Hey Marc, I know that you probably won't answer this, but I really wanted you to pass this along if possible. Double masters while being a cool set (I am assuming), is priced out of my range. While you don't control pricing, I just wanted you to know that 300 dollars a box (before gouging) is going to really spoil a lot of the communities good will towards your company. I know that company line is "it's not for everyone", but Mr. Rosewater it's a bridge to far for this 15 year invested player.
I want to have a honest discussion with all of you. While making Magic the best game it can be is important to us, we are also a business. Part of our job as a business is to recognize all the various audiences and create products to serve them. That’s how we make money - finding player desires and filling them with products.
One of our audiences are invested players with a higher price threshold. That is, there are players who are willing to spend a lot of money for highly desired cards, be it reprints or alternate versions. It’s in our interest to make products for those players (things like Double Masters and collector boosters). Note that we take great care to make those products something that group is happy to buy.
The issue is those desirable cards are also desired by players who that product is not aimed for. Desirable cards are desirable cards. So when we make these products, that group gets upset because the prices seem so high. It feels like an insult. We made something they’d like, but we priced them out of being able to purchase it.
I get the ill will, but I also feel like not making products for that audience is unfair for both that audience and us. So I’m turning to all of you that feel upset. How can we make these products in a way that allows that audience to get what they want without all of you feeling like we’re doing harm to you?
