Mastery Journal

I'm Tara Leap, a creative human, mom, wife and student, studying Internet Marketing (M.S.) at Full Sail University. I'm involved in photography, writing, organizing, analyzing, parenting, and traveling. I have a background in military and non-profit volunteer managment. You can find me at fb.me/downshiftedlife and linkedin.com/in/taraleap

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Internet Marketing Campaign Development Wrap-Up

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Internet and the Law Round-Up

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Web Analytics and Optimization Round-Up

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Strategic Internet Public Relations

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Advanced Search Engine Optimization Wrap-Up

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Advanced Internet Marketing Strategies Wrap-Up

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New Media Marketing Course Wrap-Up

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Web Design and Usability Wrap-Up

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Internet Consumer Behavior & Analysis Wrap-Up

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Branding and Storytelling Wrap-Up

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“Great brands are like people. Every person possesses certain personality traits; characteristics that are determinative of every thing that person does. […] It is fairly consistent; in most circumstances, at least consistent enough to unify the actions of that person within a clear personality. And like people, brands have certain ‘character traits’ that make up their ‘personality.’ This personality infuses each behavior of the brand.

Harry Rosenbaum of Wolff Olins on what brand strategy

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Internet Marketing Fundamentals Wrap-Up

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Think Yelp is unbiased, think again

Good article to consider, and it’s not just for the first time Yelpers being screened but also businesses who do not pay for advertising. Beware your most positive reviews can be removed if your business doesn’t pay for advertising. The Sad truth to what seemed to be an excellent review source. Time to stick to Google Reviews and Trip Advisor only folks.

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Click Fraud Presentation, June 11, 2017.

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Inbound Marketing Rising, Voltier Digital

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Always remember that there is something bigger, bigger than yourself, to strive for and focus on. Keeping that focus we can achieve great things, together.