedy as well

 vlogs , blogs stories and memes are consumed the most having appealing content and videos

on watsapp, facebook, instagram and Youtube  between 8pm to 10pm

loves to shop and travel which means they would acknowledge respective content ,

seeking happiness and motivation to achieve goals in life.

Phew!! can’t tell you how relieved I feel, aisa lag raha hai jaise koi khazana mil gaya ho, Kaise bayan Karu ye Khushi 🙂

Now a piece of good news was most respondents love to watch and read my content, which is such a bliss, and I don’t think I will be able to sleep tonight after this out of happiness.

But hey! , if you have not yet joined the bandwagon of Ohh-so-me-ness, then please do and let’s stay connected.

                Recipe to find your ideal customer avatar Hi, Everyone ...so first of all a big big thanks to each one of you for making my last blog post a huge success.

[talesbytalz]

Kyunki Marketer bhi , kabhi Intern thi !

Kyunki Marketer bhi , kabhi Intern thi !

Intent to Connect

I am a Delhite and today i.e. 25th February, while my city has been trending all over the internet and news because of the unrest around, I was looking forward to 9PM!

Yes, so far reading the first two lines of this post, you might have got a feeling of a vlog via a blog 😉 Yeah! that’s the intent! The intent is to have a connection!

  Read the mathematical express if A=B, B=C…

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[talesbytalz]

Findmycowork-India’s First ever search engine -Revolutionising the Real Estate Sector

India’s fastest-growing, AI-driven search engine for ​booking​ and ​reviewing​ flexible co-working spaces. It is a one-stop ​AI-driven ​solution to all your ​flexible co-working space ​problems. It is a cutting-edge online web portal that is known for being the ideal marketplace for matching the needs of a variety of space seekers with the right flexible co-working spaces in a secure and…

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[talesbytalz]

~HEALTH HACK~ . . Shaam ko jab atrram shatrram khane ka mann kare... . ditch those hunger pangs with fruit and nuts ... . as they are indeed the "NUT & BOLTs" to your health! . . #talesbytalz #healthylifestyle #healthyfood #lifestyle #wellness (at Delhi, India) https://www.instagram.com/p/B5sLw84HopH/?igshid=1i8ghzgumfe2z

[talesbytalz]

~Petronas twin Tower~ . Clubbing does not give me pleasure ...as much as watching the city at the top of the ironic huge skyscrappers especially at night ... . #throwback to #2017 when i was part of @wordpressdotcom @kualalumpur2017 . #talesbytalz #travel #travelphotography #travelblogger #travelgram #traveltheworld #travelinfluencer #travelholic #traveler #malaysia #kualalumpur @petronastwintowers #petronastowers #petronastwintowers #malaysia (at PETRONAS Twin Towers) https://www.instagram.com/p/B5pa965nNjA/?igshid=c32hpvqsv61b

[talesbytalz]

SIDMBA - IIT Delhi Links

SIDMBA – IIT Delhi Links

BATCH PROFILE :SIDMBA 2018 Batch Profile – IIT Delhi (1)-converted (1)

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[talesbytalz]

People often ask me… Why is my blog called talesbytalz..and the reason is because I love to seal and capture every moment encapsulated in a tale. And if you ask me…every aspect of my life has a tale behind it. So as I fly today to Kolkata …all set to attend Wordcamp Kolkata by WordPress ,

I board the Air Vistara flight and take my favourite seat…which ofcourse is the Window Seat … “Kyunki badal…

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[talesbytalz]

RISE UP & SHINE ON! Well I just love to stay happy...and spread happiness all around...we all are fighting some or the other kind of battle in life...stress...tensions ..pressures...the list is endless...

[talesbytalz]

#Repost @beebomco (@get_repost) ・・・ Swipe ⬅️ iPhone XS Max 512GB variant is expensive. This should make it clear. . . . #iPhoneXsMax #iPhoneXS #iPhone #GalaxyNote9 #RedmiNote5Pro #PocoF1 #OnePlus6 #GoogleHomeMini #beebom https://www.instagram.com/p/Bn1cStLnHXA/?utm_source=ig_tumblr_share&igshid=17y0qypaw30l9

[talesbytalz]

#Repost @lifeofpaaji (@get_repost) ・・・ Yearly post. #BigBoss #talesbytalz #india (at New Delhi) https://www.instagram.com/p/Bn1Z-ugAcQs/?utm_source=ig_tumblr_share&igshid=utnfd0goaxri

[talesbytalz]

#Repost @detroitborg (@get_repost) ・・・ iPhone Xr starts at $749, gets a 6.1” “Liquid Retina” LCD display, True Depth Camera, and the A12 7nm Bionic CPU. Order Oct 19th. https://www.instagram.com/p/BnrWASQHh2A/?utm_source=ig_tumblr_share&igshid=by4krm7px5f8

[talesbytalz]

It's time to share my #socialmedia #favorites and today's #category is #musically ... this is one app that i recently started following... and i must say it's courtesy these 2 artists who are beyond compare... too too #awesome ... put your hands together for @savaillejared and anushka sharma @musical.ly_indiaaa ... you should follow them on musical.ly @jaredsavaille2010 and @anushkasharma164 .... i can vouch your day will be made... and these @musically____star_ will leave you asking for more :) kudos to the two...😆 ●● ●● ●● ●● Stay tuned to #talesbytalz for more social media favourites... this week... ●● ●● ●● ●● on #septalember #music #musically_india #september #taleha #radiopalrjtalz #ohhsomeblog # https://www.instagram.com/p/Bnly2MLgBuL/?utm_source=ig_tumblr_share&igshid=4314x2vwl8e1

[talesbytalz]

#Repost @foodie_incarnate (@get_repost) ・・・ Smoothie or Coffee🤔🤔aap kya chose karoge??😋😋 Tag your friends🤗🤗 . . Had these at Starbucks, Connaght Place. Loved the coffee as well as the smoothies.👍🏻 . . ➖➖➖➖➖➖➖➖➖➖ Follow @foodie_incarnate @foodie_incarnate @foodie_incarnate @foodie_incarnate ➖➖➖➖➖➖➖➖➖➖ . . #foodieincarnate #sodelhi #newdelhi #foodtalkindia #desifood #delhigram #smoothiebowl #starbuckscoffee #starbucks #coffee #espresso #cappuccino #latte #coffeetime #summertime #coldcoffee #icedcoffee #indianfood #delhifoodie #mumbaifoodie #india #indiaclicks #punediaries #mumbai #kolkata #delhiblogger #indiapictures #mumbaidiaries #kolkatadiaries https://www.instagram.com/p/BnjhSDeAxl3/?utm_source=ig_tumblr_share&igshid=1vgqv26q74ewh

[talesbytalz]

Life is a series of #concentric #circles ... #talesbytalz #30days30posts #taleha #radiopalrjtalz #ohhsomeblog #SepTALember #september https://www.instagram.com/p/Bni5k1_Hafc/?utm_source=ig_tumblr_share&igshid=17xjhh95m4yot

[talesbytalz]

This photo is best example of when you use a foundation to make you look too Fair and lovely :p n ofcourse not to mention when eyeliner and lipstick gets super wrong : D #makeup #talesbytalz #thenun #delhigram #comedy #SepTALember #september #30days30posts #delhi_igers #beauty #makeuptutorial https://www.instagram.com/p/Bnb8g2kgSoi/?utm_source=ig_tumblr_share&igshid=5qqpolil39p6

[talesbytalz]

When you least expect... #miracles enlighten your path like a candescent lamp... #hope #shines P.S. the #sunrays play #hideandseek ;) Hope you are enjoying the #30days30posts in #SepTALember stay tuned to #talesbytalz as something exciting is coming soon.... #blogger #delhigram #delhi_igers #delhi #noida #delhiblogger #india #photography https://www.instagram.com/p/Bna4t3kApez/?utm_source=ig_tumblr_share&igshid=l4kn07g29m8l