Wan.Yag

Web Content Writer

[webcontentwriter20]

What’s The Message behind Typographies

Typography is an essential component of the visual identity, typography has an important role in the design of a logo.

Typography is one of the basic elements of any graphic design. This is why anyone wishing to build an exceptional visual identity must have knowledge of the art of typography.

Typography is the use of different types of policies, appearances, and structures to evoke various emotions and provide certain meanings. In other words, typography is what brings words to life; it's the combination of design skills and a few psychological techniques.

What you need to understand about policies is that each type has their own language and personality, beyond the words on your logo design, policies have so much to say about the spirit of your brand.

Let's take a few examples. Due to their classic appearance, serif fonts are a good choice for a more classic and traditional design, in contrast, sans serif fonts are often used for more clean and modern designs, when it comes to displaying fonts, it's more about decorations. However, script fonts are designed to look more like handwriting.

They can look modern, classic, fun, trendy, comfy and more, each type of font has a wide choice to choose from, just use your creativity and create the perfect typography for your design.

Then, after choosing the policies you are going to use, comes the combination phase, it is better to limit yourself to one or two types of policies per design. For more contrast, repeat using one of your policies in a different shape, size, style or weight, this intriguing assemblage works like magic every time.

Here are typography inspirations from two famous designs:

Adobe : The combination of red, white and black represents the company's progressive approach and energy. As for the fonts, it is more of a clean and minimalist style, the font used for this version was "Adobe clean", a sans serif font. As a result, we have a white signature "A" located in a red square, while the word "Adobe" in black is located below the emblem.

Coca Cola : The coca cola logo rated over the years as a typographic logo, it consists only of text elements and is designed to look more like handwriting. Black, red and white, these colors express the optimism, youth, excellence and purity which are the main values ​​of the brand.

Opposite attracting, this is the main tip for a successful typography, it is the art of combining the marked and the contrast of colors, just make sure you make the right choices when it comes to the design. of your logo.

Ultimately, typography has a huge impact on the brand's spirit and personality, so the importance of working to improve it shouldn't be underestimated. To learn more about the subject, I suggest you this smart article which explains more about the subject and deliver more details and examples.

Good reading !

[webcontentwriter20]

To make a cool YouTube logo easily, try Izeelogo – a logo maker allowing to design a BHM, neon, pink, orange, blue, red, pink, purple, transparent or black Youtube logo (PNG included) in a few clicks.

The video format is more than ever an important place in the marketing strategy, more particularly on Internet. Youtube now occupies 2nd place in the ranking of the most visited sites in the world. Taking care of your Youtube channel is essential to promote your brand and boost your visibility online. In this sense, around 90% of users report having discovered a new brand or product through YouTube.

[webcontentwriter20]

Most Famous Logo Designers

Everywhere we go and wherever we turn our heads, logos are all around us. Do you know the artists who designed these amazing designs that are so familiar to us ? Here are the great graphic designers and logo makers and the logos they have designed :

The visual simplicity and thematic clarity of Modernist art has been a powerful inspiration for great graphic designers and logo designers. Although graphic design and the art of creating logos began long before the modern era, graphic design became a recognized profession with the rise of the modernism art movement in the United States in the 1950s.

In addition, modernist art has provided graphic designers with a very useful set of approaches, methods and techniques which they have readily adopted in graphic art.

The 1st big name in design is Paul Rand is the most resounding name in the world of graphic design. He is a pioneer of corporate identity design and is considered the forerunner of the “Swiss Style” of graphic design. Throughout his career, Rand has created numerous corporate posters and logos, including the famous IBM, ABC and UPS logos. Rand invented new ideas and methods of business promotion, graphic design and logo creation. For example, he recommended that the number of characters used in graphic design be minimal.

The Second big name is Saul Bass is another design legend as well, is Saul Bass, one of the most iconic pop artists of the 20th century. 

Bass was also a master logo designer. He has designed some of the most recognizable corporate logos including the logos of Bell Telephone (1969), Globe AT&T Corporation (1983), Continental Airlines (1968), Dixie (1969), United Airlines (1974) and Minolta (1978).

Bass's style is based on simple geometric shapes and symbolism. His works often consist of a single dominant image or icon that conveys a strong message. The posters and logos he designed were often handmade and looked simple, intriguing and powerful.

As previously mentioned, we are very familiar with logos: they are part of our daily decoration. However, many of us have no idea who designed these iconic logos.

Here are 5 of the most famous and recognizable logos ever created with their designers and when they were released :

The person behind the iconic McDonald's corporate logo is Jim Schindler, director of engineering and design at McDonald's. He created this iconic company logo in 1962.

The Coca-Cola brand logo was created by a Coca Cola merchant and advertiser, Frank M Robinson, in 1886.

Andrew McCollum is probably the creator of the first facebook logo in 2004.

Terry Heckler is the designer who created the Starbucks logo in 1971.

American graphic designer Rob Janoff is the artist who designed, in 1977, the famous current version of the bitten apple pictogram of the Apple company logo.

The Infinite World of Design is also made up of several famous names who have designed the most iconic logos throughout history. Find out more by this article exploring this same topic, for example, and this one that tells the stories behind the design of famous logos like Starbucks, Nike or Apple.

Good reading.

[webcontentwriter20]

Who Designed the Logo? Famous Logo Designers and Logos they Created

We know iconic logos, but what about the graphic designers who created them? Here are the most iconic logo creators and logos designed by them.

Enrich your culture by discovering who are the designers who created the most popular logos like the Apple logo, the Satrbucks logo or even IBM.

[webcontentwriter20]

Logo Design : Tips to Know

Most of  famous companies have managed to make themselves known through their logos. Logo creation is the first step in a global communication process. In addition to their simple and minimalist appearance, the famous logos are rich in meaning. These famous brands have fully realized the important role that a logo can play in developing a company's brand image. The logo has become a powerful marketing tool that being associated with the brand image of the company.

To create a logo an effective logo, you have to follow a few golden rules that are essential for creating an effective logo :

First, a successful logo should be simple : It can be built around a shape, symbol, letter, etc. This is the case with the Facebook or Google logo.

A perfect logo conveys a message. The logo can allude to popular events such as fairy tales, stories or myths. For example, the Starbucks logo mermaid was inspired by a Scandinavian myth. The best graphic designs often have strong symbolism, representing deep ideals and feelings shared by everyone. The Apple logo is a perfect example.

An effective good logo should be easily recognizable and memorable. It can be used on the various communication media, that why the logo must be understandable. In addition good logo is timeless. It should not be associated with a one-off or time-limited trends.

Many other points must be taken into consideration to create the best logo for your company such as the design style, the style of the font, the color scheme, etc.

I suggest you read this article which explains how to write specifications for the creation of a logo. This is quite handy as a hint.

[webcontentwriter20]

What’s a Slogan and Why work on it ?

The mere fact of hearing: "Think different", "Just do it" or even "I’m loving it", makes one think directly of the brands Apple, Nike and Mc Donald’s. These catchy phrases associated with these famous brands are Slogans. A slogan is a short, punchy speech that highlights what the company is about and shows off its personality. The slogan is often associated with a logo and is part of the brand's communicative strategy, especially very small businesses, SMEs and startups who want to make themselves known quickly. The slogan summarizes in a few words an idea in order to facilitate its dissemination to a target audience. It must be striking, powerful and eye-catching, to anchor the message and spread the values ​​and strengths of the company in the minds of customers. There are two types of slogans: the baseline, which is informative in nature, which will define the nature of the company's activity; the powerline which is associated with the name of the company, to the point of becoming inseparable from the image of the brand, it is the equivalent of a great slogan. To be effective, a good slogan must meet certain criteria. First, a slogan should be short, no longer than 4-5 words to be memorable and recognizable by a large number of people. A slogan should tell a story, also called storytelling. This strategy is often used by brands to forge brand personality and retain customers. The tone and clarity of a slogan should also be optimal, because the use of simple words with a pleasant sound promotes memorization in mind, and attracts attention. In the same sense, a slogan must be original and credible, to inspire confidence and affirm the personality of the brand. In addition, it is important that your slogan is accompanied by a logo worthy of the name, because the two elements complement and add to each other, with the aim of forging a personality and an effective and above all distinctive brand image of the competitors. It is therefore more than necessary to take care of the appearance of your brand, because in the air of visual marketing and communication through image, it is the starting point of a flourishing success. In this sense, web sites like Izeelogo offers you full support in developing your brand image (creation of a logo, a website and much more) to give added value to your project. Do not hesitate to contact us for personalized and optimal support from our teams of experts.

[webcontentwriter20]

The Nike Logo : Its Creation

Nike is one of the most legendary brands in the world. Its logo is so simple and at the same time powerful and effective that it intrigues everyone, here is the story and the meaning of its design.

The Nike logo was created in 1971, by Carolyn Davidson then a graphic design student at Portland State University, and referred to the mark and movement of a teacher checking in correct response.

Above all, the Nike logo symbolizes fast, fluid and confident movement, illustrating the confident and graceful demeanor of athletes. Wanting to stand out from the competition, especially Adidas, Phil Knight, founder of the brand, wanted to have a fluid and simple logo, which represents a movement of speed and fluidity.

The meaning of the Nike logo has a mythological part. First, the Greek goddess of victory called "Nike" inspired the name of the brand. The shape of the goddess's wing inspired the comma of the Nike logo; which gives the brand's logo a strong personality.

When designing their logo, the Nike company mainly opted for the color red as a symbol of passion, energy and joy. The white color is synonymous with purity and grace.

The Nike logo is now one of the most recognized logos in the world and the most loved for the image it conveys. Stephen A. Greyser, professor at Hardvard Business School described the Nike logo as “the living and vibrant symbol of the brand”.

To learn more about the history of the Nike logo, and not only, I recommend this article which may interest you.

Enjoy reading ! 

[webcontentwriter20]

Social Media : Increase Visibility

A Fact ! 51% of the world's population uses social media, it's hard to go without when launching a project, brand or product. Here are some strategies that can everyone increase your visibility on social media :  First it's important to be present and available for your prospects and potential customers. According to a study carried out in 2021, Internet users spend an average of 6.54 hours a day connected to social networks. This makes social networks a significant crossroads of interaction to be exploited to prospect new customers.  Then, It is necessary to rank social networks in order of importance according to your target audience. For example, if you are targeting a young audience, you will favor their favorite social networks, such as: Intagram, TikTok or even Snapchat. Take care of your profiles on the various social networks. Do not neglect this point, because your social networks are the showcase of what you represent and what you offer.  In addition, Create visual content as much as possible. It’s now the most effective way to get a message across in a simple and straightforward way. Tailor the content to your audience.  Using social media management tools can be helpful. They are handy for scheduling and synchronizing your posts. This is a wealth of data to analyze to better frame your communication strategy on social networks. If you want to improve your online visibility on social medias Read this article for more smart advices.  Good reading !

[webcontentwriter20]

Gracias a nuestro creador de logos online, crea logos de marcas creativos y personalizados. ¿Necesita un diseñador gráfico? Con Izeelogo crea un diseño de logo de empresa de calidad profesional.

Izeelogo es una herramienta de diseño de logotipos especialmente diseñada para pequeños presupuestos en todo el mundo. esta herramienta de creación de logotipos en línea lo ayudará a lograr un logotipo original y llamativo en solo unos minutos, todo sin ninguna experiencia previa en diseño.

[webcontentwriter20]

Pour la construction d’un réseau professionnel d’envergure à travers le monde, Linkedin est aujourd’hui l’outil indispensable pour tout entreprise et pour tout particulier, c’est le cas de plus de 575 millions de personnes à travers le monde. Avant d’intégrer cette plateforme, il vous faut soigner votre profile car c’est la première image que vous donnez à vos éventuels futurs collaborateurs. 

[webcontentwriter20]

Les réseaux sociaux représentent une force d’audition non négligeable. Au point de détrôner les plus grands sites autre fois leaders comme Wikipedia. Aujourd’hui, les réseaux sociaux sont le choix par excellence pour les nouvelles marques et les nouvelles entreprises qui veulent se faire connaitre rapidement. 

[webcontentwriter20]

Create the perfect professional custom logo design for your company with our logo maker!

Izeelogo is a logo design platform specially designed for small and medium businesses with a low budget, This online logo maker tool will help you achieve an original and eye-catching logo in just few minutes, all without any previous design experience.

[webcontentwriter20]

The most famous logos are the results of the work of great designers. It took talent to design these graphic wonders which are considered to be the best logos ever created.

[webcontentwriter20]

In addition to being one of the keys to the success of the most famous brands. Logos have now become a commercial value on their own, the majority of the most popular logos today can reach several hundreds of millions of dollars in value. Today, any business creation must go through the stage of making a logo.

[webcontentwriter20]

In the era where visual marketing has become predominant, the most popular brands like: Apple, Mercedes or even McDonalds are known as much as their logos. it is proof of the importance to be given when making the logo for your company. Here some tips and advices to know when creating a logo for business or brand.

[webcontentwriter20]

Cultural, classy, modern or progressive : What’s behind the typography chosen in the graphic creation of famous logos ? Typography is very important for famous brands, they share through it the personality of the company. Choosing the right typography is one the keys to create a perfect logo. 

[webcontentwriter20]

Who among us doesn’t know the famous bitten apple of the Apple brand’s logo? Considered by some great designers and specialist in the field to be the best logo ever created, its simplicity and efficiency has never been equaled until now. There is different stories behind the creation of this famous logo. know more by reading this article.