Budget allocation class !!!!!!
Budgeting is all about allocating the required funds to the appropriate segments like SEO, SMM, PPC etc. In order to achieve the desired goal.
Assigning a sizable amount to the content of an ad plays a vital role in Budget allocation because content is the face of the company that attracts leads and sales.
Budget allocation in digital marketing is all about understanding the Client's requirements, knowing their business & study their market patterns to map those to various Digital marketing channels so that we end up with the desired results.
Budget allocation should also be done taking into consideration consumer behavior, technological advancements and it's usage at that point in time
A sound understanding of the importance of each Digital marketing channel and how they in turn impact on final goals is a big plus to wisely allocate and re-allocate budgets accordingly.
The different streams of the digital marketing (SEO, PPC, SM, Email, Mobile Marketing, Content and analytics) came to a better understanding while doing the budget allocation.
For a start up, what the ideal budget allocation should be of(content, SEO, PPC) and what not to concentrate much on(Affiliate, Email) and why was known better.
