Am a journalist, can confirm
The old way of journalism is dying, and through my work in the industry Iâve come to learn that itâs the industryâs own fault.
Old masters we praise refused to adapt to an evolving culture and changing landscape, and itâs biting them in the ass right now. Some are trying to make up for lost ground, but a lot of others are digging in their heels and falling victim to the confirmation bias they hate.
Buzzfeed was created in the new age. It has nothing to change because it was never intended to do things the old way. Itâs spearheading digital journalism (i.e. the literal future of journalism).
Old masters are being bought out by digital media entertainment companies right now, and theyâre freaking out. Theyâre going from writing investigative pieces about government waste to compiling lists of the 20 cutest ugly dogs. Theyâre watching their friends and coworkers get laid off as the big companies âtrim the fatâ to make the âpaperâ more profitable. Theyâre living a forced change at the hands of a big, scary âunknownâ and they hate it.
Buzzfeed isnât at risk of that, because Buzzfeed has been doing this shit all along.
Theyâre not facing the fire. They were born in it.
Theyâve laid the groundwork for how journalism needs to adapt. Theyâve figured out how to get ad revenue in the online world, which is what everyone else has failed to do.
You have someone write 3 bullshit lifestyle pieces a day.
âAriana Grandeâs ponytail evolutionâ
â30 times OS updates screwed over usersâ
âThese birds had babies and we are LIVING for itâ
You make sure you deliver on the headlines. Clickbait wonât work. People wonât trust you when you deliver harder news if you canât even deliver bullshit.
Get those clicks. Get those views. Get that following. Get that ad revenue. Get those sponsorships. Get that funding.
Use the funding to support harder pieces.
âReport: Justice Kennedy refused to retire unless Kavanaugh replaced himâ
âPresident Trump spent over $1 million of tax payer money on trips to his own resortsâ
âRefugee women abused, miscarrying in Trump Campsâ
This is how we have to do it now. This is what the digital era demands. Anyone with a ounce of knowledge in the area and a lick of sense could tell you that. The problem is: journalism is run by old masters, and old masters will never admit that theyâre way is wrong until itâs too late.
Donât turn your nose up at adaptation and evolution. Itâs how survival works.
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