Good Looking Cooking

We are five Massey University endeavouring into the world of cuisine (with no cooking skill at all). We make videos where we highlight our limited cooking skills and further decrease them by blindfolding ourselves and tying our hands up. It's a joy. No hands cooking: https://www.youtube.com/watch?v=w2I26nP4o-Y&hd=1 No looking cooking: https://www.youtube.com/watch?v=ezsv1g1aZ4A Facebook page: https://www.facebook.com/glcooking

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Our second video "No Looking Cooking"

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Our first video "Cook! No Hands"

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Rationale!

The group name we chose was Good Looking cooking. Not only does this name rhyme but we saw it is a ‘stickable’ and a very ‘kiwi’ kind of name. The aim of this cooking show was not to actually teach the viewer how to cook, but to deliver humour through watching the attempts at difficult cooking done by others. In fact, we decided to place physical restrictions on the chefs to make cooking more difficult than it should be. Our target audience initially began as being 18-30 years old on a global scale. Due to the analytics of our first video, we later refined this to 18-24 year old university students in New Zealand, as these were the people who were evidently most interested. As we fit into that demographic ourselves, we believed that whatever we found comical, our target audience would too. Dry, slapstick and crude humour are more appreciated by this range of people as opposed to a older audience.

In terms of Social Media strategy, we thought it would more beneficial to focus on the more popular platforms as opposed to spreading ourselves thinly across every site we could find. Each member of the group was assigned a social media platform so that we could ensure each was kept up to date. As Facebook and Twitter are sites more orientated towards communicating with people, we used them to provide updates to our viewers on what were doing and what was coming up next. We used Tumblr as a form of workbook to record our process. This was also made public so that our viewers could follow our progress alongside us. Youtube was clearly a stronger way of spreading our videos than its oppositions such as Vimeo, because of its popularity and internet success. It is also very simple to use in terms of uploading and sharing our video through other social networks.

We spread our two cooking videos: "Cook! No Hands!" and "No Looking Cooking" in amongst teasers, photo collages and a photoshoot in order to sustain people's attention and promote ourselves. We used hashtags such as #nolooking #glc #goodlookingcooking and a few less relevant tags such as 'Flour (ingredient)' and 'Food (industry)' in order to appear on as many people's searches as possible. This ensured a vast spreading of our content. We also personally promoted our project through the use of Facebook cover photos and sharing of videos onto our walls, twitter posts, instagram, Pinterest and of course, word of mouth.

Some interesting things we discovered from our analytics were that: -We gained views from people in countries other than New Zealand such as Puerto Rico, Mexico, Fiji and Bermuda. -However, the majority of our views came from our home country as expected - as well as Germany and Australia. - People from the United States watched our videos for the longest. - Most people watched our second video for the duration of 1mins and 45 seconds while they watched our first video for only 1 mins and 26 seconds. We gained a lot of positive feedback from our project whether it be in the form of our 338 facebook likes, a combined total of 847 Youtube views or the multiple Facebook messages we personally received. In the short time that our videos have been showcased online, we are definitely pleased with these results. 

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Youtube Analytics for our second video.

Minutes of the video viewed from each country. People from the United States watched the video for the longest, with the average percentage of the video watched being 69%. 

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Youtube Analytics for our second video.

Retention rates of the audience, showing that as the video played on, people lost interest and stopped viewing it.

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Youtube Analytics for our second video.

Displays the devices the video was played on, a computer being the most popular source of playback.

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Youtube Analytics for our second video.

A more in depth view of the exact platforms the video was played on.

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Youtube Analytics for our second video.

Shows the most popular form of playback. This graph shows the differences between the Youtube page and embedded players on other websites (such as Facebook).

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Youtube Analytics of our second video.

Displays the date the video was mostly played, and the length/amount of the video each country watched

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Youtube Analytics for our second on video.

Shows countries the video was most popular in, methods of playback, and top traffic sources.

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Youtube Analytics for our second video.

Shows the level of views, minutes watched, subscribers, likes and comments. Is a general overview of the analytics for this video.

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Just showing how much fun we had after filming Episode 2!

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Reasons for using Facebook:

Close family and friends mostly use this rather than other social media sites.

People can directly share our page/posts/videos.

There are analytics attached to our page so we can monitor who we are watching (age, gender, location).

You can directly invite everyone from your friends list to the page. It comes up as a notification.

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Reasons for using Twitter:

One of the most popular social media sites for celebrities/Youtubers. 

Could potentially get them to view it.

Popular with people similar ages to us (our target audience), and is a global phenomenon.

You are able to directly tweet people links to the video.

You easily find other people with similar interests to share it to - using #'s.

If you're the first to reply to a celebrities tweet then everyone who clicks on that tweet will see it.

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Reasons for using Tumblr.

One of the biggest social media sites.

It's easy to spread media through #'s.

If someone with a lot of followers re-blogs a post, all of their followers will see it and potentially re-blog it too.

Lots of potential for things to go viral. Images such as Chloe/Disneyland originated from Tumblr, and are now seen frequently all over the internet. (pictured above).

People that use Tumblr tend to be humours so could relate to our video better!

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Episode 2: No Looking Cooking

Welcome to Good Looking Cooking where we endeavor to make cooking harder than it actually is. Why, you ask? Because failure is fun to watch. Enjoy our video?...

Check out our second Episode: No looking cooking!

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Youtube Analytics:

When searching on Youtube for our second video, it is ranked third in the list.