The Whiteness of Wellness
I recently came across a Huffington Post opinion piece that I found deeply resonant entitled âThis Holiday Season, Resist the Unbearable Whiteness of Wellnessâ. This past summer I read the New York Times profile on Gwyneth Paltrowâs GOOP empire and had similar feelings.Â
Both pieces spoke to me as a mental health counselor who currently oversees work wellness services at an anti-poverty CBO where this concept takes on a much different meaning. I am passionate about wellness, but more from a position of justice and equity, and not as a consumer or promoter of the wellness industrial complex.Â
My personal experiences with and interest in wellness began during my career in social services where I experienced burnout, which was exacerbated by my pre-existing anxiety and depression. I have always enjoyed my work, but like many others in the helping profession, I quickly recognized that self-care was essential for my survival. This became especially true as I moved into counseling for social justice twenty years ago, working with individuals who live with high levels of trauma and marginalization.
Over time, I have noticed that self-care has become more of a buzzword, especially for wealthy white folks (mainly women) and includes a high level of consumerism as indicated in the Huffington Post op-ed:
...the problem is that health magazines, self-care gurus, and âIn Goop Healthâ summits all work to make a particular kind of white-hetero-lady-identity seem natural and in need of care. Once the discussion in those spaces turns to having your chakras realigned and anchoring your pelvic wall, what doesnât get mentioned or, likely even noticed, is that there are only white women talking to other white women in those spaces. The combination of making the straight, white, upper-middle-class white womanâs identity seem both natural and in need of care, while never mentioning it as a specific racial and gender identity, or a class identity, is part of what gives whiteness a soothing power for those who have access to it.
In this world of wellness, those who are living in poverty, experiencing racial trauma, are not heterosexual and/or do not identify within the strict gender binary, lose access to what has become the privilege of self-care and wellness:
The brands of âwellnessâ that Paltrow, and most of the other wellness gurus, are selling, ignore the things people actually need to be well, like ending poverty and systemic racism or providing access to free, reliable health care. Instead, these versions of âwellnessâ ignore the large, structural problems that affect everyoneâs health, while they work hard to reflect back the special, precious individuality of each and every white woman who subscribes to their services. And, this sort of wellness drives home an entitlement to all the things from the âalternative worldsâ that Goop and other purveyors of wellness are unearthing for their benefit.Â
As I continue to build wellness services in a non-profit space, I have struggled to find resources that are low cost or free. I need these to teach wellness classes and also for our participants to maintain their health and wellness. I am grateful for grants and free resources to support these efforts: Connections to Care to easily access counseling, Health Bucks to enable participants to learn about the greenmarket and buy fresh food, Shape Up NYC for free fitness classes, etc. All of these are helpful, but look nothing like the wellness available to those with resources.
All of this leads me to agree with the conclusion of the article and hope that we can move towards disrupting the current concept of wellness and making self-care accessible to everyone, especially those who truly need it most:
Without connection, care and community, self-care is simply narcissism. And, without engagement in real, political efforts to change the racial and economic status quo, the ideology of self-care amounts to a radical reinvestment in the individual, in neoliberal capitalism, and in regimes of whiteness that reinforce the mythology of the primacy of the individual. Wellness without a radical, collective politics doesnât offer resistance to regimes of power, but rather, a way to remain in them.Â