Mobile, Moving to AI First
“The last 10 years have been about building a world that is mobile-first. In the next 10 years, we will shift to a world that is AI-first.” Sundar Pichai, CEO of Google, October 2016

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Mobile, Moving to AI First
“The last 10 years have been about building a world that is mobile-first. In the next 10 years, we will shift to a world that is AI-first.” Sundar Pichai, CEO of Google, October 2016
Our Stimulus, Quality, Undefined
"In our highly complex organic state we advanced organisms respond to our environment with an invention of many marvelous analogues. We invent earth and heavens, trees, stones and oceans, gods, music, arts, language, philosophy, engineering, civilization and science. We call these analogues reality. And they are reality... But that which causes us to invent analogues is Quality. Quality is the continuing stimulus which our environment puts upon us to create the world in which we live. All of it. Every last bit of it.
Now, to take that which has caused us to create the world, and include it within the world we have created, is clearly impossible. That is why Quality cannot be defined.
...What I mean (and everybody else means) by the word quality cannot be broken down into subjects and predicates. This is not because Quality is so mysterious but because it is so simple, immediate and direct.”
Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values
On the Formation of Hypotheses
”Man tries to make for himself in the fashion that suits him best a simplified and intelligible picture of the world. He then tries to some extent to substitute this cosmos of his for the world of experience, and thus to overcome it... He makes this cosmos and its construction the pivot of his emotional life in order to find in this way the peace and serenity which he cannot find in the narrow whirlpool of personal experience... The supreme task... is to arrive at those universal elementary laws from which the cosmos can be built up by pure deduction. There is no logical path to these laws; only intuition, resting on sympathetic understanding of experience, can reach them...” -Albert Einstein paraphrased by Robert Pirsig
Win with Values
In today’s global economy, there are many companies competing for the same customers with similar products. So what differentiates winners from losers?
If you look at the leaders in each industry, you’ll notice they share common characteristics of success, they’re typically more profitable, more innovative, and have more loyal customers and employees. But if you dive deeper, you’ll notice they all benefit from a disproportionate amount of influence because they know how to communicate who they are, and what they believe.
Communicating through beliefs and values is more powerful and memorable than any feature, size, color or promotion. When you look at a bitten apple, you think of simple, easy to use products with great design. A North Face jacket reminds you of the outdoors, exploration and environmental conservation. The Nike swoosh evokes great athletics and great athletes. While a white and green Starbucks cup triggers thoughts of consistent quality, community, and free internet access. The massive success of these companies is not a result of offering wildly unique products, after all, jackets, shoes, coffee and now even phones are widely available commodities. Like them or hate them, these companies are relevant because they’ve built strong brands that communicate their purpose, and make you feel.
If the strength of a company’s brand is measured by its ability to drive behavior and develop life-long customers, then throughout history few brands have been as successful as Apple. With hundreds of millions of iPhones, iPads, and MacBooks sold around the world, the enormous success of Apple’s brand is largely a result of their strong beliefs, well-defined purpose, and ability to effectively communicate with customers.
Apple was not always dominant, from 1985-1997 under the leadership of John Sculley, Apple added product lines, lost market share to competitors, and was on the edge of bankruptcy. When Steve Jobs returned to Apple as Interim CEO in 1997, he reduced their product offerings, decreased inventory, and impressed upon all employees the importance of communicating Apple’s core values (watch Steve Jobs “Think Different” internal meeting ). During a presentation to employees on September 23, 1997, Jobs said:
Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Jobs went on to explain that all great brands require investment and caring to retain their vitality and relevance. And the way to do that is not to talk about product features, price, or competitors; but rather to communicate core values by telling customers why you exist, who you are, and what you believe.
Jobs knew the difference between what and why. To say Apple makes boxes for people to do their jobs better only addresses what they do. But to say why Apple makes boxes is much more powerful. Apple’s why, according to Jobs was:
Apple believes that people with passion can change the world for the better... And those people that are crazy enough to think that they can change the world, are the ones who actually do.
To share Apple’s purpose, Jobs retained advertising agency Chiat/Day to create a television and print campaign. Their work resulted in Apple’s now iconic “Think Different” campaign honoring the people who think differently and help to push the world forward. According to Jobs, “It is what we are about. It touches the soul of this company.” Critically acclaimed, the campaign would garner numerous awards, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America. But more importantly, “Think Different” marked a turning point in Apple’s history, and initiated their return to market dominance.
Core values should not change. While all markets, products, distribution strategies, and manufacturing techniques change over time, the values that underlie how companies think, act and communicate should be fixed. Jobs understood this, and he focused Apple’s core values on product excellence, simplicity, and great user experiences. Still today, these values guide Apple’s strategic business decisions during product design, development, marketing, and support. And Apple’s customers understand and appreciate that when they purchase an iPhone, iPad, or any other Apple product, it will be beautifully designed, work seamlessly, and be easy to use.
In every industry, adherence to core values differentiates market leaders from their competition. Internally, the consistency of core values serve as guiding principles that dictate behavior and action, helping companies determine whether they’re on the right path to achieve their business goals. Externally, core values help companies cut through the noise when marketing, and communicate their beliefs and purpose with customers. In doing so, companies develop stronger customer relationships that result in repeat business, higher profitability, and greater market share.
Here’s to the Crazy Ones
October 2nd, 1997
Featuring: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon & Yoko Ono, Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart & Bernt Balchen, Alfred Hitchcock, Martha Graham, Jim Henson, Frank Lloyd Wright, Pablo Picasso. The commercial ends with an image of a young girl, Shaan Sahota, opening her closed eyes, as if to see the possibilities before her.
Form and Function are One
“Form follows function—that has been misunderstood. Form and function should be one, joined in a spiritual union.” -Frank Lloyd Wright
As a young architect Frank Lloyd Wright worked for Louis Sullivan (1856–1924) in his Chicago-based architecture firm. Sullivan is known for steel-frame constructions, considered some of the earliest skyscrapers. Sullivan’s famous axiom, “form follows function,” became the touchstone for many architects. This means that the purpose of a building should be the starting point for its design. Wright extended the teachings of his mentor by changing the phrase to “form and function are one.” Read More
The Man in the Arena
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
Theodore Roosevelt’s Citizenship in a Republic "The Man In The Arena" speech at the Sorbonne Paris, France April 23, 1910
Imagination > Knowledge
AE: "I believe in intuitions and inspirations. I sometimes feel that I am right. I do not know that I am. When two expeditions of scientists...went forth to test my theory of relativity, I was convinced that their conclusions would tally with my hypothesis. I was not surprised when the eclipse of May 29, 1919, confirmed my intuitions. I would have been surprised if I had been wrong." GSV: "Then you trust more to your imagination than to your knowledge?" AE: "I am enough of the artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world."
Read George Sylvester Viereck’s interview “What Life Means to Einstein”
Design For Happiness
“Design for happiness means designing business concepts with the aim of building and supporting long-term consumer happiness. The three propositions that we bring forward are: 1) design for fostering social relationships and belongingness, 2) design for meaning in life, and 3) design for making consumers active participants rather than passive observers. These propositions create a shared understanding of what “design for happiness” can contribute to customers, and how it can contribute to profits and sales.”
Read Maria Sääksjärvi and Katarina Hellén’s original article, “How Designers and Marketers Can Work Together to Support Consumers’ Happiness”
Inherently Genius
“From a practical point of view, the power really comes from its recognition that design, creativity, collaboration, modeling, meaning making, problem solving … all of these things are inherently part of who we are as human beings.”
Todd Johnston interview “What is Design? Unlocking The Genius Within”
Rephrase the Problem
When a Toyota executive asked employees to brainstorm “ways to increase their productivity”, all he got back were blank stares. When he rephrased his request as “ways to make their jobs easier”, he could barely keep up with the amount of suggestions.
The power of language to shape and define our perceptions is undeniable. As words carry implicit meaning, it’s important to rephrase a problem statement and see how your perception of the problem changes.
Learn Einstein’s Secret to Problem Solving on LiteMind
The Quest for Simplicity
”Have you ever thought, not only about the airplane but whatever man builds, that all of man's industrial efforts, all his computations and calculations, all the nights spent over working drafts and blueprints, invariably culminate in the production of a thing whose sole and guiding principle is the ultimate principle of simplicity?... It is as if there were a natural law which ordained that to achieve this end, to refine the curve of a piece of furniture, or a ship's keel, or the fuselage of an airplane, until gradually it partakes of the elementary purity of the curve of the human breast or shoulder, there must be experimentation of several generations of craftsmen. In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.”
Antoine de Saint-Exupéry (Excerpts from WIND, SAND AND STARS, 1939)
10 Neuro Design Principles that Shape Your Life
1. People do what others are doing Social validation makes people unconsciously trust, and feel that by using a specific product they belong.
Hans Rosling: Global population growth, box by box
The world's population will grow to 9 billion over the next 50 years — and only by raising the living standards of the poorest can we check population growth.
The Science of Shopping
Paco Underhill's Why We Buy: The Science of Shopping (1999) attempts to explain the method to our madness when it comes to shopping.
We usually turn to the right when entering a store. Men hunt, while women graze (65% of men taking jeans into a fitting room will make a purchase, versus only 25% of women).
Ever wonder why the milk is always located in the back of the supermarket? If commonly shopped items are positioned in the rear of the store, store browsers are more likely to make an impulse purchase along the way. In fact, more than half of all supermarket purchases are unplanned.
Get ideas about how to increase sales using knowledge of how your customers naturally move in stores, see the book’s slideshare summary >
“Brilliant thinking is rare, but courage is in even shorter supply than genius” ...“Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”
Read Peter Thiel’s book: Zero To One
Mediocre V.C.s want to see that your company has traction... The top V.C.s want you to show them you can invent the future.
Suhail Doshi (Co-founder at MixPanel)