[inkenthusiast-deactivated201605]

Deadpool Viral Campaign

S. The rated R foul mouthed hero hit the stages of all social media outlets after the Fox News Network keeping the Deadpool virality running through the social sites. As well with April fools interview of Ryan Reynalds knocking out Mario Lopez after saying a R rated had no chance to succeed.

P. The movie clips shared everywhere with interactive thumbs ups and comment discussions. All the cause of “12 days of Deadpool” campaign that lead up to the release of the movie was for raising awareness of testicular cancer.

A. Deadpool a generations favorite foul mouth badass. Always In your face with witty and trashy jokes slinging left and right. While being one of the only rated R hero movies that stomped the others out of the market with a 135 million dollar opening weekend.

R. Fox News, Ryan Reynolds Aprils Fools Days interview, “12 days of Deadpool” campaign, and the controversy over a rated R hero movie kept this in almost every social media site conversation.

K. With post to make people laugh and the movie in mind who couldn’t fallow this. http://twitter.com/deadpoolmovie/status/688865681694044160/photo/1

The S.P.A.R.K. of Deadpool

http://cnb.cx/1W2QhUL

[djton3e-blog]

The Dead Pool campaign was ridicules. They did a fantastic job with it. From the Valentine’s Day billboards to the simple 15 second cameos of him just talking and making bad jokes. This has to be one of the top three of my favorite campaigns for a movie.

[craf-t-arts-blog]

Why I think this video has viral SPARK

https://www.youtube.com/watch?v=el4qyJFJmbI

This is a video is a follow up of police officers going to check out a noise complaint. When they got there it was just a bunch of kids playing basketball, so instead of scolding the kids for being outside playing, they decided to join them. This video was not only shared around facebook and youtube, but it was also showed on GMA and other news stations.

The cops participated in this game of basketball, to show that not all cops are mean and to show that they are just like everyone else.

You can tell by the video that it is authentic. The camera movements and the lack of quality sound.

This video is amazing because the cops reached out to the kids and showed them that cops have feelings and shows them that they are people just like everyone else.

Kick. My favorite part about this video is Shaq. This video went extra viral becuase Shaq joined the cops in a game of basketball and really made the kids day. Shaq being a “celebrity” of not only sports, but now TV shows took the time to interact with these kids.

[djton3e-blog]

This is a great video. It show that not all cops are bad guys, that a celebrity can take time to hang out with people and that nobody (in this particular case)is better that anybody else.

[djton3e-blog]

Why I think this video has viral SPARK. - Bean Boozled Challenge

http://www.jellybelly.com/beanboozled-challenge https://www.youtube.com/watch?v=84h4Uek5TjU

This challenge is called the Bean Boozled Challenge. Bean boozled are boxes of jelly beans that have about twelve flavors. half of them taste good while the other half aren’t so good, but you cant tell which jellybean is which. For example a black jelly bean could be either liqueurs or skunk spray,  or a white with yellow could be butter popcorn of rotten eggs. The boxes even come with a spinner to take the challenge.

Sharing -  The Jelly Bean does a grate job at sharing this challenge. It has a dedicated webpage, and if you youtube or Google Bean Boozled Challenge, you’ll find endless videos of people trying it. The video I liked is only 4four months old but has over 4.5 million views.

Participatory - A quick Google video search came up with over 7 million results. That’s a lot of people trying it and ending up with bad breath.

Authentic - the elements of these challenges be authentic are there. All it takes is for a person to pick one of the bad tasting jelly beans to see there reaction and how quick they want to sit it out.

Reach - There are tons of videos on youtube with over a million hits each. Added to that are the fact the Jelly Bean puts a cation on its box, basically daring people to try it., “Weird and wild flavors. Not for wimps.”

Kick - The kick is the reaction you see when the participants get one of the bad ones.

[djton3e-blog]

Why I think this video has viral SPARK.

https://www.youtube.com/watch?v=37ibaCYGq0Y

The first video I chose was “The Youtube Challenge Challenge” It is badged as “The craziest challenge on Youtube!” then asks “Can you complete the YouTube Challenge Challenge?”

Sharing - The original video has over 3.7 million hits on Youtube. In order to participate in the challenge, all you need to do is upload a video completing this challenge and hashtagging it challengechallenge.

Participatory - The original challenge starts with what looks to be at least 20 people from all walks of life trying the challenge. A search on Youtube for “#ChallengeChallenge“ will bring up many results.

Authentic - During the taping, you notice that peoples reaction to the different situations in the challenge.

Reach - The pair that started this have close to 4 million views on this video as well as over 4 million subscribers.

Kick - Looking at the expressions and hearing their concern for what they are doing (in a funny way) give it the kick that we want to see in viral videos.

With so many views and subscribers on Youtube, it obvious to me that this video has all the elements of a viral campaign.

[colleenholt04-blog]

Anderson Cooper

The journalist that I chose was Anderson Cooper. He has a very active and popular twitter account. He has 17.6K tweets along with 7.19 million followers. He is actively giving his twitter followers feed.

Twitter feed of Anderson Cooper is primarily used for professional. However, he has some personal tweets as well. Such as a shout out to his friend on an Oscar Nominee.  Many of his tweets are news stories. He reaches out on his twitter account and thanks the people that he have met. For example on Jan 26th he stated “such an honor to meet @norfolkPD K9 officers tonight.

Bases on his number of followers I do believe that he has a strong following. With 7.19 million followers I believe that he has a very strong following. I believe that he has such a good following because he is able to mix his professional life with great news stories. Also promoting on coming stories; with a mix of his personal life. He touches base on both. It is always nice to believe to connect with others other than just on a business level.

I do not believe that it shows a bias. I believe that he leads his followers with a question so that they are able to choose their own way.

I believe that his use of social media does enhance his reporting. For the reason being that he is always promoting when a story is going to be aired. Especially debates with the presidency campaign of 2016.

  https://twitter.com/andersoncooper/status/702623456152518656 

[m-pitkin-deactivated20160321]

Anderson Cooper is definitely one of the best in the business, in my opinion. Very fair, and asks great questions.

[djton3e-blog]

When I first heard Anderson Cooper, I couldn't stand him. Now I have to agree that I do think he's one of the best in the business.

[inkenthusiast-deactivated201605]

Robert Fisk

He is a British journalist and best-selling author from Maidstone, Kent, who has been based in Beirut as the Middle East correspondent for The Independent for over 20 years. He has received several awards, including the British Press Awards International Journalist of the Year (which he’s been voted for seven times in total) and holds more British and international journalism awards than any other foreign correspondent. He was one of very few Western journalists who got to interview Al-Qaeda leader Osama Bin Laden during the 1990s; and managed to do it three times. Known for his fearlessness in reporting and ability to access notoriously inaccessible figures and places, Fisk has extensively covered the Persian Gulf War, the war in Afghanistan and the Iraq War between 1990 and 2003.

This influential journalist does indeed use twitter to post opinions, stories, and coverage on important current events. While currently having 34,000+ fallowers, I would say he has a very strong fallowing of people that see his posts. His posts are about spot on as to how he regularly reports. Talking about any issue that needs to be seen and talked about. While it can enhance his reporting to the point of getting more views to his news coverages. His main focus has been currently on the middle east This tweet: “Barbaric arrogance is not justice. Murder cures nothing. #IStandForMercy #WhatDoYouStandFor” closely followed his report, Saudi Arabia just proved they’re no better than Isis – so will David Cameron stop his grovelling? http://www.independent.co.uk/voices/comment/saudi-arabias-executions-were-worthy-of-isis-so-will-david-cameron-and-the-west-now-stop-their-a6794046.html. While he does use social media sites his main point is to get more attention to injustices and ideas that need the spotlight.

[djton3e-blog]

Very cool. Looked him up and I agree with you. He uses his social media like the way he reports. Nice find.

[djton3e-blog]

Journalist social media

I chose Kimberly Guilfoyle. She is a news personality and one of the co-hosts of The Five on Fox News Channel. She also contributs to The O'Reilly Factor and Hannity. After looking at he Twitter account, I found that she has 499k followers. So I would say she has a huge following. Her account is used mainly for for reporting but she is very much herself stating her opinions as well as reporting. One tweet was a pic (or selfie) before the GOP debate. Now working for fix automatically means that she shows her biasness when talking about the presidential debates and the runners, however aside from her opinions, she seems decently unbiased in her reporting. I really don't feel that her Twitter presence enhances the way she reports. Her presence seems more for followers and viewers. #NECNewsAudit

[djton3e-blog]

Ice Bucket Challenge

The ice bucket challenge became a tend in mid 2014. The idea for the Ice Bucket Challenge was started by former Boston College baseball player Pete Frates who is fighting ALS (Amyotrophic Lateral Sclerosis) also known as Lou Gehrig disease and mother Nancy Frates. It's been over seventy years since ALS was dubbed Lou Gehrigs Disease, yet there has been no real advancement in it. B cause it's considered a very rare disease, I feel that not enough attention was grout to it. When I first heard about the ice bucket challenge, I though it was just the "cool" thing to do. A little later, I came across what the challenge was about, and made me better aware of what ALS really is. The nine reasons for participating in a groundswells that apply to an ice bucket challenger/participant… 1. Keping up friendships- friends challenged friends to do it. It made it personal for the participants. 2. Making new friends- social media was crawling with pictures and videos of people taking the challenge. It became a social status thing. 3. Succumbing to social pressure from peers - this goes back to friends challenging friends to do the ice bucket challenge. 4. Paying it forward- after taking th challenge, you nominated somebody else to do it. Either taking the challenge or giving a donation. 5.The altruistic impulse- by people sharing the challenge, people wanted to know why they were doing it. This help make many people aware of the disease. 6. The pruient impulse- people wanted to see other people put themselves in a situation they would normally never do. 7. The creative impusle- recording and posting the results on social media. 8. The validation impulse- people are doing it for a good cause. 9.The affinity impulse- it was the trend that everybody wanted to join in on. Social media like Facebook and YouTube help spread the word. #NECIceBucket

[paulfgate1972]

Bill Gates Advocacy

In my example of a brand advocate I chose Bill Gates.  He believes in his foundation to help immunize people and provide healthcare to those in 3rd world countries.  While it is his foundation, there is no doubt he and his wife are the two biggest advocates giving much of their own wealth and encouraging others in the philanthropist phase of their lives to give large donations also.  Even his homepage on his twitter has a background reminiscent of his passion and what he advocates.  Attached is the picture of his twitter homepage and link to his tweet thanking Larry Ellison for a $100M donation pledged to eliminate polio.

https://twitter.com/billgates/status/433714657157988352

[djton3e-blog]

While I agree with you that they are both brand advocates, I don't think they are brand advocates in the sense we are talking about. The reason I say that is because it's his own foundation. In order for it to thrive the way it is, he has to be the face and create the example so others can follow. No matter though, he is still doing a great thing.

[djton3e-blog]

Walmart’s “Mommy Bloggers” Brand Advocate

http://wm13.walmart.com/Tips-Ideas/LP/Walmart_Moms/19240/

Walmart’s mommy bloggers are 22 mother spread out though though the country. Each mommy has an individual blog that you can read

“Not only do we love to share money-saving tips, creative crafts and mouthwatering recipes, we also love to hear from you! Through focus groups, surveys and in-store events, we, along with our readers, provide Walmart with key customer insights used to influence decision-making.“

[odiok-blog]

I agree! I higly doubt that these mom’s are doing this just for fun. They may have a true and real opinion about the product but if you’re paid to do something, you usually try to please the person paying you… or else they may “fire” you.

[djton3e-blog]

I agree with you on getting “fired,” but I think the mommy bloggers is a great idea. I think this helps highlight the good in Walmart as opposed to just having a random blogger criticizing the company. Lets face it, many brand advocate bloggers have their own agenda and many times that agenda is monetary. Yet there are also many that genuinely wanna help and educate people.

[djton3e-blog]

Walmart’s “Mommy Bloggers” Brand Advocate

http://wm13.walmart.com/Tips-Ideas/LP/Walmart_Moms/19240/

Walmart's mommy bloggers are 22 mother spread out though though the country. Each mommy has an individual blog that you can read

“Not only do we love to share money-saving tips, creative crafts and mouthwatering recipes, we also love to hear from you! Through focus groups, surveys and in-store events, we, along with our readers, provide Walmart with key customer insights used to influence decision-making.“

[djton3e-blog]

#NECDigitalDeathSpiral

[djton3e-blog]

#NECDigitalDeathSpiral

[djton3e-blog]

This guy was only 25 when he passed. The autopsy revealed that he had chronic traumatic encephalopathy (CTE). He had played ball for about 16 years. He suffered with depression, had memory and recall problems, speech and language impairment and difficulties remembering and reproducing line drawings.

#NECDigitalDeathSpiral

[djton3e-blog]

It’s really sad when a “medical professional” would downplay the effects of concussions, especially in a sport that has had numerous accounts of concussions.

#NECDigitalDeathSpiral

[tethered-s0ul]

you can skip this it’s for class

I’m a digital native. I see myself as a digital native because I have always used technology, even as a child. Since I’m only 19, my generation grew up in the age of technology. When I was born, some of the first Mac’s and PC’s were coming out. Two years later, Windows 98 made it’s world premier. Two years after that, the first iPod was released, all of these moments are the stepping stones of the beautiful technological age we live in now. As we have grown older, the technology has become smarter, and we have grown with it. 

Technology is a huge part of my life. 

[necsocialmedia]

GREAT title! That’s for letting the class hijack your accounts for a few weeks. You are quite the prolific social media user. I look forward to reading your work. 

[sheenagurcharan-blog]

Awesome posting! Technology sure does play a huge role in our every day lives and it will only get more and more advanced.

[djton3e-blog]

Great post. I was fortunate to see technology grow from its "early teen years" into what it is now, and it's great. Technology has been a big part of my life as well.

[djton3e-blog]

Digital Native or Immigrant??

After listening to the explanations on differences between a digital native and immigrant, I was a bit perplexed. Being born in 1981 makes me more of a hybrid than native or immigrant. Depending which group of experts asked, I can fall into Generation X, Y or a millennial catagory.  I grew up with teachers using the chalk board in elementary school, overhead projectors in middle school, and finally computers in high school. As a child, I remember having the original 8 bit Nintendo. It didn’t have memory, so if you didn’t want to lose your game, you had to leave it running for days until you finished. I remember receiving my first computer my freshman year. It was slow, the interface was ugly (Win 95’), it had a RJ-45 jack to plug a land line and came with an America Online 1000 hours free disk.  During my senior year of high school, I took a computer class which helped set up computers for teachers, and built the school’s first website using basic html code. My senior year was when I got my first cell phone, and with it came the greatest game ever for a cell phone, Snake. At the age of 19, I started djing using two analog turntables and a mixer. I spent hundreds on vinyl. A few years later, cd players were all the rage. I never got into cd players because I was nostalgic to my turntables. However, a few years later, dj controllers and laptops were all the rage. Flash forward to today. I work for a company that needs to be innovative to stay competitive. About 75 % of my finances are done though my smart phone. In that last year, all but one of my books have come in the form of ebooks. I have a computer that I use that I use specifically for photoshop, auocad and music (djing and producing) in conjunction with my tablet. I may be a hybrid because of my continual use of technology, nostalgia for books and vinyl, and preferring to make a phone call rather than sending a text. However, I can say that I am a techo nerd which ultimately makes me a digital native.