I don’t know if you heard the news when it dropped, but I left the sunny island of Clawland in the rearview mirror a few months ago and stepped into a role back here at Tumblr as Chief Officer of Merchandising and Physical Engineering. I’ve been sharing my wares over at my Emporium, and more importantly, you’ve been buying!
Things have been going so darn well that last night, I had plenty of time to reflect on how far I’ve come. No blockers in my way, KPIs going through the roof, everyone happy with their new mugs and pins and tshirts, and me at the head of it all… everything’s coming up Brick, right?
But one thing about merchandising is, well, it’s fun, and creative… but there isn’t much clicking. Brick Misses Clicks!
I thought about how dang popular my little crabby friends were on the dashboard when I was away. Spawning like crazy! There’s no denying it: you kids love those crabs. You’re even spending cold hard cash sending them to each other.
So, the question was: how to combine that kind of clicktastic feature you know and love, with something new? Something FRESH?
So I hereby announce that I’m taking temporary leave of my position at the Emporium in order to jump teams and become Tumblr’s Chief Reactions Officer.
Beginning today, you’ll be able to SLAM those react buttons at the bottom of every Tumblr post to express your emotions. On the web at least. Not in the mobile apps. (I’m a budget whiz, but not that much of a whiz.)
And listen, this is short notice. I haven’t slept all night, putting this together, ever since the idea struck me while stargazing and reflecting on my life and choices. So the actual reactions available to use are limited for now. They were actually just the most recently used emojis in my phone.
But I just know you’ll love them anyway. Because they come from me, BRICK!
Brick Whartley
Chief Reactions Officer
Chief Officer of Merchandising and Physical Engineering (On Leave)
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