Finally here it is, a answer to a difficult question, what does our future look like ? People used to make movies about aliens from Mars and were frightened of the red planet. So how would these people react to the fact that we could actually live there? It is a huge gap formed within ten years. Because that's how fast everything is going. Endless possibilities!
What is it?
Canadian artist and architect Bryan Versteeg created ideas of a possible ways of living on Mars. He designed the possible structures of a suitable life with his project Space Habs, from interiors of our future homes to landing sites for us to arrive on. Personally asked by the initiator of Mars One, he has one hell of a job to do. Imagine you had the task of designing a whole new world. To think of ways so that humans can populate another planet. Kalpana One, would be our home station, our living quarters. Evidently this doesn't seem similar to our homes, everything is man-made, nothing there, at least at first, will be natural. There simply is nothing like our nature on Mars. A lot of things will be different; the materials to power our 'Kalpana One', our ships and so on.
Why is it cool?
People still think this is a joke, they are still waiting incredulously to someone pranking them like on April fool's day. While the initiators of Mars One are hastily developing our new planet, people still cannot understand that they are in fact the first ones in history to actually see people trying to build a home on a entirely different planet. That is one thing, but if we look at our future here on earth, nobody can say how long it will last. Suddenly everyone is trying their best to turn around the impacts of our doing while ten years ago we just wanted to live in a guilt-free state. So now we are making a difference in all our haste to save our planet, and at the same time building a new one. Now we just hope that one will make it trough. But the most important thing we can observe is that we fear for our future. We grow tiresome of restless decades of war and problems, so now we want our escape plan. You'll have to save money on this one though!
Why does it have future growth potential?
First we'll have to see it before we'll believe it. However if it does, there will slowly be another planet with people on it. A second chance! If we talk about overpopulation then yes, this is a brilliant idea. It will be a slow growth but there will actually be a neighbour-planet. It will bring us a lot of knowledge of the universe; what would we find if we'd examine the red planet itself? This is of course a huge change, and let's hope this won't be about power. The biggest future city of them all.
This is called The Altaeros BAT, it is a wind turbine, but one that floats high above in the air and is no longer to be found on the ground. These windturbines are a whole new concept of providing energy for a community. As they float in the sky at an altitude of 305 metres, where the wind is much stronger they can provide two times more energy than tower turbines for it's surroundings. It's power 5 to 8 times as greater. It is in fact designed for providing energy at a very low cost, 65 percent less to be correct. They're easy to install saving work, adding up to weeks to just days. The BAT does almost anything itself, the strings attached to them let's them stay at a preferred height and conducts the energy that's being harvested back to the ground. It is filled with helium so they are driven towards the sky. The BAT is also known to exist without environmental pollution it is even said it will replace highly expensive fuel that is now being used to power Diesel generators.
Why is it cool?
This is an invention that is almost limitless to the world of harvesting energy. It saves up space, it is environmental-neutral, it's saves time and it is far more cheaper than we could even comprehend. It can also be placed almost anywhere making a profitable invention. If we look to our future cities, this will be one power generator that will actually be a lot better for people, nature and economics. The ways to come up with power for cities and lands to run on is getting harder and harder. With such a solution as this, it could mean that the future will be a lot greener and healthier for people. Also the idea of playing with space that is now scarce, intrigues me. How do you create ways for the population to live in humane circumstances? Of course this is one very small part of that answer, but is a beginning.
Why does it have future growth potential?
This is one of the many ideas to create a world where there is space for every one to live, and that is a hard thing to do right now. It is not the most beautiful invention but it serves it's purpose well. If we would look to our future planet without all these inventions, there would most probably be raging wars, nature taking it's matter into it's own hands to creating space. And not so far away, Mars is waiting for when we arrive at our next problems involving capacity for all of us.
What if I ask you which of the following you would prefer, what would you answer? If given a choice, and you see two types of groceries; one, normal packaged eggs, two; a velvet black carton with Versace on it, and within, each egg covered in designed paper each perfectly branded with Versace on it ( again). Full of luxuriousness this product, you will not need, but you will want to have it. That right there is the power of luxurious branding.
What is it?
Paddy Mergui, an artist which came up with a series of fancy groceries if brands such as Burberry, Apple and Tiffany's were to design and sell them as food.
These designer foods are a message to the viewer that it's not so easy to design something so compelling to buy but at the same time to create something that fits the true meaning behind the values of your brand. The series called; 'Wheat is wheat is wheat', also show us how people respond to brands and the need to buy something when it is well designed.
Why is it cool?
If brands were really selling designer branded foods then consumers would want it. It's not just the food, we would want an image, a status given to it. People care about what the rest thinks of them, so if it would be normal to put our garbage outside on the street with the best brands put to the front, then surely we would do so. That's how much we care. Brands make us feel special, for such a bliss feeling we are willing to pay. Of course this is not the only perception of the series, as the artist had made these out of perception of great companies. But the consumers are in charge of this doing because we show companies our wishes towards consuming, and that is what they give us. So in my point of view, this is special not because of companies but because the social aspect is so revealing.
Why does it have future growth potential?
It seems it is not just a case of wanting it anymore, it's more likely it will turn to a need for these luxurious things. To fill a social gap of being something, and in return to show it to everyone. In this time of social pressure you will only be accepted if you have something to offer, if you're something worth peoples time. It may seem very shallow to upgrade your status by being materialistic, but if you can see right trough it, you will see the true purpose of this consumer behaviourism, to be accepted by society, and yell to the world they have something to offer and that they are in fact worth your time. That is why Designer Brands will never fail to exist.
To wear your device, it might seem crazy at first, but there will be a day that we wear what we need and it will be normal. The W/Me Wristband, a wearable and a product of the well-known DIY (Do It Yourself), has succesfully been kickstarted. Probably because everyone will need a wearable like that. This wristband is capable of many things, mainly to check your mental state. By monitoring your Autonomic Nervous System (short; ANS) it can find out how your state of your subconscious is doing. It will follow the electrical impulses within your body. The data will then be send to your phone as you get an application with it which will serve your health. How? By breathing in and out with the help of your virtual coach, acting out as a guide trough your own feelings. With the application you can also show your friends your daily mental stats and let them know you're not to be dealt with today. Or to let your lover know why you are feeling incredibly good this particularly day of course!
Why is it cool?
As we glance around us, you'll probably see enough people walking around stressed out, with some anxiety problems or even desperate depressions. Because we know one part of the human body, it does not say we know enough altogether. This part is extremely important as to why this particular invention is good to be used or to gain knowledge from. It is good to see we finally examine the mind and decide to not exclude it. People will need mental care and to literally breath again, with al the impulses we get. A nasty side-effect of the age of knowledge. A guide, even virtual, will give our minds some peace.
Why does it have future growth potential?
We want to be able to live a healthy lifestyle but we forget to take our moments of nothing, of pausing, because we are only human in the end. With all the expectations we now face in today's society, it becomes hard to stay true to yourself instead of pleasing everyone else. This wristband and it's application will give you your mental state on a plate. A definite plus-point is that it is wearable and thus mobile, giving you to opportunity to have your coach at your side at all times. For the common features it also enables you to find your phone with this wristband, so you don't even have a tiny reason to stress out anymore.
Because this trend is developing very fast, common people don't know how to change to this green revolution. It is indeed a big and sudden change so we can't blame them either. So... What to do now?
By little steps like seperation of garbage, or the usage of sustainable materials, we can learn. Despite our slow adjustments we need to be quicker as we now speak, because the planet is not going to wait for us unfortunately.
So how can one learn a community to change their lifestyle?
That's where a most common place kicks in; the restaurant, the grill or whatever name you can give to it!
What is it?
The Restaurant I am talking about is 'Sandwich Me', an all American joint but without the garbage and without the MCDonald's fakery.
In about two years time, this restaurant produced but eight Gallons of garbage, which seems to be a new record for a restaurant now-a-days!
It also believes in the system of an eco-friendly way of preparing foods. By getting their foods locally and adding no additives they are an example to their neighbourhood.
Why is this cool?
It sounds a bit cliché but to be able to make a difference in a neighbourhood or city, it reaches people and they hopefully will think about the things they buy or throw away. To top it off, it seems like a hard job for a restaurant to keep the garbage it produces at such low rate. I think they set a record for a big part of the world. It seems that education is also a way of being sustainable. We have know the in's and out's of how to do this, because in this way it will broaden the horizon for our future generations. A difference that will be named and hopefully it's value will not be forgotten.
Why does it have future growth potential?
Education has led to growth for civilization, and so it will continue. We live in times of information, it comes easily to us with all the technology that gives us stimulus to draw information out of almost anything. It seems we want to take it all in, and we want to grow. That is probably the main reason 'Sandwich Me' has not already closed it doors. Luckily this time we will want to change to a greener and more worthwhile future. Hopefully this will give people the hope they have long searched for.
There are over 7 billion people on this planet, and that number will not slow down as we continue to overpopulate Earth, it seems like that is a world known problem that is a source of difficulties. We cannot build a larger planet out of the blue like Earth. And Mars will not be ready for us... So how are we to tackle this problem?
For now it is tough man's job to even get a roof over everyone's head and deal with that first. So that is exactly my topic today.
What is it?
These are all examples for a way to live towards a better and sustainable future and with these things, well why not make it a little easier to do so?
This is a one man's home,( The Single person Eco-home) it looks silly from this point of perspective, but it is however a very convenient way to live. This Eco-house has multiple features that can make it fit for one person to live in. With fold-able and pull-out furniture to make yourself comfortable. It even has a bathroom! On top of that it is completely self-providing with not needing a drip of electronics or whatsoever. With a roof made of solar cells, the rain is saved for the bathroom and the kitchen and of course natural ventilation
for your own personal breeze.
Maybe this is just for a while or for a holiday but it is a realistic concept for there are many people living alone in a big house, while space is scarce. But this is just one of the things that is thought about, so let's move on to the others!
What about Soundscrapers? Could we actually make electricity out of sounds?
A whole new design to mankind, to use this technique (electro active cilia) to create a sensitive way to catch sounds in cities with hair-like elements and with it, creating Kenetic energy for people to live on. Placing them in capital cities, or cities overall to catch noise pollution they can do their jobs really easily. Well, we'll have to just wait and so, because the idea is already growing to be a solution.
It would be easy like this for people who live in a irresponsible way to continue their ways, because we always seem to have a solution. But that's the dark side of innovation, because people never learn from their mistakes.
The last one is a rather special one...
What if there was a way to solve hunger in the world, one of the most biggest problems we now face. If this actually works it would be a winner for the most enormous problems is the failure of crops. The Green Machine as what it is called, is a mobile platform of a green city along with industrial machines to harvest and nurture the plants on it. A quick fix for a huge difficulty. In communities where there is inconvenient climate for crops to grow this will be a life saving ability.
Why is it cool?
We have tons of people who could come up with such brilliant ideas, so that gives us hope for our future. But There is however one thing that catches the attention, is that it may be all sustainable but it seems it has the lack of learning. Because there is nothing that says we should change our way of living and of expecting it to be. Are we all okay with the thought of having a simulated future, just to sit out our lifetime and maybe a few others generations? If we could copy plants, or animals, would it be real?
Why does it have future growth potential?
We need the knowledge of scientists or engineers to live longer, we can't deny that. It is a good thing in this time of being that they want a durable future that can last. They see the value of it now, that itself is a big improvement. Instead of running away from it, we face it. We'll just have to hope that while we are improving sustainability of our future lives that the cost would not be to lose the real thing in the process... Nature.
How does our future planet look? Everyone has their theories but no one really knows. We do know that we need to change our ways, to create a green planet once more, but who knows... Maybe we don't even need nature for our future planet, or at least for our future city. What I am trying to say is that our future can look really different from what we see now.
It is in our nature to love nature, it's seems deficient to try and copy nature by making it superficial and fake.
What is it?
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It seems rather easy, but sometimes an easy solution can solve a though problem. That is exactly what Daan Roosegaarde did with his artistic but practical vacuum cleaner that can clear the air, that is called Smog, a suiting name for the creation of this Dutch technology artist. China now sees the outcome of their problem with the condition of their surroundings. Beijing has been a problem for years now and it is becoming worse. Last winter there has been the biggest cloud of smog in the city leaving the government to deal with the problem they have been dodging for too long. But just paying people to solve it all wouldn't change the future, it is the message that is important.
That is why Daan Roosegaarde decided to put this message into a material matter; making jewelry filled with Smog, making it a beautiful but a ironic piece of art.
How does it work?
It normally would be a disaster to use electromagnetic fields to create holes into the air, but for the air filled with pollution it creates clean air. Using this technology the dirty air is pulled down into the vacuum cleaner and -tadaa- there will actually be clean areas, or for this example clean parks, as they try it on parks first creating a gallery of the work of Daan Roosegaarde.
But we're not done yet... Thinking about a way to fund this project -because you can guess it will be a pretty expensive project to perform- Roosegaarde created jewelry filled with Smog, called Smog rings. It contains the polluted air forming a important message into a rather nice belonging. It calls up awareness and a reminder that this is not so self-evidently to be gifted with clean air.
Why does it have future growth potential?
To create is one thing but to undo is a much better way and maybe that's how our city and our future should look like. Like our environment once looked, green and self-providing, I think Daan Roosegaarde made it perfectly clear with this project that we think wrong. So maybe we should focus on rebuilding this planet instead of slowly breaking it down. Luckily we have seen it is possible to do so, people should try and follow this message and recreate a healthy and non-fake future. China is a good country to start with, because if China can estimate the value of this problem, the remaining countries will see it too.
Privacy, has become a thing. You can see it all over the news and the media. The attention around this subject is almost at it peek it seems. It's a paradox with the current generation, we want to know of every bit of information, and there is nothing stopping us to become what we want to become. But since the arise of our dominant and controlling governments, we only become bitter and more bitter over time. The freedom we expected to do what we want, and to go where we want now seems less possible.
However we forget to look at it, in a larger context. Didn't we so voluntarily started to be a part of the online community? The flaws of internet may seem so little, but it is in fact still a choice we made.
Luckily we have techies to solve such problems!
What is it?
What I am talking about is self-transparency, a way to indeed reflect on your online-self. There are millions of applications that make our lives a little easier, just like the Menthal App.
The Menthal App, checks your personal data, and your use on your mobile phone. How many times have you been on Facebook for instance? Or how many times did you use your phone slider?
It has the options to calculate your level of addiction to your mobile device, compared to the rest of the users of this application. It also checks your personality to the data it collects. It measures your personal use, so it can say of you are socially interactive, or not. It can advice you to be more interactive with friends. However in my opinion it would be a case of advise, to go to a friend's house and actually meet in real life.
Why is this cool?
With all the attention going to 'others', it is in my opinion always important to stay close to yourself, and to be aware of your behaviour patterns. With the digital revolution, we now witness, there is always a contra movement to go against it. It is in fact important to stay social on a realistic level, and to be able to communicate directly to others, makes people happier than to stick to their phones twenty-four-seven.
Why does it have future growth potential?
in every development there are two groups of people. One that enjoys this change, and one that does not. Therefore it is important to have multiple perspectives on such topic. In this case, it is a vital thing to stay and communicate with the rest of the world in a old-fashioned way. To discuss privacy, it may seem easy to always say it is a fault that is not one of your own, but in the end, you are the one that decides, if you want to change it or not.
If one would say; "Ignorance is a bliss, they are no longer up to date. Instead we have become conscious of what we think, to whom we talk, and more importantly to the knowledge we obtain. We are in what we can call, the age of knowledge.
We have grown tired of false facts and dishonesty that profit-based companies present us with. So eating that piece of meat, or wearing that cute cotton sweater, is gnawing slowly at our senses of what is right and wrong. We feel bad for doing exactly the same things we did twenty years ago, when we lived our lives at ease. This time however we know the facts and try to take little steps towards our new lives. We had and still are adjusting to this change. So what better way to do it with some tasty, and honest wine!
What is it?
This Australian wine, made by winemaker Equilibrium Estate, has gone through a long but undisguised process in New South Whales. It is eco-friendly because in the process it is made sure it is carbon neutral, saving us and our planet with it. With a simple label used on these bottles, they inform buyers, of how this wine had a intensive, biologically wine making course.
The different labels used, show us one area of the production of this wine-making specifically.
Why is this cool?
It is a fun way to elaborate the problem circling around our environment. The graphics show us a simple way of this intensive process. By making the labels plain, it also makes it more transparent. In this case everyone will get the message it tells us. By showing consumers what they are drinking or eating, it also increases awareness for our health.
Why does it have future growth potential?
In general, this trend we are seeing - of actually knowing what is in our food, or how it is being produced - will help us know more about how to change the future to be more ecological. We have a lot of catching up to do, on changing our way of living because we wear out our environment at a very high rate. It will also help people to be more critic towards companies and the food industry, and in fact all industries! Last but not least, by living healthy and without all the additives in foods, we will be more immune to all kind of illnesses.
We - as in 'the people'- have the tendency to blame the government for every bad thing that happens in our lives. Most of that time, the reasons are given without proper foundation in them and that's where I as person, shake my head and ask myself if there is anything more idiotic to do...
But it is actually a good thing it happens, because we always look upon things with criticism, and it also appears that we are needed to do so.
What is it I am talking about?
In our Dutch health care, we are very strict as an European country, but it doesn't always mean that the health system is great, it's not flawless, which is an understatement of course.
A couple of days ago I was reading the news and I came across an article that caught my attention. The article said that the superfoods such as special berries, plants or seeds we may purchase are not very healthy after all. After seeing it was 'Voedingswijzer', a Dutch foundation which advices the Dutch how they can stay healthy, be it with foods or exercise, I just kept reading. They claimed that the well-known superfoods are just a marketing trick. The Superfoods are said to be a hype which makes it expensive so the companies producing these foods, gained more profit.
A part of my brain recognized bits of what they were talking about in this article, and 'Voedingswijzer' as foundation is overall seen to be fairly honest and strict about food.
Especially the part about the hype being used as a marketing trick was tempting to believe. But to make it even harder, I turned the situation around. What if 'Voedingswijzer' as a government subsidized foundation, don't want people to become too healthy? Because it would mean more expenses for our government. I later came upon an article written by the counterparty, claiming that 'Voedingswijzer' tries to prove the bad health influence of powerfoods.
These powerfoods are indeed a hype, but what do people do when they hear something is healthy? They just eat to much of it, thinking it would boost up their health. It won't do you any good to eat too much of it, but that would go wrong in any example.
So what's cool about this?
There are in fact still people too naive to begin at eating superfoods, but most people that eat these foods are well-informed about this nutrition and they know exactly what they're doing. I think the group of naive people are reducing year by year. There is a big part of this world that is slowly adjusting to the changes we experience. For instance we don't believe just anything we hear or read anymore, and we criticise and analyse almost anything, companies or governments tell us.
First we had to go trough a bitter stage, to be deceived and stabbed with false facts, and we are slowly evolving by stabbing "them" with ugly truths. So logically you don't believe 'voedingswijzer' anymore and take matters into your own hand by doing your own little research.
Why does this have future growth potential?
It's quite obvious that we are giving strength to the saying of "Knowledge is power". If you simply don't believe what you are being presented with, you seek the facts yourself. Unfortunately it's very hard to do your own research sometimes, because you can't always get to this information on the internet. Social media however, seems unworthy of information, but every once in a while, after scrolling trough all the 9-gag pictures, there is an article someone sees importance in. Because after all, you are within your own personal group of people.
The larger group of people wants to be healthy, and now they know what really is healthy, they choose to go for it and probably will want to advance it even more for our next generation. It also looks like people are beginning to be less and less selfish and they know well enough that can bring change for the better.
The dark side of the food industry is very present, corporations seem selfish and only wanting one thing; to make profit. Even if it costs them nature, they will continue to do what they do. The worst part is that it makes sense. They give consumers exactly what they want: tasty, and most of all cheap food. Many of these consumers don't actually know what is going on behind the curtains of what we could call a show of illusion. But the people who know what is going on, know it isn't very good for our planet as well as for it's inhabitants.
The best way is to make a change from within, because if one gives a good example, it can be the role model for the rest of them. The best thing of it all is that eventually all corporations have to make the change, because people will understand what is going on, and will see the inevitable consequences of the world becoming unhealthier minute by minute.
Then there is this critical phase where people don't want industrial unhealthy food anymore, leaving the industry no choice but to change.
But of course it is not that easy unfortunately.
However, there is always a light side at it as well.
Chipotle Mexican Grill wants that change, they see change in consumers, and not the other way around. There is nothing easier than play people on their emotions, but for this one time, it is not a misguiding show but a move in the right direction.
What is it?
See above; this is a short film presented by Chipotle Mexican Grill making consumers aware of how are food is being produced and showing them 'the dark side' of the food industry. It is about a scarecrow making a change in the way of producing food. This goes with a new adventure game-app now created as to keeping the campaign for The Centre for Food Integrity up to date.
In this game you have to fight of crow-bots and producing biologically food to customers in your own restaurant. Of course it is not just pure for entertainment purpose only, but to make customers aware of what they are eating.
Why is it cool?
As I already said, a change within the food industry is very important to happen, and I hope this is only the beginning. If this had happened, say maybe ten years ago, it probably didn't succeed in creating a reaction from the public. But as today, people are known to be difficult consumers, they only want the best, healthy but also quality food. We no longer accept little knowledge companies give us, we want to know every specific detail. But we also want a happy environment too, and that is a considerable change, one that is no longer only about us, but also about our following generation's future. It's actually not about a game or a animated movie, it is a merely a tool to establish a greater goal.
And what better way to use tools that everyone will understand and will like? It is pretty smart they used emotions to get results. People will always react with empathy to it. And with the genius work of a animator the job is done.
Why does it have future growth potential?
It works pretty much the same as a political party, you need your voters, and you need to look like the nice political leader to establish your goals, but the difference with political strategy is that it is not always handled nicely, so I can only hope like the rest of society, that we actually do have a truthful and honest company who wants to make that big change. The message we get from it is at least a pretty good one, and put our minds to work and that is the result Chipotle wants. So how can that be a bad thing? Now we can only hope for a chain reaction to it from other companies, to adjust step by step to a better food industry and create a better future for us all.
Throughout the entire world, there have been many problems emerging around the food industry. Such as all the chemical additives being stuffed in our food, or genetically modifying it so we can create food as easy and cheap as possible bringing new diseases with it. But there is one major world problem we are still unable to resolve and that is world hunger.
While we are throwing away a great amount of food that has been left untouched there are people starving to death. There is just no balance, and the gap is only growing bigger and bigger.
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Thankfully we also have brilliant people living on earth, and because of those people, we see a light at the end of the tunnel. Those people, mostly exist out of technical engineers, can create a solution to almost anything.
Let me introduce you to one that has his mind set on this problem in particular; Rob Rhineheart.
What is it?
It is called Soylent, which Rob Rhineheart got from a Sci-Fi movie called Soylent Green. This movie from 1973, is about overpopulation, and with it world hunger making people to kill themselves, and even creating cannibalism. Luckily for us it hasn't come to down to that, yet...
Rhineheart was inspired by this movie to copy this food they created in this movie, and so he came with Soylent.
Soylent is a food substitute made from all sorts of powder chemicals, rice, olive oils, starch, rice and different proteins. It is meant for people with insufficient finances to cook a nutritious meal every day. The creator has also thought it to be for young, and busy people that for instance are starting their own company and have little time to eat. Last but not least, Soylent is also a dietary product because it contains all the ingredients you need, and the things that you don't need are being left out of it.
So why is this cool?
In my own opinion it could be an option for people who have nothing to eat, to fight food insecurity in countries that need it the most. Because of all the chemicals in it, I would say it is in any one's best interest to use this product temporarily, and it could therefore be a temporarily solution to world hunger. It is cheap to produce and because of that it could be given to developing countries. It is certified as a healthy food product, but I don't think people would use it all times. It would be paradoxical because it is well known that is healthy to eat diverse. Soylent's ingredients never change, there is just one formula, so if we would be looking at the diversity it is just not enough to be completely healthy.
Why does is it have future growth potential?
If you look at it in a practical way, it could actually temporarily solve world hunger. It can increase your material wellbeing for quite some time, and with that I mean until they get a organic food upgrade, so we can be sure it is healthy enough, because it is unsure if it is well enough for your physical wellbeing.
If you look at it from the consumers point of view it could actually take a while for people to buy such product because it is merely meant for sustenance and doesn't even have flavours in it. You can also see that people are very unlikely to buy products without examining it thoroughly first, now-a-day's. Consumers from this day forward will be judicial about what's in their food, and if we observe society now, we can see that people would want organic, healthy food with lots of nutrition in it. And the question is, is Soylent enough for today's critics?
To know what is fashionable, we just have to pay attention to all around us. The title is giving a spoiler, but I am indeed talking about sustainability. Can that even be `hot´ right now?
In my twenty-two years I've seen few fashion brands that were sustainable and wanted. First one that I came across with was the well-known evergreen; Kuyichi. But back in my youth, sustainable brands were not that stylish and not so wanted. The last couple of years I've notice it changing, more and more sustainable fashion brands were rising. So that is my explanation of sustainability being 'hot' right now.
This sustainability trend is moving very quickly as we can now see it emerging with loads of innovation.
What is it?
Here are a couple of examples of sustainable fashion emerged with innovation and technology.
For instance Solar fashion which is made of organic materials and topped off with solar panels which will be soaking sun so it can be used as a new way of power for small devices to be charged. That's a nice approach to global warming isn't it?
Second is the climate dress by Diffus, which is more of a piece of warning than it is a piece of a collection. But due to the fact that it is eco-friendly and a lot of technology served it's purpose, I choose to list it.
The dress reacts to the amount of CO2 in the area of it's wearer, creating all different patterns of the dress existing only out of LED lights. Creating awareness of all the pollution happening in our world.
Third and last is the form of eco-friendly fashion; recycle fashion. This is rather a special one, this dress, is made out of recycled bits of copper radiators only by fashion designer Emma Whiteside. Carrying it's name Queen Adelaide, it is a piece of art. But art often goes along with technology just fine, this dress is proof that sustainable fashion can be just as beautiful as 'normal' fashion. .
So why is this cool?
technology can be just as eco-friendly as sustainable processes, as we know of that fact now, there is a big change coming. When it is out and about, and people all over the world see that this is the other side of all that pollution and CO2 emission, they want to see it expanding to fulfill it's purpose. That purpose is to save the planet with all its flora and fauna.
We can also see that popular brands such as H&M, that they don't stand a chance to all of those people and their criticism and cause transparency in a lot of brands. And when it is there for everyone to see what they do to produce all those clothing, they need to change their ways.
So sustainability is 'hot' right now, because it is requested by society.
Why does is it have future growth potential?
If this sustainability trend is continuing at this speed, we can expect a far more green future for the entire planet. So whatever reason there is behind the sudden sustainable changes, it is a good thing.
When consumers want something the market always reacts one way or another, and this is currently happening. Where there was once only Kuyichi, there are now hundreds of others.
As a young girl, I, as one of many girls and boys, watched a lot of Disney films. I just loved it, it was enchanting, to see the princess being swept off her feet by a beautiful prince in one of their many rescues.
Disney films are known for learning children a lesson of life wrapped up in a fairytale, which is important that they do, for kids are the most influenced part of society.
Back to our prince charming.
Each Disney film contains a different lesson, that part changes, however the part about the princesses needing a prince in order to survive never changed. That is until now!
So what am I talking about?
The creators of the Disney films know they are of great influence on standards and values of youngsters. They created stereotypes seen by the whole world. while we are moving in times of change, they need to go with that flow as well.
The biggest change they made is the difference in gender-role. There has been a hassle about it for years now. Feministic movements plead for Disney to change this image of men and women. But since femininity and masculinity is well discussed about now-a-days, Disney gave in. As Pixar ( also owned by Disney) introduced the film Brave, traditional gender-roles were casted away. The lead character In Brave is portrayed as somewhat masculine, doesn't want to get involved in a arranged marriage by her father, and lacks all rules as a lady. And the new arrival of Pixar; Frozen, which has nothing to do with love, but the love of family. No prestigious wedding! A big change indeed!
Why is this cool?
It is very cool, because the other generations show youngsters how to act, how to think, how to be. Disney does this with their gender-roles and conservative thinking. With these films they show children what is expected of them. There are so many layers of social compulsion, that it is unhealthy. But they made a change in a right direction that will grant the young generation a little freedom. Furthermore, it will be a very good thing to show them some reality. It saves time for parents with all their explanations about fairytale. So kids don't have to ask the whereabouts of their prince charming or breath taking princess.
Why does this show future growth potential?
This shows great promise to the future of independent men and women. It will probably lead to more happiness and an end to all false expectations, which will lead to even more happiness. We will have to wait to find out it's course, but I think we can all expect more open minded people and more freedom of choice.
Future shows a lot of promise for our future selves. If you just look at all the things that are being created, we never dare dream of. What is it that I am going to discuss with you?
What is it?
It's the wearables, it's technology that one can wear which will make a life of a person even easier than it already is. We are at a level of producing high-tech jewelry, like the NFC-ring created by John Mclear.
NFC stands for Near Field Communication which implies it is wireless technology. With it you can unlock your Phone, transfer information to other people and open doors.
So how does this work?
First, you need to download the app that goes with it, which gives you the ability to link with other people, apps and websites. If you want to unlock a door with it you need to have a special lock also created by it's creator. If you have it, you can just slide your ring towards the special lock, giving you access to your private property. It is actually one of the safest locking systems because you wear it around your finger. That will make it much harder for a thief to try and take it from you. Than second of all it is designed to protect you against unwanted visitors that will try to invade your house or privacy trough the ring.
Why is this cool?
It's created to safe you time, and above all to make your everyday activities to become even easier than beforehand. And with the revolution of Social Media this will give you the option to share at every moment of the day, as in, even in your sleep! It is what people are waiting for to be created. We are at jewelry but the next step will be clothing or even organs, like your skin. Only time will tell. But this is the beginning of future technology, as I said, the wearables.
Why does it have future growth potential?
With the 24/7 attitude people have ( for instance people that are running a business) and they still want to do the things they normally do, only now they can achieve much more in the same amount of time. It is like having four hands and using them all at the same time. So yes this may only be the beginning of Near Field Communication but my guts say it will be the next revolutionary technology now-a-days. People also worry about topics as safety, and this will actually grand people's wishes towards safety. The only thing we have to be scared of now are hackers. But I guess we saw that coming... And hey it is actually a pretty cool ring to wear, isn't it?
Boys don't cry, they need to be tough about life, or else you are just a sissy. That's what society would say.
Picture yourselves this, you are a boy, you are six years old, an adventurous child, learning that what life is there to give him. From the moment you would choose to play with dolls in stead of cars, your father would say to you that is for girls. Your mother would cry and tell your father, you must be gay. And that is just the start...
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This is what happens throughout the entire world. We give the wrong expectations of how we think the world should be. This is where stereotypes are being born, but what we can't see is that we imprison people just by our thoughts.
What is it?
This is a whole story, and maybe a lot to take in, but it started with a documentary, which contains a great message of value.
It is called; "The Mask You Live In". It is about the masculine norm that we give boys in their youth, and of course where they will act upon. Society creates boys with anger and pain in their hearts and not able to express them because of our limited thinking. Because they cannot express their emotions, a lot of them get psychological problems, some even get a Boy Crisis where they act upon all the emotions that are stuck and can't get out which will lead to violence. This can be either in their youthful years as well as in some sort of midlife crisis later on.
Why is this cool?
This documentary is being made to shout out a message I think we all need to hear. If people have the knowledge they can do something about this. So this is part of an awareness movement, which will lead to action if people see the positive change. This is a really strong message because we always think about women, and therefore forget about men. The one thing that we see on the femininity part as well is the media, it changes our image of human being entirely. It destroys both men and women and their confidence about their relations, their body, and finally their expectations.
Why does this have future growth potential?
As I already mentioned, this documentary could be an eye-opener for many. If boys and later on men, can express themselves, and be happy and free from all the social obligations we will all benefit from it. Most criminals have psychological issues trough being emotionally stuck. If they can't express it, it will grow until someone will go crazy, and believe me, anyone would go crazy with such social codes. I believe that if everyone sees this, the message will be heard, and people will act upon. If not they will by all means have the knowledge.
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