Holy wow this sounds so interesting, reblogging for later reading when I don’t have school reading
“The Unbearable Whiteness of Milk: Food Oppression and the USDA
The problem of the USDA’s conflicting roles with respect to the dairy industry has two components. The first is structural. Institutional constraints and mechanisms lead to strategies that harm socially marginalized groups, resulting in food oppression. This type of harm does not result from government actors’ ill intentions. The second, nutritional racism, is the expression of explicit bias. The USDA’s and dairy industry’s conduct reflects and perpetuates a historically racialized aspect of milk marketing.109
Early milk promoters associated the whiteness of milk with the putative purity of racial whiteness.110 One pamphlet produced by the National Dairy Council in the 1920s proclaimed:
The people who have achieved, who have become large, strong, vigorous people, who have reduced their infant mortality, who have the best trades in the world, who have an appreciation for art, literature and music, who are progressive in science and every activity of the human intellect are the people who have used liberal amounts of milk and its products.111
Similarly, an agricultural history of New York from the 1930s asserted:
A casual look at the races of people seems to show that those using much milk are the strongest physically and mentally, and the most enduring of the people of the world. Of all races, the Aryans seem to have been the heaviest drinkers of milk and the greatest users of butter and cheese, a fact that may in part account for the quick and high development of this division of human beings.112
Modern milk marketing, in contrast, seeks to appeal directly to African Americans and Latina/os.113
The “Got Milk?” advertising campaign featured many prominent African Americans and Latina/os, including tennis star Serena Williams, singer/actors Beyoncé, Chris Brown, Usher, and Jordin Sparks, National Basketball Association player Chris Bosh, boxer Muhammad Ali, baseball player Albert Pujols, television personality Sofía Vergara, model/television personality Tyra Banks, actors Taye Diggs and his son, Salma Hayek (in a bilingual spot), and comedian Whoopi Goldberg.114 Activists have taken note of this targeted marketing. When film director Spike Lee appeared in a magazine advertisement wearing a milk mustache,115 antimilk advocates labeled him a race traitor.116 In July 2012, an advertisement at a bus stop in Berkeley, California that featured an African American father and child sipping milk from glasses with straws under the caption, “Skip juice and soda. Milk and water are the healthiest drinks” also provoked criticism.117
Fast food companies generally expend a great deal of resources on race- based promotional campaigns.118 DMI’s work with these companies therefore increases the promotion of food products containing harmful amounts of saturated fats to African Americans and Latina/os. DMI also collaborated with the National Medical Association, which promotes the collective interests of physicians and patients of African descent, to create a pamphlet promoting dairy to African Americans.119″
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