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@digitalshalimar
With Instagram’s recent icon change, I wonder if the cleaner look will help Instagramers navigating the app be more efficient with their content? One thing is for sure, the interface looks less colorful than earlier versions and now the color comes directly from the community’s photos and videos. This change makes people’s content the main focus front and center.
Slack is still growing and very popular, but some feel that instead of killing the email deluge, it's just adding a deluge of Slack chatter.
With only two years in business, Slack has surged in popularity with 2.3 million users (including me) and a projected annual revenue of more than $64 million. Slack’s growth has shown that even seemingly ancient technologies like chat can still be improved, particularly when it comes to using instant messaging for work. Slack is an alternative for email communications and small teams tend to adapt more efficiently. With that said, I wonder if big Fortune 500 companies will fully adopt to this technology as a company-wide communications tool since there have been many critics lately highlighting gaps to get to that point. One of the comments in this Fast Company article, suggests that expectations for everyone at work to be always-on could get out of hand. What do you think? To learn more, read full article.
The fight between Apple and the FBI over the security protections on the San Bernadino iPhone has been fierce for the past few weeks, but it’s mostly been a PR battle thus far. From a legal and...
Apple’s PR battle decoded
Humanity has been boiled down to six emotions. Today after tests in a few countries, Facebook is rolling out its augmented Like button "Reactions" to all..
When friends on Facebook post about funny stories or even tragedies, I could not find a button to express my emotions and found myself without options to click since “like” did not feel as good reaction. And, now happy to share that there are five new emotions - probably inspired by people that felt the same way I did - to augment the “like” button to “reactions” including love, haha (lol), wow, sad, and angry. The new design is optional with “like” as the first option, but now if you tap and hold on it (or hover on desktop), the “like” will expand to reveal the new emotions. And, instead of a “like” count, posts will display the total “reaction” count, and show the icons of the most popular “reactions.” This new expansion of the “like” button tested in different markets was a smart move since it can capture almost every way people feel across cultures and language barriers.
To learn more, here is a Tech Crunch article:
Want to be in the priority lane at the upcoming fashion show of Tommy Hilfiger? Apple Watch users are getting an easier and faster way to enter Hilfiger’s next NYFW show, which shall integrate the wearable into the event.
"Digital innovation is changing the industry faster and faster every season and we're always excited to be on the forefront of those changes," said Tommy Hilfiger.”
The upcoming New York Fashion Week is reported to have a dedicated fast lane meant for guests who are wearing the Apple Watch and flash QR codes using its interface. And, Tommy Hilfiger will host New York Fashion Week’s first ever “InstaPit” for Instagrammers to generate runway photography and further democratize the show experience by opening the show to a larger audience.
Digital technology does not only serve as a space for a wide range of personal self-expression, through fashion and pop-culture it also explores the beautification of technology. The combination of aesthetic standards, culture quality, morality and habits towards personality, peculiarity and style are a result of human beings pursuit of beauty and sometimes are a result of modern technological achievements. The fashion industry is now changing and innovating around digital technologies to satisfy the human experience.
Read more about Apple and NYFW integration in this article…
Instagram announced this week that the app will allow you to manage different accounts faster than ever by giving the option of switching between accounts. This will allow brand managers to be more efficient and productive. Perfect time to strategize and get my Instagram accounts organized by themes and brands.
To learn more, follow the link to the prnewsonline.com article.
Tune in to our annual tracking of social media marketing efforts related to Official Super Bowl Commercials, online ads & digital advertising campaigns.
Since my first advertising class in college, I look forward to the release of super bowl ads. My favorite this year was Colgate’s inspiring water conservation ad. On the other hand, Mountain Dew Kickstart’s #puppymonkeybaby ad left me confused since I did not know if the featured creature was a monkey, dog baby or all. And, the Doritos ad with a woman getting an #ultrasound was funny but at the same time gave me and many people mixed feelings but attracted a lot of attention with nearly 200,000 tweets in the first half, three times more than any other brand that advertised during the game, according to Amobee.
Hashtags were in 45% of Super Bowl ads with 27 total and a 5% decline compared to the past 4 years. According to MarketingLand, Twitter and Facebook tied as the most-mentioned social networks in ads and surprisingly there was no mention of Snapchat, Instagram or YouTube.
Here are my favorite hashtags from the #superbowl2016:
#AvosinSpace from Avocados from Mexico
#EveryDropCounts from Colgate
#Ballogize and #YouGotCarrierd from T-Mobile
#CokeMini gets a mention for placement during Coca Cola’s ad fight scene with The Hulk and Ant-Man
#Pokemon20 also gets a mention for the positive message targeted to youth with the theme “I can do that”
Now that you know my favorite Super Bowl ad and hashtags, what are yours?
Having a ruff week? For those struggling to get over the hump, book a lunch date with a furry friend, courtesy of Uber.
Today, Uber offered users in seven cities including Washington, D.C., the chance to book a puppy playdate in celebration of Animal Planet’s annual Puppy Bowl, whose upcoming 12th edition will see over 80 adoptable dogs face off in a model Super Bowl stadium hours before the big game. All the doggy deliveries will also have a philanthropic effect, with Animal Planet promising to match all fees collected by Uber in support of participating animal shelters and rescue centers. Too late now to enjoy the 15-minute cuddle session at your office, but what a great idea and social campaign connecting digital with real life experiences!
Last week, Facebook made public a huge trove of data about its users’ interests as part of a new tool called Audience Optimization. For the first time it revealed not only the hundreds of thousands...
From 2016 presidential candidates to trending positive verbs, these lists are interesting and show us what Facebook knows about us. Facebook’s public announcement about the new Audience Optimization tool showcasing users’ interests revealed not only the hundreds of thousands of categories into which Facebook divides its users, but also the number of people who belong to each one. Facebook was clear that Preferred Audiences are not necessarily the same as its advertising tags, but they both rely on similar algorithms to sort users and target us with content. And while these categories aren’t perfect now, they’re already a lot more extensive and sophisticated than we could imagine.
Canvs is a startup measuring emotion on social media, but CEO Jared Feldman insisted that we shouldn't think of it as a social sentiment company. He said..
If companies are investing so much in sentiment analysis and using social as a medium, are traditional surveys and focus groups dying? The sentiment analysis tool is important for businesses looking to get a better understanding of how their customers feel about their products. Instead of surveys that offer abstract ratings, it lets companies look at the emotions underlying how users talk about their goods or services. So instead of calling a handful of people into a room for a focus group, you get a timeline showing the breakdown of all the different emotions expressed on social media around given piece of content. You can even connect that data directly to the moment in the show or the ad that provoked a certain response. This is direct branding by companies who want to know more than what you are thinking and also understand what you are feeling.
Across Harvard, programs and researchers are mining big data, vast quantities of computerized information, often revolutionizing their fields in the process.
Massive data vs. big data - regarded by Harvard professors as “a wonderful set of problems, open to questioning from multiple disciplines, with real issues at stake, making it fertile and edgy”.
Big data, said IQSS Director Gary King, is “a massively important development,” but he added that the data itself isn’t what’s most important. It’s the algorithm.
“There’s 600 million social media posts every day. You can download them all, but what do you do with it?” King said. “More data isn’t helpful; what’s helpful is the methods of making use of it all.”
As some analysts explore what we can do with big data, others are thinking about what we should do with it. And, I agree that we should use big data for social good and to increase voter turnout.
Google started as a search engine, but now it's one of the biggest collectors of data in the world. Whether it's your personal details, shopping habit
Good infographic about Google’s data access and market reach. It’s not surprising that Google knows almost everything about me and since all the apps and services I use owned by them make my busy life easier it does not bother me that they probably know what will make me more productive.
TorFlow maps Internet anonymity across the globe and across time.
Here is a visual interactive map of Tor’s online activity through TorFlow. Which means the Tor project is private and transparent at the same time, by publishing a frequently updated collection of data about the location and bandwidth of those privacy-enhancing machines on desks and in datacenters around the world. TorFlow also includes some data about the number of users in any given country, represented by the country’s shade on the map and across time. Tor might not be for everyone, but this interesting visual of raw data on a world map could be fascinating for many.
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.
Pierre Omidyar, founder, eBay
Digital PR is dead because all PR is digital
Rob Brown, Author of 'Public Relations and the Social Web'
Ford is releasing a new digital app that helps people find parking spots and share rides as it seeks to become 'mobility' company.
During the North American International Auto Show in Detroit, which I had the pleasure of attending in mid-Janaury, Ford announced a new smartphone app called FordPass. The app is the first step for the automaker to become a "mobility company.” FordPass will be available for free to anyone, even non-Ford owners who need help finding parking places, share rides, and even speak to drivers in person to help them get around. And, the parking service, which includes a partnership with ParkWhiz and Parkopedia, allows people to find and pay for parking by using "FordPay," a virtual wallet that is part of FordPass. FordPass also allows drivers to touch a button and speak live to so-called personal mobility assistants called "FordGuides" who can offer help such as finding routes and booking parking in advance. In a statement Ford said the guide's "only job is to guide, serve and help solve mobility challenges -- not to sell." This is a great start for the modern mobility universe and a good example of the importance brands need to give to integrate mobile products. And, you'll still have a reason to choose the Ford brand.
Our own (non-exhaustive) list of the issues to keep an eye on in the next 12 months.
From mobile messaging apps that will offer airline booking confirmation to only-mobile banks, here are Marketing Week’s top 2016 digital trends. Through strategic partnerships, brands promise to lead the digital space and it will become much more common for people to use Facebook’s messenger (western world) or Weixin’s (China) messaging platform not just for customer service inquiries but also to manage bookings and/or make purchases. Since consumer interaction with brands has rapidly shifted to mobile, brands promise to showcase innovative services that complement diverse lifestyles and people’s needs. The true test for businesses will be to turn apps into a vital function in people’s lives, rather than irrelevant software that goes unused. The 2016 trends list, highlights innovative business solutions leaning towards a deeper and timely digital experience (i.e. compared with email) while balancing customers with a human touch in order to elevate a brand. After learning about these trends, I believe the key to success implementing new digital tools will highly depend on each brands ability to become humanized, no matter how sophisticated the technology turns out to be.