What is the “puppet theory” exactly? It was first raised during the second era “Zero to One”. ATEEZ is struggling with an internal conflict splitting themselves into two parts, the good and bad sides. Simple enough, but it is figuring out which side is controlling which. There is also the question of which side is in control during each era. It is obvious enough that the bad side is in control during HALA HALA, but after that, it is difficult to decipher which side is in control during all other songs/eras.
The subtle anarchy symbolism is scattered throughout their music videos first appearing in the background of the first era. Then the symbolism became more obvious in the second era. At first, it was speculated that the anarchy symbolism complimented the pirate/bandit theme in both eras. Soon, the comparisons of the anarchy symbolism were attached to an inner struggle ATEEZ is going through. That theory further expanded into the puppet theory where one side is controlling the other. It is figuring out which side is controlling the other.
The obvious answer is the bad side is controlling the good side right? Well, this is partially correct. There is the overlying theme of an inner struggle occurring inside of ATEEZ throughout their discography. HALA HALA and Say My Name are the two music videos where it is the most apparent that there is a power struggle between the two sides. Hidden in plain sight within the choreography of HALA HALA, the bad side is quarreling for control against the good side. The good side is not entirely forced out of the body, but obviously struggles against the bad side.
After examining the choreography of HALA HALA, these are the members who are on the good side and bad side (some members have further evidence to back up their side but I will touch on that later).
Bad side: Hongjoong, Jongho, San, Mingi, Yunho
Good side: Wooyoung, Yeosang, Seonghwa
Wait, all the members have a good and bad side right? What I gathered from watching the HALA HALA and Say My Name’s choreographies, there are members who have given up to either side. If all members were on the bad side during this era, then One to All era would have never happened. The three members on the good side “fit in” as double agents under the guidance that they will not be caught for snapping out of it. These three are crucial for “resetting” the balance in order to transition from Zero to One era to One to All.
Side note, here is the story order that I believe the songs take place for transitions:
Say my Name, Treasure, Desire, Pirate King/HALA HALA (these two songs happen at the same time), Aurora, Illusion, Wave
Hongjoong is the main mastermind behind the story. He is the one who ends up corrupting the rest of ATEEZ during the end choreography of Desire. Desire is the “bridge song” connecting the good and bad side together. Notice how the song does not have a real “drop” and starts building up towards the end and ends on a somewhat calm note. This ending chaos is the representation of Hongjoong becoming overwhelmed with the real “desire” to find treasure. I believe that ATEEZ did find the treasure, but it was not enough OR the treasure is what caused further corruption. This could explain the appearance of anarchy symbols in some promotional pictures for Pirate King. Another note is that the recent teaser image for the new era is from inside what appears to be a treasure box. Brightening the image reveals a red/orange tint and in HALA HALA, red is sprayed over the camera, but this could be corrupted ATEEZ spraying over a treasure box to mark it off so when the good side takes over again they will skip the marked treasure box.
Moving onto One to All era, it is difficult to know which side is in control. The era is presented is a new chapter for ATEEZ to move on after the end of HALA HALA where Wooyoung “resets” the members as a last resort. Aurora symbolizes the group finding peace within themselves after the reset. This is more of my personal observation, but the mood of Aurora’s music video has a hint of melancholy to it. This could be ATEEZ reflecting on their actions and looking to the future which leads into Illusion. However, Illusion is not what it seems. While it may appear that ATEEZ snapped out of their corrupted states, it really is all an “illusion” as the title suggests. Either one member or more is still corrupted but is hiding it from the others. My guess is Yunho and Jongho are still corrupted by their bad sides as during the line choreography in Illusion they are the two members controlling how the line moves. Wave is their final destination and I believe Yunho and Jongho have “blended in” with the others to where no one can tell if they are corrupted or not.
Side note: the choreography for Utopia plays into the corruption theme but it acts similarly to the line control move in Illusion and HALA HALA.
The double agents are the members who could still be fully aware no matter which side is in control. These members’ good sides are able to stay away but still struggle against submitting to the bad side when Hongjoong corrupts them further in Desire. Wooyoung, Yeosang, and Seonghwa are the double agents. This could explain why Yeosang chooses to isolate himself in the glass box in Say my Name as to avoid future corruption. Hongjoong could also be a double agent, but I ruled this out as unlikely as he struggles to reject the notion of corrupting the others (notice how he drops the bugle in Say my Name but returns in HALA HALA with a megaphone). How Wooyoung and Seonghwa managed to become double agents is unknown, but Wooyoung does have the capability to “reset” all the members as a last resort. These three members are proven to be double agents as they “awaken” in the beginning of the HALA HALA choreography as they are the only members to do the connecting hand motions. All the other members move away from them and connect their hands with nothing.
For one, this is all based on creative interpretation and anyone can interpret the puppet theory however they wish. I would wait for the new comeback to drop, but it is better to set up the current storyline as is and wait for the new era to either drastically change this theory or add to the story.
(If anyone wishes to write their own version of the theory and pull ideas from this directly please credit me I broke my brain writing this)