Vote with your butt
Whether overflowing in an ashtray on your pub beer garden table, scattered at the entrance to your office, or blocking the drain at the end of a busy street, cigarette litter is never a friendly sight.
Environmental social enterprise Hubbub set out to change that with the Ballot Bin, a voting ashtray, successfully tested last year on London’s second busiest street, and now available to buy, and shipping globally.
To promote this public launch, we produced a social video and series of adverts for Twitter, Facebook, and Youtube.
After a small test campaign, we settled on three target audiences, and shaped the advert assets and copy around their particular motivations, also adapting the website with the addition of landing pages targeted to each group.
People engaged with their local council
People interested in sustainability and environmental cleanliness
People who own or run pubs and restaurants
The campaign has just launched, and we look forward to seeing more opportunities to decide once and for all if Ross and Rachel were really on a break.
Photography and film was captured in The Scolt Head Pub, The Arcola Theatre in Dalston, Dalston Roof Park, and Edinburgh Council. Great thanks go to the owners and teams in these venues who have generously to bring this campaign to life, and of course the whole team.
Client: Rebecca Dove and Silvia Kerste @ Hubbub
Creative and Copywriter: Soledad Amado
Film-maker & Photographer: Martin Senyszak
Analyst: Dave Skinner
Producer: George Miller
Strategists: Jemima Garthwaite and Tom Szekeres