DynAdmic Company's News

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DynAdmic Rapidly Expands in Latin America Opening Miami Office

Strategy targets to support clients in the region and increase the company’s service quality

DynAdmic, a private marketplace company specialized in online video ads, began operations in Miami last June to reinforce its presence in Latin America and to attend growing demand for pan-regional accounts. The company has a unique audio recognition technology that analyzes the content of over 1 billion videos online and offer advertisers contextual real-time targeting.

Under coordination of Lara Krumholz, General Manager of LATAM, together with the newly hired Sales Manager Kara Bogard, the Miami office will act as a hub for pan-regional campaigns. The new office, the second in the USA after New York, has the mission to attend to regional clients as well as coordinate the operation within the local teams to reinforce the company’s service quality standards.

Kara has previous experience working in the Advertising Market to launch other brands in the Latin American region. She also worked as an International Consultant for Governments across the globe, with successful advertising campaigns for investment opportunities in Indonesia, Greece, Georgia, Tobago, Nigeria & Brazil. The executive is graduated in International Business Management System in the Netherlands.

With the new structure, DynAdmic has expectations to grow upwards 83% in 2016, throughout in Latin America, including Brazil. The company’s market development has also been fueled by Mexico and Colombia, which should achieve a growth of 128% in Mexico and 97% in Colombia just in this year.

“Our new pan-regional office in Miami has been strategically structured to support our regional clients with the best service, to increase coordination with our local operations as well as to ensure a significant growth of our publisher network”, highlights Lara.

In coordination with the New York hub, the Miami office will also give support in business development to increase the company’s presence in the US Hispanic market. Indeed, DynAdmic uses its unique Audio Recognition Technology to identify Spanish content in order to better target US Hispanic users, based on what they are really watching in real-time whether it be Spanish or English.

“Opening a second office in the US is an important new step for DynAdmic, not only to consolidate on the Latin American market but also to stablish our position and growth objectives on a global level”, explains Stéphane Bonjean, Chairman at DynAdmic.

DynAdmic already has worked successfully with world’s leading brands such as Coca-Cola, Unilever, Toyota, Nestlé, Fiat, Microsoft, Samsung, Warner Bros, L’Oréal, HP, Intel, Fox, Natura, Disney, IBM, MasterCard, Nivea, Teletom Chile, to name a few.

About DynAdmic: Founded in 2012, DynAdmic (www.dynadmic.com) is a global video ad-marketplace specialized in online video with headquarter in France and offices in NYC, Sao Paulo, Mexico and Miami. The company uses its acclaimed worldwide audio recognition technology to scan content within actual online video. Thanks to this, DynAdmic is able to deliver a more transparent viewability, overall better industry KPI’s and most importantly protect brands as no other platform is capable of managing. DynAdmic received several awards, among which the Media Sparks Awards on the Festival of Media LATAM, the Digiday Best Ad Network Award, and the Crystal Festival Best Startup.

Media Relations: DynAdmic Latin America Sandya Coelho [email protected] [phone]| [phone]

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Love is in the air

We won’t say that we are good at playing matchmakers but we must admit that it’s our core business.

Making sure that you meet the right audience is our top priority.

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AT&T campaign by DynAdmic, USA, January 2015

He says he heard you the first time, but did he really listen? Well, we do Darling 

One in Five U.S residents speaks a foreign language at home. AT&T, the US second-largest wireless operator and second-largest advertiser, understood its audience and decided to inject Spanglish slang to its campaign for their millennial viewers.

Making sure that AT&T, and our other clients, reach their right audience is our mission.

And adding new languages to our software is always a new challenge that we love to take up. Let us give you an overview of how we drive our translators crazy.

Every time a new language is added to our database or to our software, we create an “integration process of new language”. By that, we mean that we feed a wordbook full of sensitive words, idiomatic expressions and colloquialisms that we don’t want to see or hear. We also keep track on the current news and we add contents which are not insults but which are giving a negative impact on the viewer’s perception. Let’s say you are a cosmetic brand, you don’t want your ad to appear on contents linked to terrorism, protest or riot for example. These words are no insults but they have a bad influence on your message.

However, we all know that a language is more complex than that. So, in order to get all the other cultural expressions, which we don’t learn in our schoolbooks, we need to work in collaboration with actual certified translators. We send them a list of bad words in English and they need to translate it.

A really difficult exercise for those human beings.

Spending the day reading and writing insults, bad words and obscenities made some of our collaborators quit.

So you thought you had the worst job ever? You were wrong !

 We make the brand safety our priority, regardless the difficulty of the exercise, just to be sure that your message is being pushed on the right contents.

You’re welcome.

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Happy New Year 2015 !

DynAdmic’s Team wishes you all the best and as much impressions as you need !

We are proud to (soon) be a part of your campaign success 

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Brooklyn Nets campaign by DynAdmic, USA, December 2014

DynAdmic’s 2015 resolution: Doing more sport !

They are fresh, motivated, number two of the NBA East Conference and they used our expertise to handle their campaign. We’ve already been working with prestigious sport brands like Adidas, Puma, Reebok etc. but a sport team like the Brooklyn Nets was a new challenge that we loved to take up.  So, for their first game of the season against the Oklahoma City Thunder, the Brooklyn Nets provided us with this 30 seconds pre-roll showing the authenticity of Brooklyn, its lifestyle, its culture and its music. Near the end, viewers are informed on how to attend the game and where to buy their seats, therefore completing the experience.  The choices of the Brooklyn Nets marketing department were simple and relevant. Thanks to our unique technology, they could target people interested in basketball, in famous players or in celebrities that often go to the stadium. They finally restricted this contextual targeting to the 5 boroughs of New York (Manhattan, Staten Island, The Bronx, Brooklyn, Queens) with a higher probability of watching the game live.  A precise strategy that allowed the Brooklyn Nets to perfectly reach the right audience.  The Brooklyn Nets put their trust in our expert hands and we proved them right. We wish you a happy sporty new year! 

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DynAdmic goes on TV !

Right after move in to New York, Stephane Bonjean, Chairman and Co-founder of DynAdmic, got invited on BFM TV Business, the French news channel, for an interview. 

He got the opportunity to better explain what we do, how the industry of online video works and what are the perspectives of the company. After raising 3 million euros DynAdmic sees a bright future coming up and is proud to announce some worldwide changes. 

November 2014

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December 2014

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October 2014

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Video Advertising Startup DYNADMIC Raises $3 Million

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Paris, September 16 2014 - DynAdmic, a video technology firm/ad platform, announced today that it has raised $3 million in a Series A funding from XAnge Private Equity to roll out in North and South America and confirm their leadership in Europe. DynAdmic has the exclusive ability to sell tailored and highly-focused branding campaigns using an advertising technology solution based on video content recognition to help identify viewers’ interests to serve the right ad to the right person. DynAdmic’s targeting platform runs advertisers’ content only on videos most relevant to their brand. Through its proprietary technology, DynAdmic gains a deeper understanding of consumers’ video interests and is able to offer brand safety and superior contextual targeting. Its unique view of the user allows to target at an extremely granular level, yielding important uplift campaign performance while ensuring complete brand preservation. DynAdmic’s technology helps advertisers use Ad-Exchanges without impacting quality, transparency, confidence and accuracy.  The company is known for its never-before-seen cookie-less contextual/targeting solution but also, DynAdmic’s state-of-the-art brand safety technology providing a new level of transparency in digital video advertising now available for all media buyers. Brands such as BMW, RedBull or Peugeot already use this technology.  For Stephane Bonjean and Bruno Champion, co-founders : “DynAdmic has set the standard for innovation in contextual Real-time bidding video advertising. Our technology currently analyses more than 1 billion video ad impressions per day in 18 countries. This fundraising by XAnge will enable us to accelerate our geographical expansion and focus on providing world-class technology and services to our clients.”  Nicolas Rose, partner at XAnge says : “DynAdmic, already present in most European markets, can now accelerate in the US and Brazil, both large video ad markets, as well as contribute to the programmatic buying revolution, which represents already 40% of total online media purchase globally.”  About DynAdmic (www.dynadmic.com ; lab.dynadmic.com)  Founded in 2012, DynAdmic has offices in France, Brazil and the US. DynAdmic employs 30 people, and is present in comScore’s Top 10 Online Ad Video Properties in France and Top 10 Video Advertising Networks in Brazil. The company has received numerous awards such as Red Herring’s top 100, Digiday Best AdNetwork, Crystal Festival Best startup,… DynAdmic’s clients include Fortune 500 companies in Banking & Insurance, Beauty & Wellness, Food and Automotive industries.  About XAnge Private Equity (www.xange.fr)  XAnge Private Equity is a regulated private equity vehicle with €360 million under management. Active in France, Germany and Western Europe, XAnge is a multi-corporate fund with both industrial and financial LPs. The XAnge venture team primarily invests in fast-growing companies of the digital, mobile, Saas software and fintech areas.  Press Contacts :  CMO Camila Masetti – [email protected]  XAnge Kablé Communication Finance  Anna Casal / Alexandre Poidevin [phone] / [phone]  [email protected] / [email protected] 

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DynAdmic chosen as a 2014 Red Herring TOP100 Europe

Amsterdam, Netherlands - Red Herring announced its Top 100 award winners today, recognizing Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work. “Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe DynAdmic demonstrates the vision, drive and innovation that define a Red Herring winner.” Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

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We made it to the finalists TOP 100 Europe at Red Herring

New-York - 03/24/14 – DynAdmic announced today it has been selected as a Finalist for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.  The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on 20 main quantitative and qualitative criterion: they include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.  This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.  "This year was rewarding, beyond all expectations" said Alex Vieux, publisher and CEO of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. DynAdmic shows great promise and therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2014 crop will grow into some amazing companies that are sure to make an impact."  Finalists for the 2014 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.  The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 7-9, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of April 9 at the event.

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Target Celebrities

When we hear the name of George Clooney, we just think of Nespresso. The same happens with Michael Jordan and his legendary Nike shoes. Brands have always relied on celebrities to promote their products, gain status or acquire credibility in new fields. When Nike wanted to enter the golf industry, they looked for the main reference in this sport and hired ​Tiger Woods as their spokesman. Celebrity partnerships are usually very expensive so the brand has to know how to benefit from it the most and in all given channels, specifically the internet. Music alone stand for about 25% of online video content and if you count all sorts of entertainment, they represent more than 60% of the content. Given that this type of content is usually (if not always) linked to one or more celebrities, you can sense the importance of celebrities’ web exposure and the urge to profit from it.  With that in mind, DynAdmic has created a new targeting that allows advertisers to expand their celebrity branding to the web. We can identify videos talking about your celebrity or a specific event, and place your pre-roll ad right next to it. Imagine being able to advertise in replays of the Superbowl, FIFA World Cup or in videos talking about Tony Hawk or Santa Claus! Check the infographic below for more details or contact us and we will gladly explain how it work and how it can apply to your brand.

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Target the Weather

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DynAdmic has recently launched a new targeting option: by Weather. Brands can now choose their audience according to the weather around them. You can choose to place or not your ads depending on the temperature or sky conditions around the viewer. How does it work?

We integrated climatic data into our machines that allows us to access in real-time how is the weather where the pre-roll is being shown. We can then place or not your ad depending on your targeting choices. With this new targeting, brands can associated their image or adapt their message to the weather and create campaigns even more tailored and relevant to their customers. Wouldn’t it be good if we could place a pre-roll for Pay-per-view movies when it’s raining, suggest a trip to Hawaii when it’s raining or just propose a cold cola to help you on hot days? Come rain or shine, you will always have the right message to your client.  

December 2013

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October 2013

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September 2013

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September 2013

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September 2013