A modern twist on community organizing
Yesterday, I attended an event organized by the Comité Justice et Verité pour Adama (you can learn more about the Comité Adama and their leader Assa Traoré here). The event - which was in support of the fight against racism and inequality - felt quite different from other activist events I've attended in the past. As I've been reflecting on the experience, I think what felt so unique is that the event effortlessly blended the strategies of mass mobilization (celebrities, artists, social media amplification,...) with the depth of relationships of local community organizing (personal stories, deep relationships,...).
Assa and the Comité have been incredibly successful and resilient. They mobilized 100k people in Paris in support for racial justice in June 2021 (during the BLM worldwide uprisings) for example, and they have kept fighting for justice in the face of brutal retaliation.
I'm wondering if this success is in part because they have created a new way to be activists and a culture that's attractive for many to engage in. Here are some elements that I noticed:
Everyone belongs: people on stage and in the audience were from very different backgrounds, across gender, race and class. There were famous artists in conversation with a philosopher and a comedian for example.
Unapologetic glamour: Assa refuses to be a victim, she is glamorous, and deftly uses social media to amplify her brand and her work.
Positive and fun: the event was filled with music (a Malian band provided a wonderful soundtrack to the event), there were skits by comedians, and the general tone was about possibilities and opening spaces for dreaming - while still recognizing the challenges.
Many paths, one common objective: some speakers laid out clear police reform needs, others called for building narrative power while others encouraged entrepreneurship by people of color. But all were grounded in understanding the systemic nature of racism, and the importance of everyone being able to fully participate in decision-making in our society, without being hindered (or killed) by racism.
Grounded in community: Assa and the Comité have spent time over the years building trusted in-person relationships across communities. They support other victims of police violence, connect with leaders in other movements. Their work also recognizes those that came before, and has a strong sense of history. Instead of trying to build their email list, they filled a theatre with 600 people on a Tuesday evening to laugh, dance and rage together.
While none of these elements are unique in and of themselves, the combination feels powerful. In the past, when I was evaluating movement organizations for funding, I would ask about list size, email open rates, campaign targets and results. In focusing on numbers, I sometimes forgot that culture eats strategy for lunch. Assa and the Comité Adama have creates an organization, and really a community of people, that can adapt, seize opportunities when they arise, and be resilient for the long haul.
Full disclosure: I've been working with Assa on a new project which I hope to share more info about soon.