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This blog is all about disruptive marketing techniques. It doesn't matter the what kind they are mobile, social media, branding, video, print or some other medium. Its all good here as long as its uberuptive!

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Read Time 4min

Time well spent. 

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Out of my Way Auto Expandables!!

Read time: 2 Minutes

Full disclosure I work for a #SSP. I see these ads going through our exchange sometimes. We have a do not run policy,and there is even a programmatic media buying spec called OpenRTB 2.1 we follow. 

There are some shady ads and then there are some shady ads. These lovely little rich media banners are in the gray area between what is acceptable and what is not. They really destroy the user experience,and regardless of the fact I work in advertising and love it, these ads still really are annoying. 

Any publisher who allow the ads to be run is destroying the user experience. End of story. When I'm trying to do something and a little ad pops up in my way I feel like I've been ported back to 1996 were 100,000 pop are bombarding my screen every 3 seconds. 

So, dear publishers don't serve auto expandables regardless of the fact they will make you more money. Dear readers, I feel your pain,and I'll do what I can to make sure these ads don't bother you. End of rant. 

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Back at it!!

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So, I've been neglecting you all for a while, sorry. I've made a move and now represent a company. The move was great and is good. I just want to let you all know now there is a ton of stuff moving forward I would like to share, but I just have been living in a hectic world. 

I have great insights on programmatic media demand buying and selling. That being said, I will share lots about programmatic media buying, RTB, SSPs, DSPs, and mobile advertising. Stay tuned!

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Over HYPED Over SOLD?!?!

Read time: 1 Min.

With the recent firings occurring at Velti, people are beginning to speculate there is going to be a demise in mobile. WRONG!! Mobile marketing is still in its infancy. It's like a baby, it is trying to crawl before it can walk. And, it has certainly fell enough times to figure out how to get a stable foothold. 

That being said like many other new channels mobile media has been over hyped and over sold. I drank the Kool-Aid and you may have too. Its just like social was 5 years ago. Only now are companies actually realizing they NEED to be on social media. How long has that adoption taken place. 5 years or more. I was on facebook in 05. 

There has always been a huge lag time between new market technologies and enterprise adoption. There big clunky incumbents who have a a hard time learning new tricks. They stick there toe in the water to see if its tolerable before diving in. 

With the current difficulties, fragmentation, and low eCPMs its no wonder why big business and their agencies are being hesitant to jump in full force to mobile. There are going to need to be a lot of changes that happen in the marketplace for the big money to start pouring in. Get read for massive M&A because the huge programmatic media buying stacks are here and the ones that figure out how to drive top line growth are going to win huge.  

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Chameleon Botnet Fraud

This article sums it up pretty well but as advertisers we really need to know that we are working with vetted publishers who are serving ads to real people.  http://blog.isocket.com/2013/04/botnet-fraud-not-surprised/

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SMAC...K!

This is really interesting and very true. There is a time value of data just like there is a time value of money. There is a decay of value if the information isn't used before the necessary time. That is why it's imperative that the SMAC data (Social, Mobile, Big Data Analytics, and Cloud) be available in real time and integrated with everything around us. I want my car to tell me there is someone speeding who isn't going to stop before there light turns red, so I should slow down to avoid getting hit. http://www.sys-con.com/node/2599955 

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Called it! Augmented reality is the new big thing.

http://www.mobilemarketer.com/cms/news/manufacturers/14996.html

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Full Disclosure: FTC Cracks Down!

http://www.usatoday.com/story/money/2013/03/12/ftc-rules-on-mobile-ads/1983229/

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An Ad is a Friend

http://www.worldtvpc.com/blog/consumers-becoming-as-receptive-to-mobile-as-tv-advertising/

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MADWARE?!?!

http://www.wmbfnews.com/story/21233573/madware-plaguing-mobile-devices

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Geopolitical Hyper-local War :The ins and outs of hyper-local. Competitive geo-fencing.

http://www.mobilemarketer.com/cms/news/advertising/14703.html

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NO WAY!!! NO WAY!!!

Windows 8>Blackberry 10. RIMS to little to late!

http://www.mobilemarketer.com/cms/news/manufacturers/14684.html

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Your Annoying Me!!! So What?

   Your pissed off, loud aggressive, and on the metro playing an game on your smartphone.  While in the game you receive an ad for Victoria's Secret. Your a 35 yr old woman, but you don't are about the ad, you just want to play the game and get to work. Sounds familiar? Well most people are with you. 70% say ads are annoying immediately. 60% want to have some incentive when they see an ad just to click on it. Most people cant even remember the last ad they saw because of ad blindness.  

   Guess what marketers care, but not that much. Why because they are still getting better CTR rates from mobile. Direct ads get around a 1% response rate. Now, with better metrics, and higher quality targeting mobile ad companies are getting anywhere from 5-15% response rate. So, they are they pissing you off in vain? 

  Lets just say the mobile marketing companies out there now are like feeble little deer. They are still learning to hobble around in the aggressive plain they focus on. The technology will get even better making the advertising experience better. Real-time-personalization is coming and ads will be custom tailored to you. Pull marketing is going to be a larger focus in the near future, but  while your waiting please stop complain about ads on free apps.   

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Acronyms SUCK!..... RTB+RTM=RTP

  For a while now marketers have been able to crack the code. NOT! They suck at their jobs. Why? Well because we are a bunch of not caring, impatient, multitaskers who have no time in their day for ads. But what if we did? 

  Right now has been christened the perfect storm of advertising. Well excuse me. I'm thinking more like perfect shit storm. We don't pay attention to anything. I can't even believe you are reading this article right now. Just stop already.  

  If you made it past my verbal lashing your a fighter. A fighter who cares and wants something better for your world. Good job. Now, if I told you that advertisers and brands are close to giving you what you want would you be interested? 

  Welcome real time bidding and real time metrics. They have existed for some time now, but there adoption has been rapid over the last year or so. With their implementation mobile advertising companies are able to get a better idea of who you are, what your doing, and then make an educated guess of what you want. Enter real time personalization. You read that right. I'm telling you that the ad you see wont be the same as your next door neighbor and wont be the same as the one your mom sees. 

  Remember in Minority report how Tom Cruises character walks into the mall they know who he is and advertise directly to him. Yeah, its like that. But it gets even better. Because of the amalgam of these multiple real time tools you will see multiple ads within an ad campaign on the same medium.

  Imagine your an 18 yr old girl. I know, roll with it. Forever 21 wants you as their customer. So what will they show you? Well they know that your Hispanic, live in a median income family household, and you just listened to One Direction. They will show you a video of a Hispanic girl being gawked at by a white pretty boy. What about the mom who is actually going to pay for these clothes? Well she would see a video of a mom going and buying her daughter clothes, and the daughter running up and hugging her. Make sense? 

  Its is all about audience segmentation. The more advertisers can profile you the more valuable you are. But, at the same time the messages brands put out still have to resonate with you. When they know everything about you in real time, they can get you right where they want you and manipulate you into doing exactly what they want. 

Just remember next time you look at that ad on your phone or tablet, remember it was made just for you ;). 

http://www.netnewscheck.com/article/22915/mobile-advertising-in-perfect-storm-moment    

http://www.mediapost.com/publications/article/188549/mobile-campaign-measurement-reality-or-figment-of.html#axzz2EDD0XaDv

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No! Your ADD!

No! Your ADD!