Just like humans, a brand also has an unique character. This unique character sets the brand stand apart from its competitors in the market. This recognition is called Brand Identity. Branding and brand identity both might sound similar & they are used interchangeably (sometimes). But they aren’t the same!
Branding is meant when you are building your brand in a market using collective strategies, which include: the creation of brand’s identity, advertising, pricing strategy, product designing, packaging, etc. On the other hand, Brand identity is a process under branding, utilizing a set of strategies to create a visual about your brand in the user’s mind. This visualization is done with – Brand Logo, Brand Name, Tagline, etc. If you come across a Big N Sign on black background, you are bound to think about – Netflix!. This recollection of brand & association with a image isBrand Identity.