A true woman’s 1942?
By the time Sensation Comics #8 was published in August 1942, the United States had already been officially fighting in WWII for over half a year. The working landscape for men and women alike on the home front changed almost immediately with the U.S. entry into the war, and likely the situation that Wonder Woman and the Bullfinch girls were fighting against in Sensation #8 would have looked quite different.
Even before the war, 1938 saw the passage of the Fair Labor and Standards Act, which— at least by law if not entirely in practice— established a maximum 40-hour workweek, minimum wage, and guaranteed overtime pay. While the Act of course didn’t require business owners to pay their employees a hearty ton or make their workdays cushily comfortable, it should have at least required what was considered a living wage for the time. With such an act in place, the Bullfinch girls would have had legal recourse for their poor conditions and pay, which most certainly would have been Mr. Googins’ business.
The U.S.’s entry into the war toward the end of 1941 created massive shifts in the labor force which had consequences across all industries, department stores included. As men left their positions at work to enlist in the military, women stepped forward to fill what had traditionally been male-occupied positions in manufacturing and industry. Women also found work in military service, occupying positions as secretaries, in newly created women’s corps, and in other unique positions.
This newly found demand for women in war industries and both men and women in armed services left tremendous gaps in non-war employment. A personnel director in a Dallas, Texas department store remarked in October 1942 that “women under thirty who’ve been with us [at the department store] less than five years are going into war work. We’re losing men’s department heads to the army.”
The supply/demand dynamics between job seekers and employers shifted entirely, and whereas department stores once had ten times the numbers of applicants as they had positions, in 1942 they found themselves desperate to fill openings. Women taking retail merchants’ courses found themselves able to land jobs immediately and with no previous experience.
At W.A. Green Co. in Dallas, TX in 1942. Left to right: “Betty Farrell, housewife who had no previous experience; Ruby Tomlinson, who said she wanted to prepare for the time her husband went to war; Mrs. W.E. Whittington, a voice teacher, and Mary Ryburn, also a voice teacher.”
Department stores took another hit when employment conditions combined with shifts in consumer culture and product availabilities. Store owners and their hired buyers found themselves increasingly unable to meet product demands as materials were used in war efforts. Stores faced shortages in such goods as silk, nylon, and cotton, and the shutting down of several supplying firms forced the closing of sometimes-decades-old business partnerships and left stores needing to look for new suppliers.
Shoppers frenzy to buy silk stockings before inventories are depleted. July 1941.
With such a dramatic change in atmosphere, why does Sensation Comics #8 in 1942 depict an episode that would have been much more likely at a time a year before?
Of course, without being able to know for sure, I’d say that the cause would likely not have been simply the comic medium’s delayed response to changing forces of society. The entry into the war and the societal changes it brought would have been too sudden and drastic to go unnoticed by Wonder Woman creator William Moulton Marston, and the public would have been very much conscious of the differing circumstances found pre- and post- entry into the war.
Perhaps Marston used the department store episode because, while it may have not been the most immediately relevant issue, it would have been recent enough to still present a clear and understandable point to the reading public.
Wonder Woman presented a feminist case against inequality shown to women that didn’t go away with wartime. While women found themselves occupying new roles in the opportunities the war afforded them, prevailing ideas about the “proper” places of women remained. Peacetime following the war’s end in 1945 saw a reversion to old ideas, as women were expected back into the domestic realm to make way for the returning men.
The ideas that Wonder Woman would have fought for under Marston’s direction would have been the same during and after the war as they are in the pre-WWII-like society in which she fights for the Bullfinch girls in Sensation Comics #8: ideas born from Marston’s unique brand of 20th-century feminism arguing for women’s distinct capabilities separate from men’s corrupting control.















