i know the dan and phil reveal inevitably is a Tumblr Event TM and that means that the stuff that gets talked about is ironically very surface level and focused on how the Phandom (TM) feels but can we talk about the WRITING of that video??? the ART of it?????
the intro, for starters: it's INTENTIONAL. the bedsheets are ON PURPOSE. the shirts that match the bedsheets. the premise: how they were reduced to the Iconic Matching Bedsheets because that was how the fans Branded them. the intimacy of the bed setting. different but belonging together, the perfect speculated Are They Dating.
confirming it 7 seconds in to finally take control of the narrative.
then, the title card: gloved hands ripping apart the bedsheets and setting them on fire. anonymous people on the internet ruining something so incredibly private, ripping it apart and setting the dregs on fire. THAT'S the theme of the video: why they kept it a secret.. and why they're sharing it now. taking control of the narrative, shedding a light on the damage that was done.
when there are clips of old videos that were since privated i don't think it's accidental that they're taken from torrent sites with the logo intact and not the official upload. BECAUSE THAT'S THE WHOLE POINT. it feels invasive. IT WAS INVASIVE.
it's ART. it's INTENTIONAL. yeah they're dating but they're WRITERS. this isn't just a dating announcement, it's an introspective art film. a video essay. a think piece. so many layers to this video that i think many people are missing or ignoring.
then the REBRAND. it's such a powerful conclusion to a video all about strangers controlling the narrative of one's life and career, and finally freeing oneself from that chokehold. setting boundaries. deciding for yourself what, and how, you do from now on. a metamorphosis, maybe. finally taking back the control that was ripped from them for all those years.
incredible work, lads. im so proud of you.
