Tino Schwanemann

Storytelling Experiences: Shaping connected stories for moving brands.

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Visual Thinking as Design Practice

Why Design Is a Form of Thinking The question of what design actually does is often answered by referring to its outcomes. We speak of products, interfaces, brands, or services and describe design through the artifacts it produces. Far less attention is given to the process from which these artifacts emerge. In this perspective, design becomes a discipline that communicates information, shapes…

Visual Thinking as Design Practice

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When Digital Tools Become Environments

Marshall McLuhan and New Responsibilities Discussions about digital technologies often follow a familiar pattern. Attention tends to focus on new applications, technical capabilities, or societal consequences. This is particularly evident in current debates surrounding artificial intelligence. Questions revolve around the quality of generated content, the automation of work processes, or which…

When Digital Tools Become Environments

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From Dada to Data: What Contemporary Generative Design Can Learn

The recent exhibition on Raoul Hausmann at the Berlinische Galerie offered a compelling reminder of how relevant many questions of the historical avant-garde remain today. Looking at Hausmann’s photomontages, typographic experiments, and theoretical writings, one is struck by how familiar their visual logic feels. Fragmentation, recombination, serial structures, and the dissolution of traditional…

From Dada to Data: What Contemporary Generative Design Can Learn

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The Loss of Distance: Real-Time Systems, Perception, and the Digital Present

The changing relationship between space, time and experience Already in The Vision Machine from 1994, Paul Virilio describes the gradual transformation of perception into the operative real-time processes of technological systems. The starting point of his analysis is the observation that technical media no longer merely transmit information, but increasingly organize perception itself. With…

The Loss of Distance: Real-Time Systems, Perception, and the Digital Present

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Design is no longer only shaping objects or identities. It increasingly shapes systems, perception, interfaces, and behavior.

shifts.design explores design through AI, cybernetics, mediatheory, visual culture and systemic thinking.

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Vilém Flusser, Technical Images, and the Aesthetics of Programmed Systems

On the Parallels Between Flusser’s Media Theory and Contemporary Digital Practices Contemporary visual culture is increasingly shaped by interfaces, generative systems, real-time data, and algorithmic processes. Design no longer appears primarily as the production of finished objects, but rather as the organization of dynamic systems that react to input, behavior, and environmental conditions.…

Vilém Flusser, Technical Images, and the Aesthetics of Programmed Systems

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From Perception to Prediction

How Data and AI Are Transforming Open Systems into Systems of Control Contemporary discussions around AI and data-driven systems are often framed through the language of progress. Systems are becoming more intelligent, adaptive, and efficient. Interfaces respond in real time, platforms anticipate behavior, and algorithms personalize communication with remarkable precision. Data is increasingly…

From Perception to Prediction

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Narratives as Design Practice in the Startup Context: Reflections from a Design Perspective

Discussions of startups continue to be dominated by a business-oriented perspective. Business models, scaling logics, and financing strategies tend to take center stage. Within this framework, storytelling is often treated as a communicative tool that is functional, supplementary, and applied at a later stage. From a design perspective, this understanding is insufficient. Narratives cannot be…

Narratives as Design Practice in the Startup Context: Reflections from a Design Perspective

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The Last Design Revolution: Why the Bauhaus Still Matters and Why We Are Misunderstanding Adaptability in the Age of AI

In recent years, I have found myself returning to a question that appears deceptively simple: what does design actually do today? The increasing integration of AI into branding and communication is often framed as progress. Flexibility, scalability, adaptability. These are the dominant terms. What is rarely questioned, however, is the underlying understanding of design that informs this…

The Last Design Revolution: Why the Bauhaus Still Matters and Why We Are Misunderstanding Adaptability in the Age of AI

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Reduction as Insight: Why AI Struggles with Abstraction, Minimalism, and Brand Development

Reduction as Insight: Why AI Struggles with Abstraction, Minimalism, and Brand Development

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Strategic Design for a Robotics Startup from Fraunhofer environment

A student design project developed the brand and UX/UI strategy for the EXIST-funded robotics startup Botfellows, which originates from the Fraunhofer environment. The focus was on the challenge of communicating a new and technologically complex market in a clear language and visual design. Robotics is one of the most dynamic, but also most complex, technology fields of our time. In a hands-on…

Strategic Design for a Robotics Startup from Fraunhofer environment

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#francoismorellet current #exhibition at @centrepompidou - this #artwork is part of #mercedesbenzart #exhibition - series #relâche - #deconstructivism #neon #contemporaryart #artcontemporain #deconstruction #art #oeuvredart #visualart #artvisuel #exposition #acrylicpainting #peintureacrylique #canvasartwork #canvas #artist #modernart #contemporarypainting #artexhibition #minimalart #tricolor #troiscouleurs #abstractart #artabstrait #abstraction — view on Instagram https://ift.tt/BgpYszM

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#selfie #mirrors #exhibition #art #installation #reflection #kunst #warschau #warsaw #poland #artwork #cosmosmuseum #opart #optical #ausstellung — view on Instagram https://ift.tt/meHVySs

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#peoticai by @ouchhh #berlin #data #painting #immersive #exhibition #immersiveart #art #artwork #3d #machinelearning #artificalintelligence #poetry #generativeart #proceduralart #motiongraphics #animation #exhibitions #berlinart #artinberlin #immersiveexperience #kunst #visual #dataform #visual #datavisualization #visualization #contemporaryart #projection

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#ivannavarro #degenerate #artwork #lightart #contemporaryart #art #light #exhibition #artcontemporain #exposition #villadartis #lumiere #geometricart #geometry #opart #opticalart #abstrakt #abstraction #abstractart #kunst #abstraktekunst #kunstwerk #artsculpture #sculpture #geometric #minimalism #minimalart #squares #optical — view on Instagram https://ift.tt/hp3HDSJ